During the epidemic, entrepreneurs in the clothing industry have different situations, but they all have the same voice – difficult!
The impact of the new coronavirus epidemic on clothing companies is huge. In order to stop the epidemic, most clothing companies that use physical stores as their sales channels have nothing to do. Most of those who have switched to e-commerce are also facing various problems.
In good times, the overall strength of a company depends on data, but in bad times, in addition to looking at data, it also depends on the efforts of entrepreneurs! In the face of a force majeure epidemic, entrepreneurs need to eliminate interference, carve out a model that suits them based on the company’s own situation, and maintain clear decision-making.
The author contacted the heads of many clothing companies by phone. How did they respond to the sudden epidemic?
Carrying out public welfare classes
The main business of a clothing trading company in Jiangsu: Production
The person in charge of the company said that in fact, in 2019, there was a piece of business that did not perform very well. The current epidemic situation has reached a critical moment for decision-making. And now, there are things that I wanted to do but didn’t do last year, so I have to dare to take steps.
In order to maintain the existing customer base, the company has implemented the online public welfare courses that it has always hoped to carry out. This is a fresh attempt to maintain customers and is also an important step for the company. Specific response measures taken to deal with the epidemic. Doing charity live broadcasts and teaching business courses can not only strengthen the close connection with customers, but also export the positive energy of the brand to tide over difficulties together. During the Spring Festival, the company actively used the convenience of the Internet to actively carry out live broadcast classes for public welfare. Team members could work from home to achieve seamless communication with customers.
It seems that doing charity business classes has nothing to do with company management, but in fact it has a lot to do with it. Entrepreneurs who have encountered the epidemic are mentally and physically exhausted. , the launch of public welfare live classes is not only the transfer of experience and information, but also the transmission of confidence. It is time to develop a new model of business economy. Upstream and downstream enterprises can receive more effective information whether they are working at home or at home. , make more correct decisions.
Many companies in the industry operate in many sectors. Taking a diversified route will be more stable. Sometimes it is very laborious to operate sectors. Whether to maintain or stop operations often troubles operators. The COVID-19 epidemic has pressed the pause button on enterprises and also given operators time to think.
Using more suitable Internet tools to connect customers and connect people’s hearts is a cultural and upward force.
Let’s wait and see for business operations
The main business of a fabric company in Zhejiang: R&D trade type
The person in charge of the company believes that the current situation is still unclear, and the first thing to do, whether it is a company or an individual, is to obey the overall situation. The epidemic has indeed had a certain negative impact on enterprises, but at the moment, we must work together to fight the epidemic. As the person in charge of an enterprise, you must also adjust your body and mind to prepare for the next stage of resumption of work and production.
The specific impact of the epidemic on enterprises is still being evaluated. At present, enterprises have not taken special measures and are more waiting and watching.
Maintain an optimistic attitude and actively watch the development of the epidemic. Waiting and watching is also a strategy.
There are many similar situations in the industry. This epidemic has taught many companies to think deeply and constantly review and summarize. The pace of work is not as fast as before, and there is more peace and reflection.
Quickly analyze the pros and cons and wait for opportunities
An e-commerce company in Zhejiang The main business of a clothing company: R&D, production and e-commerce integration
The person in charge of the company said that as soon as he learned about the epidemic, he started Analyzing the market, based on his experience in the need for quick returns when doing e-commerce, he analyzed that the recovery of the entire industrial chain system will be relatively slow, and new market opportunities will slowly emerge, but it will take time. The company decided not to do research and development or promote business at this time, and give the team a long vacation, because most of them are partners who have shares and agree with his ideas, and are waiting for opportunities.
The most important thing is that he feels that after the epidemic, the crisis will be great, but the opportunities will also be good. He is not worried. But don’t be blindly optimistic. Opportunities have to wait slowly. The future is bright, but the road is tortuous, and for him, staying still is a safer opportunity.
Generally speaking, most companies engaged in R&D business have a keen sense of smell and will think about how people’s mentality will change during this epidemic. How will your lifestyle change? Only by understanding the information in detail can we develop new products and categories in a targeted manner to meet market demand.
