I woke up one night and saw that the world’s richest man had changed. Of course, it wasn’t me. He was a clothing maker.
The news I also saw is that Jeanswest, which was once popular in China and owned by the Chinese, is in Australia The mother-in-law declared bankruptcy. In recent years, there has been constant news about Chinese clothing companies closing stores or even going bankrupt.
We are also in the clothing business, why do we become the richest man in the world while we are reduced to bankruptcy?
1. The richest man in the new world is a clothes seller
On the latest Forbes list of the world’s richest people, Bernard Arnault, president and CEO of French luxury goods giant LVMH, replaced Amazon founder and CEO Jeff Jeff Bezos tops the list.
According to the Russian Satellite News Agency, Arnault’s shares in the Louis Vuitton Group rose by 0.7%. Arnault’s total assets currently reach US$116.5 billion (approximately RMB 799.1 billion); and due to Amazon’s The stock fell 0.7%, and Bezos ranked second on the rich list with a total wealth of $115.6 billion.
The third place on the list is Bill Gates, founder of Microsoft Group, with a total wealth of US$110.6 billion; the fourth and fifth places are “Stock God” Warren Buffett (US$90.6 billion) and Facebook founder Mark Zuckerberg ($82.2 billion).
The latest ranking of the world’s richest people released by “Forbes”
Bernard Arnault was born in France on March 5, 1949 , known as the “godfather of luxury goods in the world” and the founder of LVMH Group. The LVMH Group (France’s Louis Vuitton-Moët Hennessy Group) controlled by Arnault owns more than 50 luxury-related brands, including Dior, Givenchy, Fendi, Tag Heuer, etc. It is understood that the 70-year-old Arnault is not only a successful businessman, but also an art lover and collector.
2. The trend of bankruptcies of Chinese clothing companies
They are also selling clothing. The news from Chinese clothing companies is not Who became the richest man, but how many stores did so and so close, and which one went bankrupt.
The latest news is that Jeanswest once swept the young people.
It was its Australian parent company that went bankrupt this time. It is indeed an Australian company, but its controllers are Chinese brothers named Yang Zhao and Yang Xun. It was after entering the Chinese market that Jeanswest became truly outstanding.
This is just the latest example. There are many other clothing companies that have gone bankrupt and are in trouble in recent years, such as Metersbonwe, whose boss Zhou Jiancheng was once the richest man in China’s clothing industry; Fortune Bird and Good News Birds, noble birds, these birds also always spread bad news; in addition, La Chapelle suffered losses, Daphne closed its store… Li Ning, once the leader of sports brands, almost finished its business in the past few years, Li Ning re- After leaving the mountain, I gradually recovered my strength in the past two years.
China is definitely a big textile country, but it really doesn’t have much confidence.
The combined market value of the top eight listed clothing companies is not much more than the wealth of the world’s richest man.
Long Xi checked another set of data. In 2018, some departments established a list of the top 100 enterprises in China’s clothing industry. The first place was Heilan House, and the second place was The name is Younger. What is surprising is that the combined operating income of China’s 100 best clothing companies is only 705.499 billion yuan, which is nearly 10 billion less than the wealth of the richest man alone.
If a Chinese clothing manufacturer wants to be the richest man in the world, it is too far south.
3. There was also a clothing maker who was once the richest man in the world
In fact, he is not only the LV boss who became the richest man in the world by selling clothing, but he is not even the first one.
The name is Amancio Ortega, a Spaniard. In 2016, it was he who brought Microsoft to Bill Gates dethroned him as the richest man. At that time, his wealth was US$79.5 billion, much less than the LV boss this time.
He is the big boss of a Spanish group called Inditex. This is another company name that Chinese people are not familiar with.
But many people must have heard of ZARA. ZARA is just one of its sub-brands. Other brands include Massimo Dutti and Pull&Bear. Long Xi said he had never heard of them.
When it comes to ZARA, it is not only a favorite among young people, but also many Chinese business owners, especially those in the clothing industry.
ZARA is called a fast fashion brand, and some people say it is an affordable luxury brand. The so-called fast fashion brand means fast. One new model will be released in one moment, and another model will be replaced in another moment.
Chinese people cannot learn from anything else, and they are most enthusiastic about learning quickly, so at one time many companies said they wanted to be China’s ZARA. There is a company in Jinan that specializes in selling clothes on the Internet called Handu Yishe.At first, it sold Korean-style women’s clothing, and later men’s, children’s clothing, and European and American clothing. They claim to be the ZARA of China’s Internet.
Fast fashion was indeed very popular in the past few years, including ZARA and Uniqlo.
Chinese clothing companies have learned from each other, but so far they have not imitated ZARA, Uniqlo, nor LV, nor have they imitated the world’s richest man.
However, it is still worth looking forward to. 1.4 billion people, how many clothes do they need to wear? </p
