How can Zhuji continue to develop its advantages in the sock industry?

Beijing is full of enthusiasm in August, and the latest designer socks displayed by the models are as joyful as wearing the beauty of summer on your body.

This time, the 2023/2024 China Socks Fashion Trends release show, jointly organized by the China Knitting Industry Association and the Datang Subdistrict Office of the Zhuji Municipal People’s Government, has four A series: sprouting, co-evolution, expansion and protection, the catwalk collection brings together the popular products of many enterprises of Datang Socks Industry, and combines international popular hot spots and the core research and development products of Datang Socks Industry.

Zhuji City, Zhejiang Province held a press conference for the series of “Stabilizing Progress and Improving Quality” activities in Beijing. The meeting announced that the 16th China Datang International Socks Expo will be held in Zhuji, the beautiful hometown of Xishi, from September 6th to 8th. It is understood that in addition to presenting the future trends of China’s socks industry, this Socks Expo will also display the transformation of Datang’s socks industry from “socks industry” to “sock art” with more diversified exhibition content.

A pair of socks travels all over the world

The sock industry covers half of the towns and streets in Zhuji. It is Zhuji’s dominant industry and flagship product. Its annual output accounts for 70% of the country’s and 35% of the world’s. The center of Zhuji’s socks industry is Datang, located in the southwest of Zhuji. Currently, Zhuji City has Datang Street as the center and radiates to 9 surrounding towns and streets, integrating manufacturingintelligent, design customization, cluster collaboration, and marketing network The industrial chain can provide “one-stop” design, manufacturing and purchasing services for global sock merchants.

The world’s sock industry looks to China, and the Chinese sock industry looks to Datang. Datang’s socks industry originated in the early 1970s, from “hand-cranking socks machines and selling baskets” to rush to buy. After more than 40 years of development, from imitation to innovation, from the lowest price of less than a dime to 110 billion yuan Regional brand value, Datang Socks Industry has grown from a clustered block industry into a modern industrial cluster that integrates raw materials, sock machines, sock weaving, markets and other complete industrial chains. Datang Subdistrict has a registered population of 76,000 and has attracted more than 110,000 migrant workers, more than 80% of whom are involved in the hosiery industry. Currently, there are more than 150,000 employees and the per capita annual income exceeds 70,000 yuan.

How can the sock industry be known to more people? Since 1999, China Datang International Socks Expo has become an important window for Datang Socks Industry to showcase its image to the world. It is the largest expo with the longest history in the sock industry.

Chen Dapeng, vice president of the China Textile Industry Federation and president of the China Garment Association, said that especially since the 14th Socks Expo, Datang Socks Expo has continued to Improve functional positioning, continuously conduct market exploration, continuously improve professional service levels, promote exchanges and docking between domestic and foreign entrepreneurs and designers in the hosiery industry, steadily stay at the forefront of fashion and fashion trends, and serve well-known domestic and foreign enterprises and buyers. Understanding and opening up the Chinese market provides opportunities, which will also help the Chinese sock industry improve its independent innovation capabilities and improve the overall level of the sock industry.

Hong Dongying, president of Zhuji Socks Association and founder of Zhejiang Socks Co., Ltd., said frankly that the successful holding of previous Socks Expo not only attracted merchants from all over the world, brought high-quality customers and a large number of orders to sock companies, but also promoted the Highqualitydevelopment of Zhuji socks industry.

The exhibition enhances the image of Sock City

“In the first half of the year, Zhuji’s economic growth was higher than that of the whole country and the province, and it delivered a high-scoring answer sheet to strive for excellence.” Zhang Kunlun, mayor of Zhuji City, announced at the press conference that around “steady progress With the theme of “improving quality”, Zhuji City will successively hold the 2022 World Pearl Conference, the 2022 Shanghai (Summer) Jewelry Exhibition (Zhuji Station), the 16th China Datang International Socks Expo, and the 2022 Zhuji Development Conference this year. The series of activities help and empower the Zhuji example of high-quality development and common prosperity demonstration area in Zhejiang.

How to deal with the challenges of the new era? From September 6th to 8th, the 16th China Datang International Socks Expo will be held in Zhuji International Trade City. This year’s Socks Expo integrates traffic resources from all parties and gives full play to the advantages of professional exhibitions. Both the scale and the number of exhibitors are the highest ever. The exhibition covers an area of 15,000 square meters and has more than 500 booths. It is expected to attract nearly 200 high-quality exhibitors and more than 10,000 visitors.

