Editor’s Note
The professional market is an important circulation platform and value realization platform for my country’s textile and garment industry. It is a link between “thousands of small productions” and “the ever-changing “Big Market” is an important organizational form; in recent years, due to various challenges such as new technologies, new industries, new consumption and new cities, especially the outbreak of the COVID-19 epidemic at the end of last year, it has had a profound impact on the current and future development of the professional market. The development of the textile and apparel professional market has entered the post-epidemic era. Professional markets in various regions are facing various difficulties and urgently need to actively adapt to new requirements, improve new positioning, expand new functions, and play their wisdom and role in meeting people’s needs for a better life.
In order to further promote the optimization, upgrading and innovative development of the textile and apparel professional market, the China Textile Federation Circulation Branch and the “Textile and Apparel Weekly” magazine have launched the “Innovative Development Market” column, aiming to summarize and refine the exploration of cluster markets in various places. Practice, successful practices and valuable experience will promote the improvement of core competitiveness and influence in the professional market, and contribute to leading the healthy development of the industry and building a strong textile country.
One of the innovative development market lines:
Practice new positioning, cultivate new momentum,
Innovate and develop, live up to the times
——The textile and clothing professional market faces the post-epidemic era (Part 1)
my country’s textile and clothing professional market is an important organizational form that connects “thousands of small production households” and the “ever-changing large market”. Over the past 40 years of reform and opening up, the textile and apparel professional market has played an irreplaceable role in allocating production factors, improving circulation efficiency, cultivating small and medium-sized enterprises, promoting urban and rural integration, and achieving healthy operation of the industry.
At present, the professional market is facing many challenges. The new industry with technology, fashion and green as its connotation is forcing the professional market to accelerate the change of traditional extensive operation and management ideas; the new consumption characterized by personalization, multi-level and high cost performance is forcing the professional market to supply precise fashion products; with the consumer Internet , industrial Internet and other means are forcing the professional market to deepen the application of information technology; new services that focus on customer needs are forcing the professional market to accelerate consolidation and improve professional standards; new cities characterized by central cities and metropolitan areas are forcing Professional market value reconstruction and social responsibility system improvement. The professional market’s passenger flow has decreased, its radiation radius has shrunk, and high-quality merchants have been lost. Vehicle flow, passenger flow, warehousing logistics, and fire hazards have become the first adjustment targets for central cities, which are direct manifestations of the many pressures the market is facing.
Especially since the outbreak of the COVID-19 epidemic at the end of 2019, the professional market has faced further increased pressure, posing severe challenges to the venues, venues and scenes of the professional market. As an urban commercial carrier and a growth and development platform for small and medium-sized enterprise merchants, the professional market not only needs to actively respond to the challenges and difficulties brought to market operations during the epidemic era, but also needs to shoulder a greater industrial responsibility and help small and medium-sized enterprises, small and medium-sized merchants and the majority of purchasers. In particular, it is necessary to comprehensively examine the level of safe and green operation and maintenance, establish a public governance system adapted to the professional market, enhance the basic management capabilities of the professional market, overcome the difficulties together, contribute the wisdom of the professional market to ensure urban public safety management, and establish and Improve the harmonious relationship between the professional market and various related entities such as city managers, merchants, consumers, upstream and downstream industries, and form a more closely linked, more competitive, and more intensive circulation network system. All of this will surely subvert and reconstruct the traditional functional positioning of the professional market, break some outdated old rules, and lead the optimization, upgrading, innovation and development of the market and merchants with the courage to “break without establishing” and the responsibility of “break before establishing”. This will It will be the only way and the necessary meaning for the textile and clothing professional market in the post-epidemic era.
Facing new situations and responding to new challenges, the textile and apparel professional market must adapt to the times, local conditions, situation-specific policies, and follow the trend to achieve optimization, upgrading, and butterfly innovation of professional market positioning, functions, and roles. Origin-based professional markets should be based on the resource advantages of small and medium-sized enterprises in industrial clusters, transform from traditional trading venues and circulation channels to supply chain service platforms, original design platforms and brand incubation platforms, actively build smart malls and smart logistics systems, and build a large circulation network. data center. Central city distribution center-type professional markets should take serving urban development and consumption upgrading as their own responsibilities, with a new positioning of fashion creative center, exhibition and trade release center, consumer experience center and urban ecological center, with explicit retail and implicit wholesale as the core. With professional characteristics, it creates a professional complex integrating shopping, tourism, culture, consumption, experience and entertainment, and becomes an urban window for the fashion industry and an industrial platform for the fashion city.
To implement new positioning and cultivate new momentum in the textile and apparel professional market, we must closely focus on a series of new changes such as new industries, new commerce, new consumption, and new cities to establish a new development ecology and new circulation system of “professional market +” system to tell new stories about the professional market.
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Professional Market+New |
Professional market + new design |
The textile and clothing professional market should further pay attention to the integration and aggregation of creative design resources to enhance fashion Product supply, build a “professional market + new design” ecosystem; the professional market should actively meet the urgent needs of small and medium-sized enterprise merchants for upgrading and development, and actively carry out specialization around the improvement of merchants’ original design capabilities, independent innovation capabilities and the overall competitiveness of the professional market Design and creative services, and actively resolve development difficulties such as similar products in the traditional market that cannot meet the diverse needs of consumers; it is necessary to further strengthen the docking cooperation between the professional market and domestic and foreign textile and clothing design colleges and R&D institutions, in the introduction and training of design talents, and the output of design results. Carry out cooperation in other aspects, focusing on the introduction and incubation of cutting-edge designers, market-oriented designers and mid-to-high-end design management talents; it is necessary to actively enhance the fashion trend leadership and fashion discourse in the professional market by holding fashion design competitions, trend releases, fashion salons and other activities Rights; it is necessary to promote the construction of a public service platform for R&D and design, combine industry association resources, link cross-border fashion design resources, strengthen in-depth cooperation with fashion schools and third-party design and creative platforms, and promote the accurate integration of creative design resources with market merchants and cluster enterprises. Docking, building a R&D and design center for specialty products, and improving the level of design industrialization and market-oriented development.
As of 2019, Guangzhou International Textile City has joined hands with the Guangdong Garment and Apparel Industry Association and the Guangdong Fashion Designers Association to hold China (Guangdong) College Student Fashion Week for 14 consecutive years, achieving the “Designated Fabric Group Creative Design Competition” and Through the linkage of 4,000 merchant resources in the International Textile City, we select high-quality merchants and outstanding design students to form a team to work together to complete design works and perform them on the T stage of College Student Fashion Week; through the aggregation and linking of industry-university-research resources in the professional market , the operating merchants not only obtained the fashionable design products of the season, but also discovered suitable design talents, which played a positive role in promoting the improvement of the creative design power of merchants and enterprises. The construction of the “professional market + new design” system has initially achieved results.
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