A major economic province plays a leading role in the textile industry | Guangdong: “Buy globally, sell globally”

“As Guangdong’s traditional advantageous industry, clothing production accounts for about 20% of the country’s total. In 2021, Guangdong Province’s clothing and clothing accessories exports reached 202.47 billion yuan, It increased by 20.7% year-on-year, accounting for 18.41% of the country’s total exports.” Bu Xiaoqiang, President of the Guangdong Provincial Garment and Apparel Industry Association, said that Guangdong, which has been the country’s largest foreign trade province for 36 consecutive years, has always been the first in my country’s clothing export trade. Big province. The textile and garment industry in Guangdong Province is playing a positive role in stabilizing foreign trade and growth by continuously optimizing its export structure and accelerating digital transformation.

Stabilizing foreign trade is an important starting point and support for stabilizing the economy. Bu Xiaoqiang said: “In order to implement the “Guangdong Province Foreign TradeTransformation and Upgrading Base HighQuality Development Action Plan (2021-2025 )”, we will continue to give full play to the responsibilities and responsibilities of the director unit of the Textile and Garment Professional Committee of the Guangdong Province Foreign Trade Transformation and Upgrading Base Workstation Alliance, focus on gathering industrial innovation resources such as producer services, and empower the high-quality development of the textile and garment foreign trade transformation and upgrading base. ”

There are more than 20,000 woolen weaving companies in Dalang Town, Dongguan City. The annual transaction volume of the entire woolen weaving industry chain exceeds 60 billion yuan. One out of every six sweaters in the world comes from Dalang. As a base for the transformation and upgrading of Guangdong’s foreign trade, Dalang has always insisted on diversifying the international market, leveraging the industrial cluster advantages of the “Dalang Sweater Global Procurement Base” to promote “Guangdong trade” Global” plan.

“In order to promote high-quality development of the industry, Dalang is vigorously implementing actions such as brand selection, platform construction, industrial digitization, and market development, while strengthening talent training and upgrading the enterprise Strength, and use methods such as group participation in exhibitions and live streaming to help expand the sales of Dalang woolen products.” Bu Xiaoqiang said that next, he will promote the digital transformation of Dalang woolen enterprises and promote the high-quality development of foreign trade.

Located in Dalang, Dongguan Yaqi Clothing Co., Ltd. mainly focuses on e-commerce supply chain business, and currently its foreign trade export business accounts for about 20%. “We plan to increase the proportion of foreign trade to 30%-40%, operate in multiple sectors, and enhance our ability to resist risks.” Liu Jianbo, general manager of Yaqi, said that in the past, we relied too much on a single market and were very passive in receiving orders. Next, companies must increase sales channels, expand cross-border e-commerce platform supply chain services, and strive to increase the value of foreign trade orders while ensuring domestic orders.

“Live streaming marketing allows the factory to move directly to the C-end, reducing intermediate links, reducing costs, and making it more efficient.” Liu Jianbo said that next, Yaqi will expand in the direction of the live streaming supply chain and cooperate with leading online promotion agencies , to promote online sales of products.

Xintang Town, Guangzhou City, with denim clothing as an important pillar industry, is one of the first batch of national-level foreign trade transformation and upgrading bases, and is also the only textile and clothing foreign trade base in Guangzhou City. Xintang Town is currently the largest denim clothing production base and export base in China with the largest annual output.

Long Ruobing, executive director of Guangzhou Longchan Textile and Garment Co., Ltd. located in Xintang, said that since its establishment, the company has set its sights on the field of production and processing of European and American fast fashion brands, and has established itself in the international market in just a few years. Get a good reputation. “Currently, our international and domestic sales ratio is about 7:3. Longchan has registered its own brands in 32 countries and regions where it plans to promote, realizing the internationalization of its own brands.” Long Ruobing said arrive.

As a benchmark enterprise in the digital transformation of the denim textile industry, Longchan has successively introduced various integrated software systems that adapt to future digital management models. Currently, it can realize real-time docking of production and management systems. “The ‘digitalization’ I understand is not only the upgrade of software and hardware, but also the upgrade of management concepts, corporate culture and talents.” Long Ruobing said that in the future transformation and upgrading of the denim industry, similar companies can achieve scientific and safe information sharing, improve quality and efficiency, and continue to attract higher-level new clothing talents.

“When the 127th Canton Fair was moved online, I turned the exhibition hall into a live broadcast room. We who had never watched live broadcasts before also actively learned from scratch, transforming from live broadcast amateurs to experts.” According to Zhang Jing, head of the textile and apparel foreign trade business of Guangzhou Light Industry Group Textile Company, the digital transformation of the Canton Fair also promotes enterprises to upgrade and adjust to the new direction of development. This new trend of “going to the cloud” makes it more convenient for global merchants to “buy and sell to the world” without leaving home. In the future, companies will continue this new product promotion method and make it normal.

“In order to accelerate the development of new formats and models of foreign trade and promote high-quality development of trade, Guangdong has established a provincial-level clothing foreign trade transformation and upgrading service platform and set up a public exhibition center to focus on the textile and clothing foreign trade transformation and upgrading demonstration base industries and Products, and carry out special services such as display and sales, promotion and publicity, corporate promotion, business exchanges, product docking for domestic and foreign markets.” Liu Yueping, Executive President of Guangdong Garment and Apparel Industry AssociationHe said that in the future, Guangdong’s textile and apparel foreign trade enterprises will better exert their power in cultivating new advantages in trade competition and help Guangdong accelerate its progress from a “large trade province” to a “strong trade province”.

AAA

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