Chen Yifeng, deputy mayor of Zhuji City, introduced that the contents of this Socks Expo are diversified, including the third “Datang Cup” International Socks Industry Machinery and Equipment Competition, Zhuji Socks Industry Belt Cross-borderE-commerce Development Seminar, Yunshang Socks Expo, 2022 Shaoxing Cross-border E-commerce Industry Development Forum, Socks Industry Brain APP Release Event, Socks Industry Supply Chain Product Exhibition, 6 activities, from design personalization, Industrial digitization, equipment automation, sales diversification and other perspectives demonstrate the development achievements of Zhuji’s socks industry.

In addition, another highlight of the 16th China Datang International Socks Expo is that it is held in the same place and at the same time as the Shanghai International Socks Purchasing Fair for the first time. The Shanghai International Socks Purchasing Fair is a well-known professional industry exhibition at home and abroad. It has always been committed to serving global hosiery companies and building an efficient and convenient platform for exhibitors and buyers.�Trade exchange platform.

Chen Dapeng said that the combination of the two exhibitions will effectively integrate the strong cohesion of the two platforms, achieve information exchange and resource sharing, will provide more opportunities for exchanges and cooperation for the domestic and foreign hosiery industry, and will further promote the booming economy of the hosiery industry. development and enhance the beautiful image of Zhuji as the “International Sock Capital”.

The advantages of “Socks Industry Brain” appear

In recent years, Zhuji City has accelerated the digital transformation of the entire process from design, proofing to weaving, sewing, shaping, and packaging through digital intelligence empowerment, and has continuously improved the industryintelligent manufacturinglevel, it has set up a banner for the transformation and upgrading of traditional industries across the country.

Hong Dongying, president of Zhuji Socks Industry Association and founder of Zhejiang Socks Industry Co., Ltd., said that after several generations of hard work, Datang Socks Industry has accumulated three major advantages. The first is the synergistic advantage of the industrial chain. The core competitiveness of Datang Socks Industry is its complete industrial chain. The world’s largest sock production base, the world’s largest sock logistics center, the world’s largest sock smart equipment production base, and the global sock art design center can provide “one-stop” purchasing services to global merchants. The second is the digital intelligence advantage of the production chain. Currently, Datang is the world’s largest production base of integrated sock knitting and seaming turning machines, with an annual production capacity of more than 10,000 units. Next, there is the in-depth construction and application of the sock industry brain to ensure that Datang Socks Industry will continue to consolidate its global leading position in the future development. The third is the incubation advantage of the innovation chain. With the in-depth construction and application of the sock industry brain, the continuous improvement of the sock industry innovation service complex, and the continuous improvement of the role of the sock industry engineer collaborative innovation center, Datang Socks Industry will form an increasingly powerful sock industry think tank. Datang Socks Industry The incubation advantages in innovation, R&D, and design will become more and more obvious.

“The implementation of digital and intelligent transformation has brought three obvious benefits to the traditional sock industry. One is the improvement of production efficiency, the other is the reduction of production losses, and the third is the significant enhancement of market competitiveness.” Hong Dongying gave the reporter an example, order Changes require machine modification. In the past, machine modification required one machine at a time. Each sock machine took more than 10 minutes. 300 machines means 300 machines in 10 minutes. Now after digital and intelligent transformation, because it is online, 300 machines can be completed at one time. Modifying the machine has greatly saved labor costs and increased production capacity. In addition, after digital intelligence is involved in all stages of production and inventory, the error rate is significantly reduced and production is more accurate. Also, the most important thing about orders is quick delivery. After implementing digital intelligence, the response speed of order delivery will be accelerated.

“Now many companies in Datang’s socks industry have embarked on the path of digital and intelligent development. The next step is the deep integration of the entire industry chain.” Hong Dongying told the reporter of “China Textile News” that at present, “the socks industry “Brain” has been successfully selected into the second batch of industrial brain construction lists in Zhejiang Province. It is believed that with the launch of application scenarios such as design collaboration and shared factories, the digital intelligence architecture of “Socks Industry Brain + Enterprise Cerebellum” will continue to improve, and Datang Socks will The industry’s full industry chain advantages and synergy advantages will be more obvious.

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