2022 China’s clothing growth brands are released in Changshu, and more than 100 brands are ushering in harvest
Under the interaction of a century of changes and a century’s epidemic, meeting the people’s new expectations for a better life is the continuous practice and exploration of all clothing people. Focusing on new consumption, building a new pattern, and empowering new brands are the new development paths for clothing brands in the new economic environment. From incubation to growth, growth brands never stop.
On September 26, the “New Consumption, New Future, New Brand—2022 China Apparel Growth Brand Release Conference” was held in Changshu, Jiangsu. This conference aims to actively explore innovative paths for brand building, help brands open up new development ideas and enhance the core competitiveness of the market in the new consumer economic environment.
Xia Lingmin, Secretary-General of ChinaTextile Industry Federation and President of China Textile Federation Circulation Branch, Yang Jinchun, Executive Vice President of China Garment Association, Executive Vice President of China Textile Industry Enterprise Management Association , Xie Qing, Vice President of the Circulation Branch of China Textile and Apparel Federation, Xu Jianhua, Vice President of the Circulation Branch of China Textile and Apparel Federation, Xu Feng, Deputy Director of the News Center of China Textile and Apparel Federation and President of “Textile and Apparel Weekly” magazine, China Textile and Apparel Industry Federation Vice President Yu Minjing and Secretary General Wang Shuiyuan of the Circulation Branch of the Association; President Han Ping and Honorary President Xie Ming of the Jiangsu Textile Industry Association; President Gong Huijuan and Honorary President Yu Bing of the Jiangsu Provincial Garment Association; Deputy Party Leadership Group of the Standing Committee of Changshu Municipal People’s Congress Secretary and Deputy Director Zhang Jianqiang, Secretary of the Party Working Committee of Changshu Garment City Xu Xiaoting, Member of the Party Working Committee and Deputy Director of the Management Committee Gu Xinxin, Secretary of the Party Committee and Chairman of Changshu Garment City Group Xia Mingbao, Deputy Secretary of the Party Committee and General Manager of the Group Lu Zhigang, Guests such as Xia Dihu, Executive Deputy Secretary-General of the Changshu Textile and Apparel Association, as well as heads of various Chinese clothing brand incubation bases, Chinese clothing growth brands and outstanding channel dealers attended this event.
In his speech, Zhang Jianqiang first welcomed all the guests. He pointed out that as one of the three pillar industries in Changshu City, the textile and garment industry has an industrial cluster worth hundreds of billions. At present, Changshu’s textile and apparel industry relies on its own textile and apparel advantages to establish a mature and developed business system and a complete supporting industrial chain system. A large number of outstanding apparel brands have emerged, occupying a considerable position in the national textile and apparel landscape. This year is a critical year for the “14th Five-Year Plan”. In the face of consumption upgrades, business changes and a new round of technological revolution, Changshu’s textile and garment industry will adapt to new developments with the domestic cycle as the main body and the domestic and international dual cycles reinforcing each other. pattern, effectively accelerate the pace of transformation and upgrading of the textile and apparel industry, improve new positioning, expand new functions, enhance exchanges and cooperation between Changshu’s textile and apparel industry and key cluster business districts across the country, and further build high-end textile industry clusters.
Xie Qing said in his speech that at present, the external market environment is highly uncertain. Under the influence of the epidemic spreading at multiple points and the international environment, the garment industry has continued to make breakthroughs in market expansion, product research and development, technological innovation, etc., and has achieved certain results. . As a pillar industry of the national economy and social development, a basic industry that solves people’s livelihood and beautifies life, and an advantageous industry of international collaboration and integrated development, China’s textile and apparel industry is steadily advancing structural optimization and industrial adjustment in accordance with the goals of technology, fashion, and green. upgrade. Focusing on new consumption, building a new pattern, and empowering new brands are the new development paths for clothing brands in the new economic environment. From incubation to growth, growth brands never stop.
In the new consumption environment, innovative marketing is the key
During the keynote speech session, each guest focused on the three major topics of “industry innovation, digital and intelligent transformation, and brand reshaping”, aiming to help industries and enterprises create new value for traditional brands and enhance core competitiveness.
