2019 is still a year of great changes, transformation and improvement for China’s textile and apparel industry. Urban expansion and relocation of production bases, small orders and quick turnaround flexible production, channel optimization and supply chain upgrades, the sudden rise of e-commerce live broadcasts, and the development of clothing companies in parks etc. to become the core keywords of the industry.
In the era of openness and diversification, the only constant is change. China’s clothing industry is standing at a new crossroads, thinking about the next step. How to proceed: For the front-end of the clothing supply chain, manufacturing companies, the next decade will be particularly critical.
“If you want to stabilize, don’t move around like a migratory bird”
As for what to expect in the next ten years, Lao Wang, a clothing manufacturer in Hangzhou Qiaosi, thought about it a lot and had only one sentence – as long as it is stable That’s it.
I have moved three times in five years, and now I have settled in Qiaosi, Hangzhou, and will soon face another move. Lao Wang admitted that now there are two big problems: “The city is being demolished and renovated, and the environment is… Due to policies and other requirements, factories are always being relocated passively, renting here and there, and workers are unable to retain them due to instability. As a result, manpower, rent, and operating costs have increased sharply, which is really unbearable!
Stably taking root to form a scale, aggregating services and reducing costs are the most fundamental needs of almost all clothing companies.
In the past few years, some people simply moved to Southeast Asia. Now it seems that this is not the best solution. Instead, they have to face problems such as backward development model, lack of industrial supporting facilities, and poor environmental atmosphere.
Now with the gradual improvement of urban construction, a large number of clothing and fabric accessories companies in Hangzhou, Keqiao and other places are more willing to choose integrated Hangzhou cities like Zhuji and Haining, away from core cities. Recently, the supply chain has matured and all supporting facilities are available.
Currently, there are nearly 5,000 clothing factories clustered around Xucun, Haining, and Zhuji Fengqiao has also become a destination for more and more service companies to relocate due to its mature industrial accumulation and supporting facilities. land.
“Must adapt to market demand and receive more orders”
Some people say that the next decade must be closely linked to flexible quick response.
“Factories are no longer like before, waiting for big orders to come to their doors with their legs crossed, and they have to pick and choose; now they are all multi-batch and small-batch orders, and some Selling offline, and some selling online, the assembly line has to be timed by the minute, and shipments are required to be fast and efficient. How to change the model to adapt to this rhythm and make more profits is a difficult problem before us.”
Some people simply understand flexibility as producing more if it sells well, and producing less if it doesn’t sell well, which is relatively one-sided.
Flexibility actually means tolerance for orders. Whether it is 50 pieces or 1,000 pieces, as long as you want it, you can make it by placing an order, and it will be done quickly and well. , demand and supply match, production and sales are harmonious.
If manufacturers are still using the past methods of mass production and a large inventory backlog, it will undoubtedly be fatal.
In the new era, garment factories must boldly overcome the barriers of small orders, urgent orders, and short orders, and enhance the timeliness of the supply chain in order to go forward in the long run.
Since flexible quick response is to be realized, it must be inseparable from the support of a strong supply chain. There is a lack of coordination in raw material supply-design and R&D-exhibition and trade sales-logistics and distribution. Not even one.
At this point, clothing industrial parks with resource integration, high verticality, strong operability, and professional operation teams have become the most popular clothing projects at the moment.
“It is a general trend for clothing companies to enter the park”
Zhejiang Haining Hangpai Garment Industrial Park has a total investment of 16.5 billion yuan and has three major parks in the Yangtze River Delta. They are 2,600 acres of Zhuji Fengqiao Park (investment of 9 billion yuan), 600 acres of Haining Xucun Park (investment of 4 billion yuan), and 300 acres of Xiaoshan Guali Park (investment of 3.5 billion yuan). Fengqiao has the industry of a major garment town in Zhejiang. Resources will create an intelligent clothing manufacturing industry cluster.
As the largest emerging clothing cluster in the Yangtze River Delta, the 2,600-acre Zhejiang Fengqiao Hangpai Garment Industrial Park provides many clothing factories with space to move into the next decade. Best platform.
With the scarcity of land resources, this project has become an aircraft carrier-level garment industry town with large scale, convenient transportation and concentrated industrial supporting facilities in the Yangtze River Delta. From all aspects of conditions, They are all unique.
“Upstairs is a tailor-made clothing factory, downstairs is the store showroom, and there is one at the door Rich supply of raw materials, with complete supporting facilities such as washing, printing and dyeing, e-commerce live streaming, logistics and warehousing, financial loans and other services in the surrounding area. You can reach the boutique employee dormitories within five minutes, and you can experience the life of eating, drinking and having fun in the park.”
As a highly comprehensive and highly A professional and high-efficiency garment industrial park. In addition to leading product planning, the project will also rely on government endorsement and combine supply chain forces to provide various preferential business environment for enterprises entering the park, achieve ecological integration of production, supply, marketing and services, and help Merchants do business.
Hong Wei, vice chairman of Zhejiang Fengqiao Hangpai Garment Industrial Park, added that the most important thing is to move in one step, gather together and reduce costs. In the future, the brand Businessmen, fabric and auxiliary material manufacturers, service providers, designers, etc. will all gather in the park. Enterprises do not have to travel around as they did in the past, nor do they have to worry about not being able to receive orders, find workers, or make profits, ensuring long-term, stable and sustainable development. . “It would be strange if an industrial park like this is not popular,” Mr. Hong said confidently.
“In the first phase of investment promotion, the independent property rights customized factory will be launched”
Due to its huge scale, Zhejiang Fengqiao Hangpai Garment Industrial Park will be developed in phases with the industry first and gradually improve supporting services. Currently, the first phase of project investment has been launched ：
The entry threshold for the garment factory is low. It can provide standard factory buildings of 500-15,000 square meters with a floor height of 3.9 meters. The whole can be combined or divided into multiple areas, and can be rented or sold. Mortgage guarantees that the enterprise will appreciate in value while operating.
The ground floor of the factory building is 7.2 meters high and 4.2 meters wide. It will be built into a U-shaped fashion brand valley commercial street, which will serve as a factory showroom and supporting market for fabrics and accessories, providing production support and Providing convenience for buyers to choose models.
At the same time, the park is equipped with double-person high-rise elevator dormitories with single bathroom and open windows, which fully improves the living environment of lathe workers and stabilizes the company’s advantageous productivity. </p
