A bankrupt mask company
Sold 54,000 masks in three days
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This is more than it has sold in the past 4 years
The fate of many people changed in 2020 , Wanfang is the most inconspicuous of all those who go upstream.
On the last day of 2019, she decided to shut down her “Xiaowei” mask company.
When the dissolution was officially announced on January 16, Wan Fang said goodbye to her colleagues. She alone was in debt of 2.1 million yuan and paid everyone a salary for the New Year.
She worked hard in Beijing for 4 years. The company suffered a loss of 7.53 million and eventually broke up.
At this time, there were nearly 170,000 masks piled up in the warehouse, which could not be sold. This was the darkest moment in her life.
Never in my wildest dreams would I have imagined that these masks would be snapped up like crazy four days later.
On that day, the epidemic broke out in Wuhan, and Zhong Nanshan announced that the virus would be “human-to-human”.
The Jingdong online store she ran had thousands of orders in one day. Many people placed orders for one hundred copies, which knocked her unconscious.
But the employees have been disbanded, there is no customer service, no one is packing, and she doesn’t even know how to automatically take orders.
These masks are different from ordinary medical disposable masks. They are made of special materials and can be used repeatedly. They are also expensive.
Complaints, insults, and various false reports also came, causing Wanfang to collapse several times.
For Wan Fang, this is the most magical moment she has ever experienced after 4 years of starting a business.
01
A company that didn’t survive New Year’s Eve
Wan Fang, a native of Hunan, began to migrate to Beijing at the age of 33 and works in the medical industry.
Four years ago, she felt that her mask business would be sustainable.
Because what she sells is not an ordinary mask. It is a high-tech mask jointly developed by her and the Yinglan Laboratory of Beijing University of Chemical Technology. It can be washed many times and is priced from tens to hundreds. between.
As a mother of three children, her original intention is very simple, that is, she needs a mask to prevent smog and viruses. It is best to wear it without being too stuffy, and it can be used multiple times. .
She originally thought that investing hundreds of thousands would be enough. As a result, more than 5 million yuan was lost, and there was not even a splash in the market.
Hazy days are coming, and the unit price of their masks cannot be lowered. When almost everyone sees them for the first time, they will ask: Why is this mask so expensive?
In fact, this mask took 10 years to develop before production. It is made of practical special materials and can prevent both smog and bacteria.
Because mass production is impossible, the cost per piece is also high.
As the haze dissipated, the mask industry collectively fell into silence.
In 2017, the China Textile Business Association reported that the annual demand for civilian masks was around 200 million. There are nearly a thousand mask companies across the country, and competition is fierce. One mask can earn less than 5%.
The masks produced by Wanfang suffered even greater losses. By the end of 2018, the company basically had no money in its accounts.
She no longer considers costs and monetization. At the same time, she has exhausted all channels such as Douyin, Pinduoduo, and JD.com. Ways to promote.
But in 4 years, the company has not made a penny in profit.
On the last day of 2019, Wan Fang made up his mind to close the company. She must handle everything before the Spring Festival so that everyone can find a job after the Spring Festival.
By the day the company closed on January 16 this year, in addition to wages, everyone received additional compensation. Only Wanfang owed the investment boss 2.1 million.
People in the office left one by one, and everyone was saying goodbye to their boss Wan Fang.
Someone said: “Mr. Fang, if you need anything, we will come back anytime.”
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Some people also said: “Mr. Fang, I will help you sell the remaining goods without any salary.”
But more people offered “the truth”: “Mr. Fang, stop doing the mask business, this is a bottomless pit.”
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On that day, Wan Fang sold half of the company’s commercial vehicle and gave half to the company’s Director Li, who drove it directly back to his hometown.
Everyone has left, and Wanfang’s last thing is to get rid of the 170,000 sets of masks in stock.
She comes from a sales background and is not afraid of running into obstacles. “I want to do the marketing myself, and I will take whatever I can sell. ”
Taking a graduate student from the laboratory, she ran to Union Medical College Hospital and begged the leaders to put the masks in the hospital store. Sold at the concession stand.
The leader said: “It will take three or four months before you can apply for the qualification to settle in.”
She murmured in her heart that the 170,000 masks in the library would not last so long.
Just when she was worried about the whereabouts of the mask, an epidemic was about to break out, and her fate and that of many people began to change rapidly.”Compared to this, these things are worthless in my hands.”
The Minister of Materials made a start, Next, several of their subordinate agencies came.
The entire ministry and unit took away more than 70,000 masks. They all owe money first. “I don’t care, I’m not in a hurry, I’ve already paid.”
For Wanfang, she was very happy to receive a payment of 2 million yuan. In the second half of the year, she plans to use the money to start working again.
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Regardless of the future
They will continue to work
Nowadays, the employees of Xiaowei Company are worried about the Spring Festival holiday. They worked overtime, their vacations have been extended, and they all went home to rest.
Like most people, they are waiting for the resumption of work in 2020, and they survived.
Here they are. In two days, Wanfang spent 160,000 to buy a piece of equipment, which was something that Xiaowei Company had longed for but was reluctant to buy.
Last week, Beijing became sunny.
Xiaowei Company has been notified that their nano masks have attracted attention. If the submitted materials are passed, they will be fully supported by the capital injection unit.
Wan Fanghe Experiment The office team still wants to continue working, put into production, and transform their company building into a mask factory that integrates production and research and development.
They want to make a mask that belongs to China. Really high-end medical masks, I believe they will realize this ideal in the near future.
Through the raging of this new type of pneumonia, many of us have begun to realize the necessity of daily protection .
The country is also paying more and more attention to the mask industry. A reusable mask like this is more convenient and more environmentally friendly. </p
