“It’s so awesome!” “This is very beneficial to our development!”… Recently, the Amazon Cross-border E-commerce Summit was held in Sanxing Town, Haimen District, Nantong City, Jiangsu Province. Taking advantage of the gathering of customers, the Sanxing Town Government released the “20 Incentive and Support Policies for New Business Formats and New Models in Sanxing Town” on the spot, further promoting the vigorous development of new business formats in the home textile industry in Sanxing Town, and many merchants praised it.
Sanxing Town has the largest home textile market in the country. In the past few years, due to the combined impact of the development of the Internet and the epidemic, the sales model and sales channels of the home textile market have undergone tremendous changes. Opening an online store to sell products, setting up a mobile phone live broadcast to bring goods, relying on logistics companies to place orders overseas… Various new business types are gradually emerging in the home textile market. Currently, there are more than 20,000 people engaged in new businesses in the town.
Based on the development needs of the new situation, Sanxing Town has built a future-oriented main framework for the development of the home textile industry of “one body, two wings and three areas”. The timely launch of the “20 items” is not only to promote the new home textile industry to become bigger and stronger, but also to promote the transformation and upgrading of the entire home textile industry.
The main content of the “20 Articles” is divided into three aspects, namely supporting platforms, institutions and digital service providers to innovate and create excellence, encouraging market entities to become bigger and stronger, and supporting the growth and development of e-commerce clusters.
Large platforms can support great development. The “20 Articles” stipulate in supporting platform agglomeration and implementation: for attracting well-known domestic traditional e-commerce platforms and service organizations registered in Samsung Town and leasing state-owned assets to carry out business. (Including registered branches), live broadcast e-commerce operators (platforms) and digital service providers, those with daily office space of 20 square meters or less will be granted rent-free for one year; those with daily office space of 20-200 square meters , provide a preferential policy of “one is free, two is half off”, that is, the first year is free of rent, the second year rent and property fees are charged at 50% of the market price, and the rent and property fees are charged normally from the third year; for functional places For areas above 200 square meters, a “one case, one discussion” policy will be adopted. Li Na, head of Jiangsu Daiheng Home E-commerce Live Broadcasting Division, beamed after hearing the announcement at the summit: “The situation of the home textile industry is very good this year. Renting government venues can reduce rent, which also strengthens our confidence in expanding the scale of home textile e-commerce live broadcast.”
Cross-border e-commerce is an important direction for Samsung’s home textile industry to vigorously expand. In terms of supporting the development of cross-border e-commerce companies, the “20 Articles” stipulate that cross-border e-commerce companies that have settled in Samsung will succeed on well-known cross-border e-commerce platforms such as Amazon, TikTok, Independent Station, eBay, AliExpress, Shopee, and Walmart. If a store is opened and the annual increase in customs export data reaches more than US$50,000, US$100,000, US$1 million, or US$5 million, the enterprise will be subsidized by 5,000 yuan, 10,000 yuan, 30,000 yuan, and 50,000 yuan respectively. After the summit, Jiang Yulong, general manager of Jiangsu Meisen International Logistics, immediately conveyed the good news to his many cooperative companies. He said that Matson Logistics is a supporting service company specializing in cross-border e-commerce. He hopes that more and more home textile companies will take action to develop and deepen overseas markets and drive them to become bigger and stronger together.
At present, live streaming is undoubtedly one of the most popular sales models, and the “20 Articles” financial subsidies for live streaming e-commerce are also unprecedented: companies with taxable sales of over 10 million yuan are on Taobao, Douyin Webcasts conducted on well-known mainstream platforms such as Kuaishou and Kuaishou will be given a subsidy of 2,000 yuan per game, and webcasts conducted on non-mainstream platforms will be given a subsidy of 500 yuan per game.
Leading companies play an important leading role in the development of the industry. In order to support and cultivate leading e-commerce companies, the “20 Articles” propose that e-commerce companies (individuals) whose annual invoice sales on JD.com, Vipshop and other platforms increase by more than 50 million yuan, exceed 100 million yuan, exceed 300 million yuan, If the amount exceeds 500 million yuan, enterprises (individuals) will be awarded 10,000 yuan, 30,000 yuan, 50,000 yuan, and 100,000 yuan respectively. If the annual invoice sales on Taobao, Tmall, Douyin and other platforms exceed 50 million yuan, exceed 100 million yuan, exceed 300 million yuan, and exceed 500 million yuan, enterprises (individuals) will be rewarded with 10,000 yuan, 50,000 yuan, and 50,000 yuan respectively. 150,000 yuan, 300,000 yuan. E-commerce enterprises or projects that obtain national, provincial, municipal and county-level demonstrations will be given one-time rewards of 200,000 yuan, 100,000 yuan, 50,000 yuan and 30,000 yuan respectively.
The “20 Articles” trial period is tentatively scheduled for three years, and will be optimized and adjusted based on the trial situation in the future.
</p
