Shaxi, Zhongshan: “Digitalization + intelligence” helps the transformation and upgrading of the clothing industry
At present, 73 foreign tradetransformation and upgrading bases in Guangdong province have gathered more than 330,000 companies and more than 6.8 million employees. Last year, they enteredExportstotal exceeds one trillion yuan, forming a number of foreign tradeindustrial clusters that enjoy high visibility across the country and even the world, with high-level construction in Guangdong Trade is playing a role that cannot be underestimated in the process of becoming a strong province.
As a famous casual clothing town in China, Shaxi Town, Zhongshan City has a complete clothing industry chain and complete production facilities. The town has about 6,000 clothing production and sales companies, including more than 60 clothing production companies above designated size, making it an important town in China. Clothing production base and important partner of world-renowned clothing brands. At the same time, as one of the first provincial-level foreign trade transformation and upgrading bases in Guangdong Province, Shaxi Town has continued to explore and actively innovate on the road to promote the transformation and upgrading of the clothing industry. In recent years, it has achieved remarkable results and achieved highQualitydevelopment.
Anchor the high-end clothing industry and continue to promote transformation and upgrading
According to Xu Chengbin, Secretary of the Party Committee of Shaxi Town, Shaxi Town is currently accelerating the construction of a high-quality development pattern with its new positioning as “the new center of Zhongshan West City and the preferred industrial location in Shenzhen West”. In terms of industrial restructuring, the high-end clothing industry is one of the two industrial targets anchored by Shaxi Town. Under the series of deployments of the town committee and town government, Shaxi Town is actively planning to build a “central vitality area” in the Xialang area of over 800 acres in the center of the town, gathering high-quality industry, culture, and urban supporting service resources by building a first-class urban environment. Create a high-grade urban carrier integrating exhibition and sales platform, high-end business, leisure, tourism, residence, science and technology innovation and other functions, and become a gathering place for platform display, production and sales distribution, technology research and development, and business exchanges for many towns and streets in western Zhongshan.
“I believe that with the strong support of provincial, municipal, and town government departments, as well as the joint efforts of industries and enterprises, the future development of Shaxi’s garment industry will surely transform and upgrade in the direction of high-end, and the local government of Shaxi Town will also We will attract more high-end talents with high-end services and help Shaxi’s traditional advantageous industries continue to grow bigger and stronger.” Xu Chengbin said.
The relevant person in charge of the Trade Management Office of the Guangdong Provincial Department of Commerce said that the Guangdong Provincial Department of Commerce attaches great importance to the construction of foreign trade transformation and upgrading bases. The Shaxi textile and garment industry has a good foundation, the local leadership team attaches great importance to it, and the enterprise development is distinctive. It is hoped that through foreign trade The combination of transformation and upgrading of base industry and trade will better promote the healthy development of the local textile and apparel industry.
”Intelligent production + digital operation” Shaxi’s revitalization of the garment industry is “in progress”
As a labor-intensive industry, the traditional garment industry relied mainly on human production in the past. In this process, there were many practical problems that restricted the development of the industry, such as low efficiency and low production capacity. . How can we use innovative ideas to break the development bottleneck and bring new vitality to the traditional clothing industry? In recent years, many traditional clothing companies in Shaxi Town, under the active guidance of the local government, have explored advanced experience in intelligent production and digital operations, providing new directions for the transformation and upgrading of the traditional textile and clothing industry, and also revitalizing Shaxi. The “heroic style” of the clothing industry has injected strong impetus.
In Guangdong Yuanyi Intelligent Clothing Technology Co., Ltd., the automated and intelligent factory production lines show a full “sense of technology.” According to Yang Tao, chairman of Yuanyi Intelligent Manufacturing, through continuous investment in research and development of algorithm systems, Yuanyi Intelligent Manufacturing has created a “smart factory workshop”, and the production process has been digitalized, standardized and intelligent, while saving labor costs. It also effectively guarantees the yield rate, and the overall production efficiency of clothing has increased by more than 20% compared with the past, truly achieving “fast and good”. At present, Yuanyi Intelligent Manufacturing’s factory in Shaxi has a total construction area of over 60,000 square meters, and its annual output value is expected to reach 1 billion yuan within three years, becoming a benchmark for the intelligent digital transformation of Shaxi’s garment industry.
Also as a “benchmark” enterprise for the transformation and upgrading of Shaxi’s traditional clothing industry, Chen Jinkang, chairman of Zhongshan Porter Bangwe Clothing Co., Ltd., has taken advantage of the trend of live broadcaste-commerce. He successfully built himself into an “Internet celebrity” entrepreneur with millions of fans, and pioneered a new path in digital operations. It is reported that on the first day of the “Douyin·Zhongshan Shaxi T-shirt Festival” held from June 8 to 12, Porter Bangwe ranked first in the men’s clothing sales list with a live broadcast transaction volume of over 3 million yuan. , the highest number of people watching the live broadcast was more than 40,000 people online in real time. According to Chen Jinkang, the company currently mainly relies on the two major platforms of Douyin and Kuaishou for live broadcasts. The next step is also to “plant grass” for products on Xiaohongshu. It plans to sprint towards the target of 300 million in sales this year, using sales to drive manufacturing and help Promote industrial transformation and upgrading.
“�We will continue to strengthen communication and docking with the Shaxi Casual Clothing Foreign Trade Base to provide good services to the base’s clothing enterprises. We will focus on giving full play to the role of Guangdong Fashion Week as a regional brand promotion platform for the province’s foreign trade base to help Shaxi clothing enterprises transform and upgrade. Promote the high-quality development of Shaxi clothing trade.
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