When it comes to Chaoyang and Chaonan, the most common thing that foreign friends think of is not the delicious food and beautiful scenery, but the “underwear capital of China”.
Someone has made a rough estimate that the actual production and sales of Shantou bras account for at least China’s total output More than 60% of sales. In other words, on average three out of every five women in China wear bras produced in Shantou.
How extensive has the impact of the two trends of the underwear industry on the Chinese underwear market?
It is no exaggeration to say that the two tide areas are deeply and intensively involved in all aspects and processes of domestic underwear production – whether it is the upstream supply chain, midstream manufacturing, or downstream sales. Almost all of them occupy a dominant position in the industrial division of labor as a framework.
To this day, improving the pattern is still one of the great advantages of the two-wave underwear industry. According to official information, textile and clothing are the key pillar industries and an important part of economic development in Chaoyang District. Currently, it is centered on Gurao Town, the “famous knitted underwear town in China”, and gradually expands to surrounding towns such as Heping, Tongmen, and Xilu. Regional radiation and development have formed a nationally renowned textile and apparel industry cluster.
Relying on the cost advantages of raw materials, labor and other production factors, the two-wave underwear industry has entered into rapid development for more than thirty years. But in recent years, as costs have risen year by year, this advantage has gradually disappeared.
Another phenomenon that needs attention is the transfer of the marketing and design centers of many well-known local underwear companies to the Pearl River Delta. The occurrence of this situation is, on the one hand, a normal strategic choice of the enterprise, and on the other hand, it also shows that there are still deficiencies in the industrial structure of the two-wave underwear industry, and the brand lacks incubation factors.
Although there are no specific data on the two trends of underwear industry, it can also be seen from the added value of the secondary industry. It can be seen that the added value of the secondary industry in the two waves has increased year after year, but the increase has been weak since 2013, and the secondary industry has insufficient stamina.
Chaoyang underwear industry has a foundation, which is its advantage. What is needed now is an upgrade from “Chaoyang manufacturing” to “Chaoyang creation”. What is gratifying is that both the government and local companies are paying attention to this weakness and have begun branding and upgrading sales channels.
For example, in May this year, the “Urban Smart Valley” industrial park with a total investment of 3 billion yuan by Guangdong Urban Beauty Industrial Co., Ltd. was officially launched. In the future, the project will gather about 30 high-growth, high value-added technological innovation enterprises, headquarters enterprises and high-end productive service enterprises.
▲Industrial Park Rendering
Accepted by the person in charge of Urban Smart Valley Technology Media interviews stated that Chaoyang’s strong underwear industry foundation, large number of underwear manufacturers, and support from the local government are very attractive.
More than that, e-commerce giant Alibaba also favors Chaoyang underwear industry.
In 2018, Chaoyang District was identified as a demonstration county (district) for e-commerce in Guangdong Province,
June 2019 On the 26th, the Chaoyang District Government signed a county-level rural e-commerce cooperation agreement with Alibaba (China) Software Co., Ltd. at a meeting.
According to the latest data from Ali Research Institute in 2019, there are 13 Taobao towns in Shantou, 2 of which are in Chaoyang (Gurao Town and Guiyu Town); there are 94 Taobao villages in Shantou, The number of Taobao villages in Chaoyang has reached 15 (Dakeng Village, Dongming Village, Dongxing Village, Guantian Village, etc.).
The troika moves forward together
Puning, Chaoyang, and Chaonan textile printing and dyeing
Create a super-large textile industry cluster
Chaoyang strengthens the real economy and supports high-quality development. Since the reform and opening up, Chaoyang’s textile and garment industry has grown from scratch to It has developed into a traditional pillar industry and “half of the country” supporting the regional economy, creating a resounding industrial regional brand of “China’s Famous Knitted Underwear Town”. However, for a long time in the past, labor-intensive industries based on low cost, large-scale production, and even at the expense of the environment were unsustainable. It is urgent and imperative to accelerate transformation and upgrading. Chaoyang firmly believes that the transformation and upgrading of the textile and apparel industry will surely radiate new vitality. In recent years, the Chaoyang District Party Committee and District Government have adhered to the guidance of new development concepts, focused on supply-side structural reform, coordinated economic development and ecological environmental protection, and planned to build a fashionable underwear headquarters base industrial park, striving to create a fashionable underwear headquarters base based in Gurao and radiating to eastern Guangdong. Even the country’s over 50 billion yuan knitted garment industry cluster has accelerated the pace of transformation and upgrading of the textile and garment industry.
