In December 2019, Nike announced its second quarter financial report for fiscal year 2020. Data shows that as of November 30, 2019, Nike had a total revenue of US$10.33 billion, approximately RMB 72.4 billion, from September to November, and a net profit of US$1.12 billion, approximately RMB 7.8 billion. Nike CEO Mark Parker was quite satisfied with the last financial report during his tenure. He said, “I have never been more optimistic about the future of Nike.” On January 13, 2020, Parker will officially step down as Nike CEO. .
Nike’s current CEO Mark Parker
Mark Parker is Nike’s hero. He joined Nike in 1979 as a shoe designer and became CEO in 2006. He has worked at Nike for 40 years.
After Parker took over Nike from brand founder Phil Knight, Nike’s annual revenue doubled from $15 billion to $39.1 billion last year. And broke the record of sales exceeding 10 billion US dollars in a single quarter.
Nike has left adidas and other competitors far behind. Nike’s total revenue in 2018 was US$39.1 billion, nearly 50% higher than Adidas’s €21.9 billion.
Under the leadership of this shoe designer-turned-CEO, Nike’s stock price has increased tenfold. The stock price far outperformed Adidas.
At present, Nike’s market value has risen to 157.9 billion U.S. dollars, and Adidas’s market value is only 16.3 billion U.S. dollars. Nike is almost the top ten Adidas.
Of course, hidden worries still exist. Parker is about to retire, and Nike’s burden will be left to newcomers.
Compared with the ever-popular Nike, Nike’s old rival Adidas has suffered setbacks one after another
December 19: Adidas AG (ADSGn.DE) Adidas Group announced that it will cut 500 positions in Europe. Rumors that have been circulating in the past two months have finally come true.
The Italian subsidiary will lay off 41 employees, most of whom work in the finance department of the Italian headquarters in Monza. At the same time, the credit, finance, marketing and supply chain departments The position will be relocated to Porto, Portugal. The trade union Filcams-Cgil Monza Brianza organized dozens of Adidas AG employees to hold a four-hour protest in front of the brand’s flagship store on Milan’s top commercial street Corso Vittorio Emanuele II on Wednesday. protest.
Filcams-Cgil Monza Brianza President Matteo Moretti criticized the world’s second-largest sports group for its 8% revenue growth in 2018, a 28.8% dividend increase and another record-breaking revenue in 2019. Against this background, layoffs are still chosen for reorganization. In fact, the group’s European business only returned to stability in the second quarter of this year after a full year of decline.
The German media Nürnberger Nachrichten quoted internal information in October as saying that Kasper Rorsted, CEO of Adidas AG, was “extremely dissatisfied” with the development of Europe and therefore decided to reduce 600 positions and disappear. Positions are concentrated at the group headquarters in Herzogenaurach, Germany, and some positions will be absorbed by branches in India and Colombia.
On the layoff news platform thelayoff, an anonymous source revealed two months ago that the group had been planning layoffs since the beginning of the year, and predicted that the plan would be released before Christmas, and in 2021 There will continue to be repeated layoffs.
Adidas AG Adidas Group issued a statement to the media saying that “structural adjustment” is part of the efficiency plan, which focuses resources on digital business and other strategies based on changes in the retail market and consumption habits. As a growth engine, the Group is also looking for relevant talents. The group also emphasized that the overall employee scale continued to expand. As of the end of September, the total number of global employees reached 57,493, an increase of 1,467 people year-on-year.
In the first nine months of 2019, Adidas AG achieved net sales of 17.802 billion euros, a year-on-year increase of 6.7%. The growth mainly came from the Asia-Pacific region and North America. Management expects growth in the current holiday season to further accelerate. Kasper Rorsted stated in its third-quarter financial report that “despite challenges, 2019 will be a record year.”
The group announced in November that it would close its robotic shoemaking factories in Germany and the United States, and that its high-tech production lines would return to the “economical” and “flexible” Asian supply chain. </p