With one mask, the whole country is linked. Sinopec bought more than 100 production lines and started working directly. What does it mean? Crossover! Crossover is without borders!
BYD Auto also produces masks across borders. What does it mean? There are so many possibilities for crossover in the apparel industry!
For example, the patterns that are often needed for clothing are used on fabrics, mostly on bags or shoes, and they are still in the clothing industry. What if it crosses over into wallpaper, cars, and dishes? The business world has completely opened the door.
Change counter operation to short video operation
A shoe and clothing brand agent in Hunan
The person in charge of the company said that the original basic business We all work in offline shopping mall counters, and we all know that online is a trend, but we have never paid attention to it. Now that the epidemic has hit, shopping mall counters are open for business, but there are no customers, so they must switch to online live broadcasting.
However, the company had no experience in live broadcasting, and it was too late to hire someone to operate it. The company slowly explored and finally discovered short video The method was relatively suitable, so I started doing it.
This is the reverse of the times, and it will not work without changing.
In fact, as a retail terminal enterprise, we know very well that we must keep up with online business, but we always delay it again and again. Because learning new business operations is troublesome, time-consuming, and labor-intensive, don’t take action unless absolutely necessary. There are many forward-looking things that must be done in advance so as not to be passive.
For many retail companies in the industry, the hardest part is to bring out the retail team. A good employee needs at least Over the past three years, they have been willing to train their employees, and their employees are willing to work together when encountering difficulties, and get through the most difficult times together. Bosses don’t need to have stores. Employees are their wealth, so they will quickly switch from offline to online to protect their customers.
Think calmly and develop new resources
A clothing network company in Shanghai
The person in charge of the company said that when encountering such a black swan event, he was so anxious that he could not stay at home for a day, but he could only stay at home.
He judged that it would last until June at least. In short, for him, the industry would not have any opportunities in the first half of the year. However, the confidence is still there! He said that just like Sun Wukong, if he is satisfied with being the king of Huaguo Mountain, he can be very happy, but he is willing to endure all the hardships and go through ninety-nine and eighty-one difficulties to reach the West. Because of this perseverance and moving forward, he has transcended.
This period of time is a stage for everyone to take a good look at themselves, forcing everyone to calm down and see what kind of person they are and what they can do. And what kind of person can you become and what kind of things can you do. Especially as the person in charge of a company, your own mental state will have a profound impact on the team. How can you not be anxious and worried? However, I believe that the days will get better. I believe that the epidemic has passed and the industry is full of spring. Even if we have to face difficulties now, we must believe that it will get better and better.
Now, resources other than the company are gradually being revitalized and reintegrated to adapt to new market needs.
Many corporate resources may not be available during the epidemic, but leaders’ own resources are greater Many of the resources have not been well developed. This epidemic is the best time to look inside ourselves. It is precisely because of looking inside ourselves that we can revitalize and develop our personal resources.
Integrate more outstanding talents into new teams to achieve better industry segmentation and industry chain layout.
When the mind is strong, the mountain is like a small stone;
When the mind and body are exhausted, A small stone is also a big mountain.
Operators must be prepared to endure hardships
These calls The interview touched the author very much. Every entrepreneur has an inspiring entrepreneurial history.
Under the epidemic, a cool head is the key to every boss’s victory.
Be prepared for the worst and make the best arrangements, and it will be easy to calm down.
One side is “on the road”, the high spirits of the past;
The other side is “hometown”, do you want to stop?
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Under the epidemic, we are most afraid of making too many predictions and reading too many comments. These will interfere with ourselves and waste time in making decisions.
When others are struggling, if you have made a plan and set sail, you will definitely win.
All of this tests all entrepreneurs: how to survive despite a broken arm, how to retain outstanding talents, and how to be calmer Think about making the right decisions and explore new opportunities in the industry.
No matter what the direction of operators is in 2020, they need to be prepared to endure hardships. </p