Puning’s textile and apparel industry accelerates transformation and upgrading
Textile and apparel is one of the two pillar industries in Puning City. Puning City has a strong textile and clothing industry and has many laurels such as China’s Textile Industry Base City.
Puning City’s textile and garment industry ranks first in the national textile industry and Guangdong’s textile and garment industry.industry and domestic and foreign markets. In 2004, Puning City was recognized as the “China Textile Industry Base City” by the China Textile Industry Federation. In 2015, textile and clothing became Jieyang’s first 100 billion industrial cluster.
In 2018 alone, the total output value of the city’s textile and garment industry above designated size was 19.827 billion yuan, a year-on-year increase of 6.2%, accounting for 28.8% of the total industrial output value. The city has more than 5,300 textile and garment enterprises with nearly 220,000 employees. According to estimates, Puning City has an annual output of 312,000 tons of chemical fibers, 510 million meters of printing and dyeing cloth, and 1.6 billion pieces of clothing. By the end of 2018, the number of valid trademark registrations for clothing, shoes and hats in Puning City was 34,726, including 3 well-known trademarks in China, 8 famous trademarks in Guangdong Province, and 3 well-known trademarks in Guangdong Province. Puning City has won the reputation of “the first city of shirts”, “the kingdom of fashionable shirts” and “shirt manufacturing expert”.
In recent years, Puning City has regarded the textile and garment industry as a top priority for economic development, focusing on promoting the development of textile and garment industry clusters, implementing brand strategies, and vigorously carrying out professional park construction, brand building, and industry development. We will work on the construction of cluster public service platforms, accelerate the adjustment, transformation and upgrading of industrial structure, establish an innovation system, increase investment in infrastructure, and comprehensively improve market competitiveness. We will use leading enterprises such as Baibaolong, Qiu Sheng, and Ruiyuan as examples to strive to create The textile and clothing industry cluster is worth RMB 100 billion, and the textile and clothing industry chain will be strengthened and expanded.
Puning City is making every effort to promote the construction of the Puning Textile Printing and Dyeing Environmental Protection Comprehensive Treatment Center, and promote the structural adjustment, energy conservation and emission reduction, transformation and upgrading of Puning’s printing and dyeing industry. As the comprehensive textile printing and dyeing environmental protection processing center is about to be completed and put into operation, the upstream and downstream industrial chains are becoming increasingly complete, which will play a key role in accelerating the transformation and upgrading of Puning’s textile and garment industry and making it bigger and stronger.
Chaonan District builds a textile and apparel industry cluster exceeding 100 billion yuan
In recent years, Chaonan District has adhered to the general tone of “seeking progress while maintaining stability” and seized the provincial It is an opportune time to build a cross-regional industrial chain that connects the east and west, adhere to the simultaneous advancement of enlarging the pile and optimizing the structure, take transformation as an opportunity, gather high-end elements, promote high-quality development of the real economy, and continue to accelerate the construction of a comprehensive textile printing and dyeing environmental protection processing center in Chaonan District , orderly promote the development of the reserved printing and dyeing enterprises in the park, connect upstream and downstream, gather small, medium and micro enterprises, gradually build the printing and dyeing center into a green, innovative, sunny and shared park, and create a textile and garment industry cluster exceeding 100 billion yuan.
At the same time, the printing and dyeing center will also be based on the traditional advantageous industries of Chaonan District, extend the upstream and downstream industrial chains, integrate and enhance the competitiveness of small, medium and micro enterprises, support enterprises to become bigger and stronger, and promote the industrial transformation and upgrading of Chaonan District. Create a textile and clothing industry cluster exceeding 100 billion yuan. </p
