Copyright empowers “a piece of silk”, Wujiang Silk polishes gold business card
At the Silk Suzhou 2022 exhibition held recently, Shanshui Silk Co., Ltd., Ciyun Silk Products Co., Ltd., and Shangjiukai Silk Technology from Wujiang, Jiangsu Culture Co., Ltd. and many other companies became big winners and won multiple awards. When talking about the feelings of winning the award, the heads of several companies mentioned one word without exception – copyright.
In their view, it is the blessing of copyright that makes Wujiang Silk glow with new vitality and vitality.
Play the first move well
When it comes to Song Jin, people will immediately think of Shangjiukai. In recent years, as a national gift, Shangjiukai Song Brocade has frequently appeared on world platforms such as the 2014 Beijing APEC meeting and the Hangzhou G20 Summit. At the same time, Shangjiukai has also designed a series of silk scarves, luggage and other products, which have entered the homes of ordinary people. . Traditional intangible cultural heritage skills have been given new vitality.
With the increase in the popularity of Song Jin, many counterfeit products have appeared on the market. In April 2016, Shangjiukai established an Intellectual Property Rights management group. Wu Jianhua, chairman of Shangjiukai Silk Technology Culture Co., Ltd., serves as the group leader to comprehensively coordinate copyright work. carry out.
On the tag of a Song brocade long scarf in Shangjiukai, Suzhou, the words “Su Zuodeng Zi-2017-F-0001507” are very eye-catching. “By printing the copyright number on our products, we can show consumers the original design of Shangjiukai and enhance our brand image. This approach is the first of its kind among our peers in the country and has won unanimous praise from consumers,” said Wu Jianhua.
In the showroom of Suzhou Ciyun Silk Products Co., Ltd., silk flowers are in full bloom and beautiful. The petals made of silk show an elegant and high-end texture under the smudge of the sun.
Zhou Jiayuan, chairman of Suzhou Ciyun Silk Products Co., Ltd., said: “This is the ‘intangible cultural heritage’ derivative we developed – the ‘silk flower’ cultural and creative handicraft. Through these dozens of silk flowers with beautiful shapes, we The form of silk products and industrial system have been extended, breaking the circle with small and beautiful silk arts and crafts, expanding the market scope and consumer groups.” At present, Ciyun Silk has registered more than 200 silk flower copyright works.
When creating copyrighted works, Ciyun Silk spared no effort to integrate “intangible cultural heritage” techniques into the creation of works. Zhou Jiayuan said: “Only with the wings of copyright can intangible cultural heritage go further.”
Also treating copyright work as a major corporate matter is Shanshui Silk Co., Ltd.
The “Happy Date” wedding silk bedding series is one of the many copyrighted works of Shanshui Silk that has attracted market attention. It mainly uses silk fabrics combined with Suzhou embroidery technology, and extracts elements such as pomegranates, bats, plum blossoms, copper coins, and twisted branches. It vividly displays the charm of oriental culture, so it is very popular among wedding people. On this basis, the company has successively developed a variety of creative silk wedding home textile products, forming a series of auspicious pattern wedding themed products. “The hot sales of products will inevitably lead to imitation, and copyright gives us the confidence to move forward courageously.” Zeng Binghai said.
In the interview, Zeng Binghai talked about a “happy cooperation” achieved through copyright as a medium – a businessman in Tongli Ancient Town, Suzhou, Jiangsu Province wanted to cooperate with a manufacturer of silk wedding products, but was worried that the products would be sold without copyright. blocked. Just when I was about to give up the idea, I heard that Shanshui Silk had made great achievements in copyright, so I came to the headquarters of Shanshui Silk Company in Zhenze Town. After learning about the product in detail and checking the relevant copyright registration, I happily expressed willingness to cooperate. After negotiation, the two parties reached a cooperation agreement, and Shanshui Silk authorized the merchant to exclusively sell its copyrighted products in Tongli. Sales have continued to be booming in the past two years. Zeng Binghai said: “This is also one of the more successful cases where copyrighted products drive the sales of landscape silk.”
Invest in real money
Regarding copyright work, silk companies in Wujiang District have continued to explore and explore in practice, and gradually formed their own “innovative methods.”
“Copyright protection is the focus of Shangjiukai’s work. So far, Shangjiukai has established a relatively complete copyright management system, established dedicated personnel to be responsible for copyright work, implemented special funds for copyright, regularly carried out copyright training, and continuously improved copyright Protection system. On the one hand, we strengthen design and research and development, on the other hand, we use external forces to improve the development level and capabilities of copyrighted products, combine product development with the creation of copyrighted works, expand the promotion and application of copyrighted works, and safeguard our own rights and interests through continuous copyright protection work. , and establish an international brand image.” Wu Jianhua said.
Wu Jianhua said: “Shangjiukai has moved the frontier of copyright protection forward, and copyright registration has been moved from the administrative department to the design department. Once the company’s new products are officially developed, Once the product is confirmed to be on the shelves, the design department will declare the copyright before the product officially enters the market. For important products in the product design stage, the product design drawings will be used for copyright registration.”
At the same time, Shang Jiukai clarified the ownership of the rights to the works, signed a confidentiality agreement with the employees in the corresponding positions, and signed a copyright ownership agreement with the designer.�I will regard a moment as an eternity.
“We will continue to promote key projects such as the construction of copyright workstations and the cultivation of copyright demonstration enterprises, further consolidate the construction foundation, improve construction tasks, improve construction levels, and explore practical paths for integrating copyright protection into the national strategy for the integrated development of the Yangtze River Delta.” Wu Jiang Relevant staff from the Propaganda Department of the District Party Committee said.
“Next, Shangjiukai will increase the number of designers in its own team, strengthen R&D and design capabilities, increase the number of copyrights, and form copyright incentives within the company and give certain rewards; through external cooperation and exchanges, develop new products, Make it clear who owns the copyright,” Wu Jianhua said.
Zeng Binghai said, “Silk is an important industry in Wujiang and plays an important role in promoting economic development, carrying forward traditional culture, creating unique advantages, and conducting foreign exchanges. In the next step, Shanshui Silk will further improve the copyright work system and strengthen We will invest heavily to enhance design capabilities, enrich design connotation, expand the application fields of copyrighted products, carry out iterative updates of copyrighted works, and create a series of copyrighted works conversion products to make our products more adaptable to modern consumer needs.”
Zhou Jiayuan said that Ciyun Silk will continue to expand the development of copyrighted works. Maintain the output of more than 200 high-quality copyright works every year and create high-quality hit copyright products. At the same time, we will further promote the transformation of copyrighted works. Online through mainstream e-commerce platforms and content sharing platforms, we promote the dissemination and sales of copyrighted products; offline through copyright museums, copyrighted product counters in specialty stores, etc., we expand the promotion experience of copyrighted products and promote sales conversion.
“In the second half of this year, we will focus on expanding Douyin channels and create a matrix communication and promotion lineup with Ciyun Silk Factory live broadcast room as the main account and multiple live broadcast room sub-accounts as supplements. Through high-quality short video output, immersive We will create a live broadcast scene to vigorously promote the promotion and sales conversion of copyrighted products, and further promote the copyright conversion rate to more than 70%.” Zhou Jiayuan said that in the future, Ciyun Silk will further deepen the development of original products and promote online and offline integrated marketing. Make copyright work more closely serve the development of enterprises, create demonstrative and leading popular products and outstanding works transformation projects, and contribute more to polishing the golden business card of Wujiang Silk and promoting the high-quality development of Wujiang Silk Textile.
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