How was Ordos, the “Chinese Rongcheng City”, “refined”?

When 62-year-old Mo Rigen talked about the good news that his hometown has become the “Cashmere Capital of China”, he was extremely excited. He said excitedly: “In the past few years, I have been able to earn more than 200,000 yuan a year from selling cashmere. Yuan (RMB, the same below)”.

This herdsman living in Urenduxi Gacha, Qipanjing Town, Etuoke Banner, Ordos City, said in an interview on the 27th: “Relying on the income from cashmere, the family has purchased everything it needs. If it were not for the epidemic, , will travel to various places.”

The reason why Morigen is so grateful for the cashmere in his hometown is all related to the Albas cashmere that is abundant in his hometown. “Only this kind of cashmere can be made into the world-famous Ordos 1436 cashmere product.”

On August 19, Ordos was awarded the title of “Chinese Cashmere City” by the China Livestock Products Circulation Association. The title of “Rongdu” of Ordos originated from the famous advertising slogan more than 20 years ago – “Ordos, warms the world.”

Jia Zhanrong, chairman of the Ordos Council for the Promotion of International Trade, revealed that Ordos is actually a young city, and its predecessor was Yike Zhaomeng. “At that time, the outside world’s understanding of Ordos mainly depended on the advertising slogan that would become familiar in the future.”

“In 2001, when the alliance was withdrawn and a city was established, the relevant departments finally decided to change the Ikezhao League to Ordos City after research.” Jia Zhanrong believes that in a sense, the popularity of the city of Ordos is “tainted” with the popularity of Ordos Cashmere Light.

Why was Ordos awarded the title of “China’s Rongcheng City”? Many local people believe that the main reason is that local officials and enterprises “seized the good opportunity” at the beginning of the reform and opening up.

News from the Ordos Municipal Government shows that the cashmere industry in Ordos City started by introducing advanced foreign technology and equipment at the beginning of reform and opening up, using the locally owned world-famous Albas high-quality cashmere, and processing it from plush and cashmere sweaters. developed emerging industries.

Jia Zhanrong said that after more than 40 years of development, large enterprises represented by Ordos City and led by Ordos Cashmere Group have begun to accelerate the process of international brand promotion, forming a cashmere deep processing base with Inner Mongolia as the main cashmere raw material, and the industrial chain has changed from a single The cashmere sweater processing has developed to the current full range of cashmere products and clothing processing, forming a complete industrial chain and making important contributions to local economic development and laboremployment .

The cashmere produced in Ordos City leads the industry in terms of both quantity and quality.

Jia Zhanrong revealed that Ordos City’s cashmere output accounts for 52% of Inner Mongolia, 22% of the country, and 13% of the world; in 2022, “Ordos” will top the textile and apparel industry for 16 consecutive years with a brand value of 150.675 billion yuan.

The reporter learned during the interview that there are currently 361 cashmere companies in the city, including 65 processing companies above designated size, with more than 20,000 employees, an annual production of 17 million cashmere products of various types, 2,500 tons of cashmere yarn, and no 2,000 tons of plush.

“Ordos Cashmere Group alone will contribute an output value of 2.389 billion yuan in 2021 and earn US$60.6035 million in foreign exchange through exports.” Jia Zhanrong told reporters excitedly.

The cashmere industry in Ordos is constantly attracting global attention.

News from the Ordos Council for the Promotion of International Trade shows that well-known brands such as “Ordos”, “Dongda Mongolian King” and “Isimi” have become well-known brands and well-known trademarks in China.

According to local officials, at present, the cashmere industry in Ordos has become the world’s largest livelihood industry with advanced equipment, strong R&D capabilities, obvious brand advantages, and rich national and regional characteristics. This is also the reason why the city has been awarded the “China Rongdu” reason.

AAA

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