Reform has taken a step forward, and Hanchuan’s 100-billion-dollar industrial cluster is “running”
300 million pieces of fashion, 280,000 pieces of fur, and an output value of 71.3 billion yuan… In the past year, more than 3,000 textile and garment companies in Hanchuan have worked together to hand over an eye-catching “report card” and become a “famous garment manufacturing city in China” The name became louder and louder.
Industrial economy is the outstanding advantage of Hanchuan. Textile and clothing is the largest industry in Hanchuan and is also a key growing industrial cluster in Hubei Province. But for a long time in the past, Hanchuan’s textile and garment industry faced the dilemma of “industrial agglomeration but no chain effect; scale foundation but no competitive advantage; product output but no famous brands”.
In recent years, Hanchuan City has continuously strengthened “chain thinking” and has shown positive changes in many aspects such as attracting investment, strengthening technology, and promoting opening up.
Changes in government concepts
From promoting market functions to making up for market deficiencies
In 2005, a large number of small clothing workshops in Hanzheng Street, Wuhan moved out, and Hanchuan seized the opportunity to build Hanzheng Garment Industrial City. A whole new industry starts here.
In the following years, more and more small garment processing workshops have been relocated. Garment industrial parks such as Dezhou Science and Technology Park, Yuhua Industrial Park, Beihe Industrial Park, Huazhong Fur City, and Zhejiang Industrial Park have been built in Hanchuan to attract the best.
Enterprises have achieved economies of scale by pushing forward, but it has been difficult to break through the shackles of “taking orders, producing, and processing for second- and third-tier clothing brands.” With the overcapacity of the domestic garment industry, garment processing factories at the low end of the industrial chain are frequently affected. The Hanchuan textile and garment industry urgently needs to use reform and innovation methods to find a new path. In the current era of the Internet of Everything, the elements required for enterprise operation, whether it is raw materials, products, information, technology, etc., all need to be interconnected and complementary between upstream and downstream. A complete industrial chain can promote related enterprises to achieve symbiosis, mutual growth and regeneration.
How to increase the added value of the industry and enhance corporate synergy and cohesion?
Changing from “promoting market functions” to “making up for market deficiencies”, Hanchuan took advantage of the situation and introduced a series of industrial chain policies such as the “14th Five-Year Plan” textile and apparel industry development plan, the textile and apparel industry doubling action plan, and set the direction for industrial development. Clarify the path, find the method, and strengthen the guarantee.
The chain length is “launched” and the service is “increased”. Hanchuan takes the “chain length system” as the starting point, from understanding the current situation of the industrial chain to formulating development plans, from serving enterprises in the chain to carrying out precise business selection, from promoting policy implementation to focusing on platform construction, and promotes the “chain development of the industry” “.
Investment promotion “replenishes the chain”, no longer “picking up a bowl full of vegetables”——
Focusing on the “short links” in the chain of accessories, fabrics, etc., relying on the Zheshang Industrial Park, and cooperating with the country’s largest fabric market, Zhejiang Keqiao, China Textile City Zhejiang Shaoxing is carrying out industrial linkage; introducing weaving companies such as Shengshi Yiren, Jinxing, Tianma, and Jiahua, as well as clothing equipment manufacturers such as San Miguel Textile Machinery to fill gaps in the production process…
In just a few years, in the textile and clothing industry chain, the “thread making” link is no longer the only one, and links such as weaving, printing and dyeing, design, research and development, warehousing and logistics have also been gradually strengthened.
Technical transformation “strengthens the chain” and promotes “old trees to sprout new shoots”——
The “Ten Enterprises and Tens of Billions” technological transformation project has been implemented on a rolling basis. In the past three years, more than 80% of textile enterprises have implemented technological transformation and capacity expansion. Enterprises such as Mingren Textile and Shufeng Thread Industry havebecome intelligent The transformation and upgrading have reached the leading level in the domestic and even global industry.
Collaborate to “extend the chain” and polish the business card of “China’s Famous Garment Manufacturing City”——
We will make every effort to promote the construction of the China Hanpai Clothing Internet Celebrity Live Broadcast Base and the Central China Fur Clothing Production Base Convention and Exhibition Trading Center, and the Hanchuan textile and clothing industry will move towards the integration of “research, production, exhibition and sales”.
Corporate development direction
From “fighting alone” to “grouping together”
In 2013, 12 textile companies in Makou Town jointly established Hubei Makou Huili Polyester Yarn Co., Ltd. to form a “unified procurement, unified marketing, unified quality” Inspection, unified price standards” group development model.
This is the initial exploration of Hanchuan textile and garment enterprises from “working alone” to “grouping and forming a group”.
The decentralized management of each household can only make the “big fish eat the small fish” intensified. In the turbulent market environment, in addition to improving the market competitiveness of the company itself, it also needs to unite to resist the storm.
Hanchuan textile and garment enterprises have made useful explorations. In recent years, with the strong support of the Hanchuan Municipal Party Committee and Municipal Government, the Textile Industry Association, the Garment Industry Association, the LiveE-commerceDigital Intelligence Industry Federation, and the Hanzheng Garment Industry City Chamber of Commerce Other platforms have been established one after another, attracting more than 1,000 member companies in total, covering the entire industry chain.
Relying on these platforms, Hanchuan City has established an information sharing mechanism for the industrial chain and supply chain.
Douyin live broadcast training, industry exchange salons, and industry supply and demand docking activities have been held one after another. Industrial exchanges and docking cooperation with various parts of the country are also going on non-stop.
In China located in Zheshang Industrial ParkHanpai Clothing Internet Celebrity Live Broadcast Base can train and incubate 1,000 anchors every year to live broadcast and bring goods to Hanchuan clothing manufacturers. At present, the base has stationed 6 live streaming entrepreneurial teams. The reporter noticed that the clothing brands carrying goods have a common name: Hanpai Hui. Hanchuan clothing industry is working together to create the public service brand “Hanpai Hui” in order to achieve a breakthrough in the market.
In 2021, the Seventh Party Congress of Hanchuan City clearly proposed to make every effort to build a textile and clothing industry cluster worth 100 billion. Currently, Hanchuan is actively preparing for the first clothing festival in Hanchuan, a famous clothing manufacturing city in China, anchoring the goal and moving forward with sonorous steps.
Diversification is blooming, billions are rising, and things are getting better. The Hanchuan textile and apparel industry cluster, which stands up as the backbone of the industry, drives the industrial ecology, and aggregates industrial momentum, is evolving towards a higher level with a high-spirited and positive attitude…
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