The sudden outbreak of the COVID-19 epidemic was like a cold wind, which had a serious impact on the normal production and operation of enterprises. Some small and medium-sized enterprises with low risk resistance were once faced with the crisis of bankruptcy. However, there are always two sides to every coin. In the fight against the epidemic, the huge demand for masks, protective clothing and various medical protective supplies has driven the development of such products and upstream and downstream production line companies, allowing some companies to come back to life and even brought many companies back to life for a time. Powerful companies invest in production across industries and become part of the “mask army”.
Advancing with the times, rapid response is an essential quality for strong enterprises. As an intermediate link in the textile and garment industry chain, cotton textile enterprises are constantly thinking about improving the anti-epidemic while ensuring the safe resumption of production. While taking risks, how to seize the opportunity and take advantage of the trend? Enterprises are well aware that only by exploring a new positioning and new direction for their own development and arranging production lines as early as possible can they better lead their peers and achieve overtaking in corners after the epidemic.
Invest in Chaoyang industry to open up market space
Despite the current epidemic, the investment pace of powerful companies has not slowed down. As a leading cotton textile company, Henan Xinye Textile Co., Ltd. (hereinafter referred to as “Xinye Textile”) has focused on both fighting the epidemic and resuming work, and has now resumed normal production. Recently, Xinye Textile, which has made big moves, seems to have strengthened its development direction in 2020, and it has also attracted great attention from industry insiders.
On March 3, Xinye Textile announced that the company will invest 120 million yuan in the construction of a high-end spunmelt composite nonwovens project in the Xinye County Textile Industry Cluster. The project requires a total factory area of 7,200 square meters. , using the existing spare factory buildings of the company for construction, with a construction period of 6 months. After the project is completed, it is expected to produce 25,000 tons of high-grade spunmelt composite nonwovens annually, with an average annual sales revenue of 425 million yuan and a total profit of 31.9 million yuan.
Xinye Textile stated that the above-mentioned projects are to invest in the construction of two high-end spunmelt composite nonwovens production lines, using today’s internationally advanced spunmelt composite nonwovens technology to develop and produce health, medical, industrial protection, environmental Protection products. Spunmelt composite nonwovens are the most promising high-tech products in the textile industry. Fine-denier spinning, high yield and low consumption, and multi-functional composite technology are the development trends of international spunmelt nonwovens technology, and they have strong vitality and competition. force.
As soon as the announcement came out, the news that Xinye Textile invested 120 million yuan to build a spunmelt nonwovens project shocked the circle of friends in the industry. Some people supported it and praised it, while others were skeptical.
Xinye Textile Securities Affairs Representative Yao Xiaoying said that the company has been looking for industrial transformation and upgrading projects recently. After multiple demonstrations by the expert team, it is believed that the project is a high-tech sunrise industry in the textile industry, with a wide range of uses and broad prospects. After the completion of the project, the company’s overall equipment level can be improved, the company’s product structure can be improved, the proportion of high-end products can be expanded, the company’s market competitiveness can be further enhanced, transformation and upgrading can be achieved, and a larger market space can be opened up.
However, many skeptics say that project investment and production will take half a year. If the epidemic passes and medical supplies such as masks and protective clothing are no longer in short supply, what will be the market demand for nonwovens?
In this regard, Yao Xiaoying said that nonwovens have a wide range of uses and can be used to produce masks, surgical gowns, diapers, work clothes, high-efficiency filtration of gases and liquids, industrial rags, etc. As a new type of high-tech basic material, the current global demand for nonwoven materials has maintained a sustained and rapid growth momentum. It has become a trend for high-grade nonwoven materials to replace traditional materials, which has led to a substantial increase in demand for high-quality nonwoven materials. Overall, the market capacity of spunmelt composite nonwovens is huge and there is broad room for development. There is no need to worry about its market demand after the epidemic. At the same time, the company has always been engaged in the textile industry and has great competitive advantages in technology, sales, talents, etc.
With the continuous improvement of people’s living standards and the aging of the world’s population, the market has increasingly higher requirements for the performance of nonwoven fabrics. SMMS nonwovens are mainly used to produce high-end medical and health materials, such as disposable masks, protective clothing, surgical gowns, surgical drapes, sanitary napkins, diapers and other products. Surveys show that in 2010, the market application rate of disposable medical nonwovens in the North American market was 87% (of which the market application rate of disposable surgical drapes has reached 90%~95%, and the market application rate of disposable surgical gowns has reached 80%), and Our country is only 6%, and the market development potential is huge. The person in charge of the China Textile Business Association said that in the future, the market demand for meltblown fabrics will further increase. At present, meltblown cloth has risen from the usual 20,000 yuan/ton to more than 300,000 yuan/ton. The industry predicts that it may rise in the future, and a very strong seller’s market has formed.
