Shaanxi Shiquan: “Golden Silkworm Culture” enriches farmers and enterprises

Chihe Town, Shiquan County, Shaanxi Province, known as “the largest sericulture town in the northwest” and “the hometown of sericulture in China”, has formed a strong development strategy in recent years around the integration of cultural tourism, agricultural tourism, and industrial tourism. The sericulture industry system chain has been successfully established, and a path of characteristic rural revitalization has been successfully developed with “golden silkworm culture” as the guide and “rural tourism” as the carrier.

Culture and tourism integrate with agriculture to develop, adhere to the core position of culture, and create a “golden brand” of the industry. The thousand-year-old gilt copper silkworms, a national first-class cultural relic unearthed in Tanjiawan Village, Chihe Town, are important historical witnesses of the landSilk Road and are also the “One Belt, One Road” symbol of culture. For Chihe Town, this is a valuable asset that can be infinitely extended and created. In 2018, the town quickly started the construction of the Golden Silkworm Town and vigorously promoted the development of sericulture tourism with the local sericulture industry as an entity. Up to now, Golden Silkworm Town has held three consecutive “Gilt-Bronze Silkworms·Source of the Silk Road” cultural tourism series activities and the Gilt-Bronze Silkworm Culture International Seminar, and has successfully developed a unique Golden Silkworm Research and Study Tour route. Cultural and creative products such as Shiquan’s “Se-rich Sericulture Banquet”, Silkworm Babies, and “Silkworm Weaving World” have also become highlight brands in Shiquan County.

Agricultural tourism integrates the beauty of rural areas, adheres to the basic status of agriculture, and grasps the “basic market” of the industry. Relying on its strong agricultural foundation, the town vigorously develops traditional sericulture and specialty industries, and successfully achieves a “win-win” for the ecological environment and industrial development through the integration of agriculture and tourism. In accordance with the overall planning and layout of “One Belt, One Road, Three Cores and Seven Zones”, two major agricultural and tourism integration demonstration scenic spots, namely Star “Visible Sea of Mulberry Fields” and Wuai “Moonlight over Lotus Pond”, have been built, one Tanjiawan traceability area has been built, and one mulberry variety expo park has been built. and established a mulberry picking garden; the town produces 21,000 silkworm seeds annually and produces 872 tons of silkworm cocoons. In addition, more than 6,000 acres of densely planted mulberry orchards, as well as plum, greenhouse fruits and vegetables, tea, Chinese medicinal materials and other industries have been developed. Up to now, Jincan Town has received a total of 2 million tourists and achieved an increase of 30 million yuan in tourism revenue.

Integration of industry and tourism into the prosperity of farmers, adhering to the prominent position of industry, and creating an industrial “engine of wealth”. In order to realize the great influence of culture and tourism on agricultural products and greatly increase the added value of agricultural products, Chihe Town adheres to the production and sales model of “factory + base + scenic spot +e-commerce” and continues to extend industrial development chain. At present, Chihe Town has successively established 3 tourism development companies such as “Shiquan Golden Silkworm Style Town”, 10 agricultural enterprises such as “Shaanxi Baoyu Ecological Agriculture”, and nearly 20 professional cooperatives such as “Xinmian Shengxin Selenium-rich Fruits and Vegetables”; introduced We have acquired 5 tourism market investment entities such as “Shaanxi Lixun Dingsheng” and more than 20 agricultural enterprises such as “Shaanxi Tiancheng Silk Industry”; created a large number of special B&B and recreational facilities projects such as “Star Villa”; and gave birth to “Songshu Bay” Black pork” and a large number of agricultural products brands with local characteristics. Through a series of processing and manufacturing, the town’s agricultural and sideline products are sold to various places.

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