Lu Xi, a full-time teacher at the School of Fashion at Zhejiang Sci-Tech University and secretary-general of the Fashion Design Branch of the Zhejiang Creative Design Association, gave a keynote speech on “Creating a ‘New Ecology’ of Brand Fashion Consumption'”, which examined the relationship between the clothing industry and corporate transformation from the perspective of fashion consumption. In-depth analysis. She emphasized that fashion consumption is a social psychological phenomenon. Currently, people pay more attention to the pursuit of style, comfort, ritual sense of life, niche and sustainability.
Sun Lin, Commercial Director of JD Cloud Pan-Retail North District of JD Technology, delivered a speech on “Technology-driven Marketing Innovation”, indicating that the digital fashion industry, as an innovative pioneer leading new digital consumption, will be more actively open to new business formats that closely connect the physical industry and the digital industry. , embrace innovation.
Wang Haoyu, CEO of New Wuyun and Vice President of Ribo, gave an in-depth analysis of the current continuous growth of live broadcast users and clothing retail channels with the title of “E-commerce Smart Supply Chain Application Practice Driven by Live Broadcasting” How can clothing brands be reconstructed in the context of subsequent changes?
In the dialogue session with the theme of “New Directions for Traditional Brand Innovative Marketing under the New Consumption Environment”, the China Clothing Brand Incubation Base represented the Tongxiang Puyuan Knitting Industrial Park Management Committee.�� Director Wang Haibo, China’s top ten fashion designers Tu Jun, Design Valley brand general manager Li Fanghai, and Feiliu Technology co-founder and chief product officer Liu Ke each explained from their own perspectives how to use the technology in the “14th Five-Year Plan” period. On the basis of a new path of development in which domestic circulation is the main body and domestic and international dual circulations promote each other, modern trends and traditional industries are organically integrated to promote high-quality industrial development.
Efforts will eventually pay off, and industry benchmarks will be recognized
Qiu Chenwei, deputy director of the Brand Development Department of China Textile Federation Circulation Branch, released the “2022 China Apparel Growth Brand Growth Trend Report” at the scene. Currently, China’s growing apparel brands are showing significant results in brand building, a new generation of consumer groups is growing, and supply chain channels are building a new system. In the future, the Brand Development Department of the Circulation Branch will continue to strengthen the cultivation and service of growing brands, including strengthening support for original design, strengthening support for the construction of the brand supply chain ecosystem, and continuously improving the original design level of brand enterprises. and professional capabilities to continue to promote the innovative development of growing brands.
Yu Minjing read out the “Decision on releasing the 2022 recommendation list of “Chinese Apparel Growth Brands” and “Chinese Apparel Brand Outstanding Distributors”. The hard-working Chinese apparel growth brands in 2022 are forging ahead and full of innovation in the new era, and finally get their own special glory.
In the end, 59 independent clothing brands such as Rama ape, T.Y.P, and Yilayate were recommended as “China’s Clothing Growth Brands in 2022”; 21 independent clothing brands such as CHANUN, MEGG, love potion, and Maigufeng were recommended as “China’s Clothing Growth Brands in 2022”; “2022 China’s Clothing Growth Brand – Original Designer Brand”; recommends 8 independent clothing brands such as Huitao and Ziyan as “2022 China’s Clothing Growth Brand – E-commerce Brand”; recommends Anhui Yizhiyuan Textile Co., Ltd. The company, Hangzhou Youtian Clothing Co., Ltd. and other 10 clothing brand agents are the “Excellent Distributors of Chinese Clothing Brands in 2022”. (List attached)
It is worth mentioning that this year, 18 units including Jiangsu Changshu Garment City, Changshu New Oriental Men’s Garment City, Changshu Rainbow Garment City, and Gold Index Brand Garment Plaza have become “Chinese clothing brand incubation bases.” Xu Jianhua read out the “Decision on releasing the results of the third re-evaluation of China’s clothing brand incubation bases.” Xia Lingmin, Zhang Jianqiang and other leaders awarded licenses to the base units.
As we all know, the China Apparel Growth Brand Recommendation is a national and professional industry recommendation jointly carried out by the China Textile and Apparel Federation Circulation Branch and the China National Garment Association. It aims to cultivate the enthusiasm for brand development of small and medium-sized apparel enterprises and establish excellent brands. Industry benchmark, improve the overall development level of small and medium-sized clothing brands in my country, and promote the development process of small and medium-sized brands. From 2010 to 2022, the industry has recommended a total of 1,048 “Chinese Apparel Growth Brands”; the number of recommended “Chinese Apparel Brand Excellent Distributors” is 303.
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