Previously, after investigation, the police in Jiaxing, Zhejiang, destroyed the counterfeit children’s clothing brand “Bala Bala”. On December 17, Li, a member of the criminal gang, was arrested by the Haiyan County Procuratorate on suspicion of counterfeiting registered trademarks. The next day, December 18, was the 23rd anniversary of the founding of Semir Group. Qiu Guanghe, deputy to the National People’s Congress and chairman of Semir Group, said after listening to a report on an intellectual property case by Ai Fuhua, director of the company’s Brand Rights Protection Office, that “the prosecutor’s office By working so hard to protect our company’s intellectual property rights in accordance with the law, we are more confident to run the company well.”
On the day of the Double 11 Shopping Festival, “Li “Ghost” was captured
The Semir Group, founded in 1996, is one of the large enterprise groups in Wenzhou City and owns two major brands: “Semi” and “Balabala”. As the brand’s popularity increased, Semir Group discovered that the market was flooded with a large number of low-quality counterfeit “Balabala” children’s clothing, which not only had a greater impact on the company’s production and sales, but also threatened children’s physical and mental health.
Event review:
In October this year, “Balabala” Jiaxing Branch staff reported to the public security organs that they discovered a large number of down jackets counterfeiting the company’s brand on an online shopping platform. After careful investigation, the Haiyan County Public Security Bureau captured Li, who was selling low-quality counterfeit “Balabala” children’s clothing. After arriving at the case, Li confessed that since 2015, he, together with Yang (handled in another case) and others, had commissioned Hu and others to process clothing with counterfeit “Balabala” trademarks, which were later sold by Li, Yang and others on Taobao stores. criminal facts. Li, who wanted to use “Double 11” to make a big splash, was criminally detained by the Haiyan County Public Security Bureau on the day of “Double 11”.
For enterprises, when counterfeit goods appear on the market, the cost of counterfeit goods is low, so we hope that when fighting crime, the inspection agencies will attack the source and dig deeper into the chain.
The existence of counterfeiting has brought great losses to genuine manufacturers. On the one hand, counterfeit goods will divert market demand from some genuine manufacturers and reduce their profits. At the same time, genuine manufacturers have invested a lot of manpower and money in order to fight against counterfeiting. Ai Fuhua, director of the Semir Group’s Rights Protection Department, said: Enterprises have high costs to combat counterfeiting, and their rights protection efforts are completely insufficient, and rights protection in remote locations is time-consuming. On the other hand, the marginal cost of counterfeit manufacturers is lower than that of genuine manufacturers, which makes consumers buy The possibility of “fake and shoddy” products is increasing. The counterfeit down jacket seized this time had an original price of 598, but the appraisal cost is up to 50 yuan. Consumers become increasingly distrustful of the brand and have less and less demand for the brand, which can ultimately seriously harm the brand.
For consumers, the harm caused goes far beyond economic losses. In addition to infringing on consumer rights, inferior and counterfeit children’s clothing can also have an impact on children’s physical and mental health. Especially children, a special group of people, have higher requirements for product quality.
In October this year, Balabala staff reported to the police that there were a large number of counterfeit company brand down jackets on an online shopping platform. Based on this, the police found two trading companies in the port area. The down jackets in their stores sold for more than 100 yuan, the cost was less than 50 yuan, and the sales reached more than 3 million yuan. The down jacket involved in the case was filled with low-quality duck down. After purchasing the low-quality duck down from a mobile stall, the suspect then purchased clothing raw materials from a clothing factory, purchased labels, packaging bags, etc. online, and processed them for OEM sales.
At present, the criminal suspect has been taken criminal coercive measures by the Hong Kong District Branch, and the case is being further processed.
Coincidentally, in mid-November this year, Tianjin Customs seized more than 26,000 sets of counterfeit “big-brand” children’s clothing;
In March this year, A children’s clothing store in the Garment City of Gaoyou Development Zone sells children’s clothing with counterfeit “Balabala” trademarks online through Taobao, WeChat and other methods. A total of more than 3,700 pieces of children’s clothing with counterfeit “Balabala” trademarks were seized at the children’s clothing store and two processing points, as well as a large number of counterfeit labels and packaging bags, with the value of the goods involved exceeding one million yuan;
At the beginning of this year, Beijing Dongcheng Industrial and Commercial Bureau seized nearly 4,000 children’s clothing products suspected of infringing the exclusive rights of trademarks such as “Adidas”, “NIKE”, and “PUMA”.
Counterfeit children’s clothing first hurts consumers. Inferior clothing, especially children’s clothing, has a special user group and has strict requirements on clothing quality. Inferior products have a greater impact on children’s health. Secondly, counterfeit children’s clothing has a very bad impact on brands. Counterfeit and inferior products harm the original brand image. Therefore, industry professionals and consumers should resolutely resist and crack down on counterfeit and shoddy products. </p
