Symbiotic “shape” movement, SORONA® X light knitting joins hands to create the future
September 22, in Guangzhou International Textile City
“SORONA®
Successfully concluded!
Industry experts explore the future of fashion
The fashion show brilliantly interprets the new order of symbiosis
The content is exciting
The atmosphere was lively
When cutting-edge technology meets exquisite craftsmanship and unlimited creativity
What kind of fantastic ideas will come out?
“Fiber” goes to the future of fashion
At the event site, stars were shining brightly. Peng Hongwei, chairman of Light Knitting, and Zhou Jin, global vice president of Swissquote Biomaterials, delivered speeches at the event.
Peng Hongwei, Chairman of Lighting Knitting
Zhou Jin, global vice president of Swissquote Biomaterials
WGSN senior trend expert Olivia Wu Wu Aijing published “WGSN 2023 FutureFashion Trends“, “ConsumerEnvironmental Protection Awareness is rising, [organic] [plant-based] [sustainable] [regenerative] [recycling] [low carbon] have become key trend words, and restraint and functional and practical have become new consumer trends. restraint consumers The requirement for fashion items is to pursue post-consumerism to the maximum extent, and outdoor items that are suitable for multiple occasions, versatile and comfortable, lightweight, practical, environmentally friendly, and street style are the favorites of sports fanatics this season. Design In terms of trends, creating a sense of well-being and self-cultivation give products a new design direction. At the same time, designs that are full of futurism and combine technology and trends present new fashion trends.”
WGSN senior trend expert Olivia Wu Wu Aijing
Jin Ping, Senior Director of Semir Material Systems and Senior Director of Balabala Supply Chain, gave a speech on “Sustainable Fashion Trends” to explain consumer trends and sustainable fashion economy. “In the post-epidemic era, consumer trends have changed, [ Comfort] [Technology] [Personality] [Sustainability] have become keywords. The concept of sustainability among young people is summarized as low-carbon consumption, recyclable consumption, plastic reduction consumption, moderate consumption, etc… Everything is based on consumers In the development of brand clothing as the center, the whole value chain is restructured: from the first sketch on the drawing board to the closed solution of end-of-life recycling becomes Semir’s sustainable strategy,Semmer cooperates with the bio-based material SORONA® to develop The new cooling series presents an exquisite combination of functionality and sustainable fashion, and has received good market feedback.”
Senior Director of Semir Material Systems
Balabala Supply Chain Senior Director Jin Ping
Zhou Haidong, senior sales manager of Swissquote Biomaterials in China, gave a keynote speech on “Becoming a Force of Nature” and shared about Swissquote Biomaterials and its sustainable strategy. “Swissquote Biomaterials is a unique biomaterials company, an independently operated subsidiary of Huafeng Group. Huafon Group has a world-class R&D center and world-leading production capabilities.Swissquote Biomaterials companies adhere to sustainable development as their fundamental approach, value collaboration and cooperation, and are committed to making progress in decent work and economic growth, responsible consumption and production, climate action, and life on land.”
Zhou Haidong, Senior Sales Manager of China Region of Swissquote Biomaterials
Li Kejie, marketing manager of Swissquote Biomaterials Company, gave a keynote speech on “SORONA® Natural Creation Possibilities – Bio-based Fibers Help Sustainable Fashion”, “At a time when searches related to environmentally friendly clothing are on the rise, citizens are increasingly aware of environmental protection, and bio-based materials Becoming a new trend.SORONA®, which pioneered bio-based sources and was born for sustainable ecology, is derived from plant-based raw materials that can be produced repeatedly every year. It also has an excellent performance combination and has created a variety of products in line with current consumption with many brands. Functional fashionable items that consumers demandRely on the power of natural technology to help brands reshape their product structures and explore the path of quality and value under the new order of symbiosis!”
Li Kejie, Marketing Manager of Swissquote Biomaterials Company
Zhang Lizhi, senior technical manager of Swissquote Biomaterials Company, said in the keynote speech “Application of SORONA® Bio-based Materials in Knitting”, “Bio-based SORONA® materials have achieved breakthrough innovative applications in the field of knitting.SORONA ® elastic filament made of raw materials has excellent and long-lasting elastic recovery and fatigue resistance, innate moisture absorption and perspiration capabilities, and excellent chemical resistance, creating a variety of fabrics with excellent functions. Such as stretchy, shape-keeping, dry and breathable cool T-shirt fabric, warm core-made Chixin® sweatshirt fabric, and MM moisture-absorbent and quick-drying T-shirt fabric, SORONA®Knitted fabricThe cooperation series with ANTA and other brands have been widely used in the market! ”
Zhang Lizhi, senior technical manager of Swissquote Biomaterials Company
Peng Liangmin, general manager of light knitting, gave a keynote speech on “Interpreting Fashion Light Spots” and introduced the innovative application of SORONA® in fabrics. SORONA® x light knitting creates new tactile functional fabrics and brings a full range of New productsand R&D ideas!
Peng Liangmin, General Manager of Light Knitting
At the roundtable forum, Wang Jianguo, Quality Director of Shenzhen Anner Co., Ltd., Hu Xuan, founder of HXTIDE brand, Jiang Yang, founder of Zhishi brand, and Zhu Mingshan, founder of Undercurrent Culture , Ni Yong, market channel manager of Swissquote Biomaterials Company, conducted a themed exchange on “Insighting into Brand Demands and Creating a Quality Value Chain” and discussed the core driving force for the development of the industrial chain under the core concept of sustainable development.
The new order of symbiotic future
The new product catwalk at the SORONA® The show takes a sustainable future as its theme, thinking about the relationship and multiple possibilities between human beings, nature and the future, and looking for a new balanced order of symbiosis in the visual feast of fashion creativity…
At the end of the event, Liang Chaoqiang, chairman of Binqi Cloth Industry, Shi Xiaoqun, chairman of Fujian Jinjiang Pinke Clothing Co., Ltd., He Yanling, purchasing director of Zhongshan Xincheng Clothing Co., Ltd., Shi Yao, Qidu designer, and Zhu Mingshan, founder of Undercurrent Culture, were interviewed , expressed his own views and opinions on the current market situation and industry changes from different perspectives of supply chain, designer, and brand, and explored multi-dimensional new ideas for the industry!
Liang Chaoqiang, chairman of Binqi Cloth (left) Shi Xiaoqun, chairman of Pinke Clothing (middle) He Yanling, purchasing director of Xincheng Clothing (right)
Qido designer Shi Yao (left) and founder of Undercurrent Culture Zhu Mingshan (right)
The static exhibition was crowded with people, asking questions and communicating, experiencing the texture created by SORONA® X light knitting up close, and walking into a natural wonderland!
Environmental protection and symbiosis protect the future
Create bio-based sources
SORONA® and industry chain partners born for sustainable ecology
Let’s create the future together!
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