2020 is destined to be an extraordinary year. No one expected that the third decade of the 21st century would kick off with a rare epidemic. The sudden new coronavirus pneumonia epidemic turned the Spring Festival holiday that should have been a joyful gathering into a Be deserted and severe. The original joy and peace of the Spring Festival, visiting relatives and friends, has turned into a time when everyone is in danger and staying at home to fight the epidemic.
According to statistics from industry authoritative departments, The new coronavirus infection epidemic has a greater impact on textile and garment enterprises. Due to the impact of multiple comprehensive factors such as transportation, logistics, prevention and control, and workers, less than 30% of knitting enterprises were in operation before February 15. As of the end of February , nearly 50% of companies have started operations. It is worth noting that as of now, about 30% of knitting companies have no obvious plans to start operations. By the end of February, less than 30% of companies expect to be able to restore 50-70% of their production capacity, and about 60% of companies expect to resume operations by the end of February. By the end of February, production capacity is expected to only return to less than 50%. The impact of the epidemic on companies and industries can be seen from this.
The COVID-19 epidemic is raging, and we still have to wait for the turning point of the epidemic that we are eager to see. At the same time, there is huge pressure to resume work immediately, as well as the pressure to control movement to strictly prevent the spread of the epidemic. . According to the CKIW Shenzhen Needle Expo’s survey of more than 100 industry companies, most of the country’s industrial clusters, except for Wuhan, have gradually begun to resume work. According to reports from companies, the main problems currently faced by companies are currently concentrated on: employees are unable to Factors such as transportation delays, transportation and logistics disruptions, and raw material supply will continue to affect the orders and markets of most companies in the coming months.
Many experts have given predictions about the impact of the epidemic on the economy. Economists believe that from a macro perspective, demand and production have plummeted, which will have a negative impact on investment, consumption, and exports. All will have obvious impacts, including rising unemployment and rising prices in the short term. The catering, tourism, film, transportation, education and training and other industries have been hardest hit, and the impact on the vast number of small and medium-sized enterprises is even greater.
What will our industry face under the impact of the epidemic? changes? How can companies break through?
After this epidemic, the entire clothing industry will undergo the following important changes:
1 The strong will always be strong, while the industry will be passive due to the situation. Reshuffle
The sudden epidemic caused industry changes that originally occurred within 3-5 years to be swept across in a short period of time, changing the competitive landscape and accelerating the process of industry reshuffle. Relatively speaking, large-scale enterprises, enterprises with strong R&D and innovation capabilities, complete operating structures, and abundant cash flow can survive better. Some enterprises that lack financial strength and core competitiveness will gradually withdraw from market competition. The strong ones will Hengqiang.
2 Consumers are deeply online, accelerating the integration of online and offline enterprises
The sudden epidemic has given rise to the “stay-at-home economy”. People stay at home and shift their living and consumption needs from offline to online, including online classes, online medical care, online entertainment, live online shopping, fresh food delivery, online socializing, etc. It has become the norm for consumers to be deeply online. In addition, due to epidemic control and restrictions on going out, many terminal stores and companies have to use online marketing and community marketing to connect with consumers, such as online office, new retail, live broadcast sales, and community The use of operations and other means directly accelerates the integration of online and offline enterprises.
3 Promote enterprises to accelerate structural adjustments and layout
This time The most important and profound reflection that the epidemic has brought to many manufacturing companies is whether the company can survive the epidemic without being affected? The final analysis is that the company’s business or sales channels and other operating structures are too single, limited to traditional offline channels, a single market and order business, etc. The lack of structural layout in advance makes the company’s operations extremely vulnerable to major impacts.
4 Accelerate the process of enterprise intelligence and digitalization and improve efficiency
As a traditional labor-intensive industry, underwear has a long supply chain cycle and a high degree of dependence on manufacturing workers. Therefore, the industry efficiency is low, and the degree of digitalization and intelligence of corporate production and retail is low. The arrival of the epidemic has prevented a large number of workers from coming to work. , causing the production capacity of many enterprises to be greatly affected, and the impact of the epidemic almost caused the market to miss the ordering season, leaving enterprises in the dilemma of fearing inventory when making goods, and fearing shortages when not making goods. The essential reason is actually the lack of digitalization and intelligence. Therefore, the arrival of this epidemic will cause many business owners to learn a painful lesson and accelerate the digitalization and intelligent upgrading of their enterprises.
5 Improve corporate immunity, strengthen risk resistance and crisis awareness
The sudden epidemic has severely affected all aspects of the resumption of production, marketing, raw materials, orders, etc. of all enterprises. The pressure on operating costs, personnel wages, and rent has made many small and medium-sized enterprises that lack cash flow and risk resistance difficult to survive. It has greatly enhanced the awareness of worries and crises among enterprises, allowing more enterprises to adopt strategic measures from a strategic perspective.��Think about how companies can better resist risks and strategize.
6 New channels such as live streaming and social e-commerce are developing rapidly, and many companies will usher in a new round of development opportunities
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It is predicted that in 2020, the number of users and market size of China’s social e-commerce will increase from 422 million people and 2,060.58 billion yuan this year to 773 million people and 3,000 billion yuan. The market size will further expand. At the same time, under the influence of the epidemic, staying at home has become the best choice for people to avoid disasters. Online shopping has also become the best way for people to meet their daily needs. Compared with traditional e-commerce, , social e-commerce has significant advantages in traffic, operations, channels, users and customer acquisition costs. Live streaming and social e-commerce are about to usher in a new round of development opportunities.
7 Changes in the Upgrading of Healthy Consumption
This epidemic incident, To a large extent, it has completely subverted people’s concept of health and made more people aware of the importance of health. After the epidemic, the national health industry will surely usher in explosive growth, and the national health and protection awareness will be further enhanced. , health and wellness will be the themes of people’s future lives. For the underwear industry, consumers will pay more attention to healthy products and lifestyles, which will greatly stimulate the explosive growth of the healthy underwear industry and peripheral protective products.
8 Community-based retail welcomes new opportunities
After the epidemic, communityization, living, and integration may become new trends. In order to avoid crowds, consumers will turn to shopping malls and convenience stores that focus on the surrounding communities, as well as those that cover the community. A new retail platform, and observation of recent data shows that the order volume of this Internet life part is on average more than 50% higher than usual. This also has very important reference significance for underwear retail. Communityization will become one of the most important areas worth exploring in offline physical retail channels. Through the cultivation of consumption habits during this epidemic, this kind of retail based on community services New opportunities will come.
Conclusion
This epidemic is a nationwide , a sudden national crisis that affects all aspects of the national economy. All industries are hit by the force majeure risk of this epidemic. For the knitting industry, whether it is upstream, midstream or downstream, the impact on the entire industry chain is undoubtedly huge. The industry Development has also been significantly affected. However, the ups and downs in the development of any industry and industry are normal and in line with the natural development laws of the industry. Therefore, it is necessary to think about development strategies after the crisis.
This epidemic not only tests the immunity of everyone, but also tests the immunity of the country and all enterprises. The more difficult the period, the more it tests the survival of enterprises. ability. At the critical moment of the war against the epidemic, “crisis and opportunity” coexist. The task left for enterprises is to find a path amidst difficulties and explore opportunities in the crisis.
I believe that the country will be able to defeat the epidemic as soon as possible. We have reason to believe that after the epidemic, there will be explosive growth, and it will also inspire everyone to yearn for a better life. </p
