Majiang: Popular market for intangible cultural heritage embroidery

With the holidays, the tourism market is gradually picking up, and various intangible cultural heritage products are also selling well in the market. Majiang Embroidery Lady will keep a close eye on market demand, grasp production, rush orders, and accumulate momentum for economic development.

Riding the spring breeze of the recovery of the tourism market, Guizhou Xiu Niang Culture Co., Ltd. is fully committed to ensuring the order demand of the tourism market in Yunnan, Zhejiang, Hunan and other places, increasing production, actively rushing to produce various intangible cultural heritage products, and supplying swimming market.

“During the May Day period, we received 20 orders, with an amount of about 140,000, which was 30% more than usual orders. At the same time, we also provided services to Qianhu Miao Village, Xiasi, Danzhai, and the Geological Museum during this period. These directly-operated stores are rushing to get goods.” Long Changli, the person in charge of Guizhou Xiuniang Culture Co., Ltd. said that the Dragon Boat Festival holiday is coming, and there are expected to be more orders.

When intangible cultural heritage meets the market and hobbies become careers, traditional needlework becomes more attractive. Xiao Yi, a female college student, has been learning embroidery since she was a child. After constantly polishing and studying her skills, now at only 21 years old, she relies on her superb skills to boldly innovate on the basis of inherited culture, making intangible cultural heritage products more in line with the preferences and market of young people. demand, broadened market channels and established product brands.

As the number of orders continues to increase, the company teaches embroidery skills to local women through class training, allowing local embroiderers to not only achieve employment at their doorsteps , and also inherited and promoted the intangible cultural heritage craft of ethnic minority embroidery.

“Currently, there are 150 people taking it home to do it. The company has conducted three intangible cultural heritage Miao embroidery trainings and trained 80 embroiderers,” said Long Changli, the person in charge of Guizhou Embroiderer Culture Co., Ltd.

In recent years, Majiang County has vigorously encouraged and supported the development of national culture. There are 67 intangible inheritors, 57 intangible cultural projects, and national treasures such as Miao brocade, Yao maple fat printing and Miao medicine bone marrow ointment. It became the “compass” for Majiang people to get rich.

“We have built a cultural and creative base and a tourist commodity block with the Majiang County Intangible Cultural Heritage Creative Workshop as the core, cultivated a number of Majiang’s representative intangible cultural heritage brands, and developed more than 60 intangible cultural and creative products. The total annual sales exceed 5 million yuan, creating employment for more than 200 people.” Zhao Longcai, a member of the Party Leadership Group of the County Culture, Sports, Radio, Television and Tourism Bureau and Director of the Intangible Cultural Heritage Center, said.

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