How to start functional product development? Professional practice to solve innovation problems

How to start functional product development? Professional practice to solve innovation problems

From the successful hosting of the Winter Olympics to the successful launch of the Shenzhou 14 manned spacecraft, from medical protection to fire and disaster relief… functional textile products are not only used in medical and health, safety protection, environmental protection, basic Facilities construction and other people’s livelihood industries play an important role, and they are also an important support for national strategic security such as aerospace, national defense and military industries. The development and application of functional textile products have become the general trend of China’s textile and apparel industry.

On July 19th, Keqiao Daily Fashion – “Functional Product Development and Innovative Application Practical Class” of fashion exchange activities was held in Keqiao, Shaoxing, ZhejiangChina Textile CityThe International Fabric Purchasing Center held a lively lecture. Three fabric product development experts shared topics around functional product market trends, product design, and material applications, helping merchants and enterprises in China Textile City clarify the development direction of functional fabric products and innovative ways to increase product added value.

Nearly 60 representatives from Shaoxing Xuanyan Textile Co., Ltd., Shaoxing Jujia Textile Co., Ltd., Shaoxing Fengwang Textile Co., Ltd., Shaoxing Dianyun Textile Co., Ltd., Shaoxing Kaiming Textile Co., Ltd. and other companies participated in the event . This event is sponsored by the China Textile City Construction Management Committee in Keqiao District, Shaoxing City, China Textile City Creative Industry Service Center, China Textile Information Center, National Textile Product Development Center, China Women’s Clothing Fabrics Fashion TrendResearch Institute and China Textile City International Fabric Purchasing Center undertake it.

Insight into market trends

Clearly identify the development direction

In the report “Analysis of the Development Direction of Functional Textiles”, Zhang Man, project manager of the Science and Technology Information Department of the China Textile Information Center, interpreted new market trends through a detailed analysis of current mainstream consumer demand and clothing brand trends to help companies capture Hot fashion trends and consumer demand trends. She also proposed hot development directions for functional textiles such as antibacterial, cooling, sun protection, moisture absorption and quick drying based on the excellent product development cases of the China International Fabric Design Competition.

Dengfeng, the general technical supervisor of Wuxi Hongdou Sports Technology Co., Ltd., in the report “Sharing New Products in the Sports Series of Functional Fabrics”, analyzed the development of functional sports fabrics from the four dimensions of bio-based, cooling function, far-infrared function, and plant dyeing. key technologies. At the same time, he took the innovative highlights of Hongdou sports products as an example to explain the cutting-edge design concepts and diversified functional applications of the products, providing fabric companies with new ways to upgrade functional textiles. ideas.

Focus on environmental protection fiber

Forward-looking application scenarios

In the sharing of “Application Prospects of Ecological and Environmentally Friendly Fibers”, Qiao Zhi, general manager of Jiangsu Dianheng Composite Materials Co., Ltd., discussed functional environmentally friendly polyester based on product cases. Innovative research and development paths for fiber. He pointed out that through sustainable textile technology processing, the new generation of biodegradablepolyesterfibers can have more efficient degradation efficiency. Technologies such as special-shaped cross-sections, functional modification, and nano-injection will give fibers more functions, making products suitable for a variety of application scenarios and meeting the ultimate functional needs of different customers.

“Understanding the development trend of functional textile products can help companies seize market opportunities and accelerate the development of functional products. The company’s main products are antibacterial, cooling, moisture-wicking, flame-retardant and other functional fabrics. According to lecturer Zhang Man After sorting out and summarizing the market trends, our company will make targeted adjustments to the product structure and increase the development of outdoor fabrics and yoga fabrics.” said Cao Haixiang, manager of Lianben Textile.

“When I saw the event information, I not only signed up immediately, but also posted a promotion in my circle of friends to call on more people to participate in this event.” Zhang Bin, product development director of Shaoxing Hannuo Textile Technology Co., Ltd. pointed out, The organizer of the event invited three experts to Keqiao to give lectures on functional textiles, so that local companies in Keqiao could listen to the experts’ explanations on the spot and improve their professionalism in product development.

“This event closely follows the market trend. Since the epidemic, people’s awareness of health and environmental protection has gradually increased, and they have put forward higher requirements for the functionality of clothing.” Shaoxing Shilujin Tan Ling, a salesperson at Export Co., Ltd., said that the three teachers gave explanations from the perspectives of professional trends, high-quality fibers, and functional applications, which were very consistent with the company’s needs for developing functional recycled fabrics. She has already exchanged contact information with the teachers. , will continue to be discussed later. Zhou Jun, sales director of Kaiya Textile, also gained a lot. “The new fiber mentioned by lecturer Qiao Zhi can be used in the company’s new products. Thank you to the organizer for the exchange opportunity, which allows us to connect the upstream and downstream of the industrial chain and realize Mutual benefit and win-win results.”