Highlights | 3M™ Thinsulate™ joins hands with fashion brands to land in Hangzhou SHOWROOM, opening up new trends in technology and fashion

From July 13th to 19th, 3M joined forces with outdoor clothing designer brand RICO LEE, independent designer brand WRONG and fashion brand office h to visit the Hangzhou station of SHOWROOM 2023 Early Spring Order Fair. 3M™ Thinsulate™ uses the power of science and technology to explore the beauty of fashion creations. It flows through the fashion space station and explores the boundaries of fashion, nature, humanity and technology.

3M™ Thinsulate™ X RICO LEE

From July 16th to 19th, 3M™ Thinsulate™ cross-border outdoor sports brand RICO LEE will be held in Showroom 2023 Early Spring Order Fair Hangzhou Station, releasing new products with the theme of “TO THE NORTH” for the autumn and winter of 2022 series.

Walking into RICO LEE’s booth, 3M teamed up with designer RICO LEE and artist Liu Peiling to create an environmental protection art installation with the theme of [Heng] Extremely eye-catching. The sharp and cold meteorite contains an eternal power that cannot be swallowed by time or imprisoned by cold. This artistic language is used to reveal the “warm” core of 3M™ Thinsulate™ products.

An environmentally friendly art installation with the theme of [Heng]

“Go all the way north to the ice fields together”

Going all the way north, unlocking innovative expressions that transcend boundaries and triggering a new wave of sustainability in the beauty of the polar regions.

This season, the 3M™ Thinsulate™

This joint series uses 3M™ Thinsulate™ gas-condensed thermal insulation material derived from aerospace technology, water-repellent 3M™ Thinsulate™ fluorine-free waterproof D-type thermal insulation material and recycled 5 Plastic bottles can be made into 3M™ Thinsulate™ 100% recycled thermal insulation material for a cotton jacket.

3M™ Thinsulate™ X RICO LEE Joint Series

Using 3M™ Thinsulate™ thermal technology to link fashion and nature, and combining outdoor styles with functional deconstructed details, this series allows consumers to switch freely between outdoor vacations, urban leisure, and daily commuting. Let’s follow the lens of fashionistas and experience the technological fashion derived from nature.

3M™ Thinsulate™ X WRONG

From July 13th to 17th, 3M™ Thinsulate™ and independent designer brand WRONG jointly appeared at the open fashion static exhibition – ontime show 2023 Early Spring Order Fair Hangzhou Station, releasing the 2022 autumn and winter “SOMETHING WRONG” themed new product series.

In the deepest part of WRONG’s booth, stood a Klein blue transparent three-dimensional device jointly created by 3M and designers. Through the innate technological genes, the trend enthusiasts at the scene can experience the warm and free technological world of 3M™ Thinsulate™ in the device.

Klein blue transparent three-dimensional installation

“Using the power of technology to talk to “her power””

In today’s society where gender boundaries are increasingly weakened, the power of women in cities is rising day by day.

This season, the 3M™ Thinsulate™ world of technology.

At the exhibition site, 3M™ Thinsulate™ charm.

3M™ Thinsulate™ X WRONG Joint Series

Freeze the trendy art installation and follow the fashionistas to experience the charm of 3M technology up close.

3M™ Thinsulate™ X office h

From July 13th to 17th, 3M™ Thinsulate™ and independent designer rock climbing brand office h jointly appeared at the TUBE SHOWROOM 2023 Early Spring Order Fair Hangzhou Station, releasing the 2022 autumn and winter “Return to Life” themed new product series, subverting and colliding Create a sustainable fashion that returns to life in the design language.

Onsite of the ordering meeting

「office h」

Brand Introduction

“office h” is a rock climbing clothing brand rooted in Suzhou True Color Art Museum and originated in San Francisco. A lifestyle that does not follow the crowd, contends with traditional aesthetics, challenges the limitations of the times, breaks through the gaps in the fashion framework, pays attention to and appreciates those marginalized people, homeless people, migrant workers, and monks who have been forgotten by the traditional fashion circle, and makes them different from the mainstream society’s values and material needs. Truth is beauty.

office h studio & designer Hong��玮

“Return to Life”

Design is a sense of “returning to life”, and truth is beauty.

In this cross-border cooperation, 3M™ Thinsulate™ The warm, comfortable and washable 3M™ Thinsulate™ Type KL high-efficiency warm fleece technological thermal insulation material allows consumers to experience the warm power brought by 3M fashion technology in the fiber, and jointly build a sustainable fashion where “truth is beautiful”.

3M™ Thinsulate™ X office h series

3M™ Thinsulate™ Experience the diversified fashion tension of 3M™ Thinsulate™ technology through the lens of an expert.

Through this cooperation, 3M™ Thinsulate™ will continue to innovate and break through, develop innovative new materials with different functions, and use technology to break the edges of traditional fashion The barriers bring consumers a different wearing experience, insulating them from the severe cold, allowing them to feel warm and free.

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