According to the National Development and Reform Commission, the current national mask production capacity utilization rate has reached 110%. As of February 29, the national mask production capacity has reached 110 million pieces, and the daily output has reached 116 million pieces. At present, 30 provinces, autonomous regions and municipalities except Tibet have successively launched new mask production lines, and at the same time, new mask production lines are about to be put into production. Experts believe that masks are necessary to prevent new coronavirus infection, especially for front-line medical staff, N95 masks are indispensable protective products. As a special filter material for N95 masks, the demand for melt-blown filter material will continue to increase, but it should also be noted that the demand for the entire mask upstream material industry chain…If the situation continues to improve, the melt-blown filter material segment may face production capacity bottlenecks. It is expected that after the epidemic, the government and the public will further promote public environmental and personal hygiene protection awareness, and the demand for protective products will maintain a rapid growth in the future.
Innovate and develop products to seize market opportunities
To seize market opportunities, we must focus on future market demand In terms of direction, textile companies must discover their needs earlier than consumers, so that they can seize the opportunity and take advantage of the trend.
This epidemic has completely subverted people’s views on health to a great extent, and is bound to make more consumers enhance their awareness of health and protection. It can be expected that after the epidemic, health and wellness will become more of a theme in people’s lives, and consumers will pay more attention to healthy products and lifestyles, which will bring more demand for healthy and functional clothing products and peripheral protective products.
Weiqiao Textile has a strong say in innovative research and development of products. At the beginning of the epidemic, the Weiqiao Textile R&D Center Laboratory actively carried out standard research, performance analysis and testing of various types of protective equipment, and fully supported the conversion of production units. The R&D Center Laboratory immediately contacted the General Engineering Office of the China Academy of Textile Sciences and other units to understand and communicate the product standards and testing standards for protective masks, protective clothing, isolation gown-related products and fabrics. In addition, the Weiqiao Textile R&D Center Laboratory communicated with Binzhou Fiber Inspection Institute and Shandong Fiber Inspection Institute on the testing details of masks and other protective equipment, cooperated with production units to implement testing standards, and used existing testing conditions to conduct performance testing of some products and fabrics Indicator testing.
According to reports, Shandong Xiangshang Clothing Culture Co., Ltd., a subsidiary of Weiqiao Entrepreneurship Group, has developed a new disposable mask that meets relevant national standards after repeated adjustments and experiments. The mask is made of SMS polypropylene non-woven raw material, pure cotton stretch knitted fabric for the ear ropes, the face body is made of three layers of non-woven fabric, and the middle layer is made of melt-blown fabric to effectively block bacteria and harmful substances. The finished mask has been sterilized by medical purple light. It is safe and tight to wear and has strong protective performance. Currently, the disposable mask production line has a daily production capacity of 50,000 pieces.
Since the epidemic, antibacterial protective fabrics have been snapped up by major medical manufacturers. Antibacterial and antiviral textiles may become a necessity in people’s lives. To this end, Weiqiao Special Wide Printing and Dyeing Co., Ltd. has developed a number of functional innovative products based on market trends and needs.
During the production process, Weiqiao special wide-width printing and dyeing strictly controls the temperature and humidity conditions, and gives the fabrics good antibacterial and anti-virus effects. Fabrics treated with antibacterial and antivirus can completely kill Staphylococcus aureus, Escherichia coli, Streptococcus, Pseudomonas aeruginosa and other bacteria, fungi and molds; the antibacterial and sterilizing effect can still reach 90% after 20 times of washing. Above, the antibacterial effect is still very good after 50 times of washing.
In addition, the graphene solution-colored fabric jointly developed by Weiqiao Special Wide Printing and Dyeing and Shandong Shengquan New Materials has good antibacterial, anti-mite and far-infrared effects, and is effective against Staphylococcus aureus, Escherichia coli, white The inhibition rate of Candida is 99%, the repellent rate of mites is 83.7%, and the fabric has good comfort.
“During the epidemic and for a long time to come, downstream customers will actively look for antibacterial functional yarns.” said the product manager of Linyi Hengfeng Textile Technology Co., Ltd. According to reports, Linyi Hengfeng Textile Technology Co., Ltd., which has been mainly producing differentiated yarns, has further strengthened the development and research of antibacterial and antibacterial yarns. The company’s latest antibacterial and antibacterial yarns are made of silver ions and bamboo. Fiber blend. Silver ion fiber is a permanent functional fiber with the advantages of high antibacterial rate, long-lasting antibacterial effect, and harmless to the human body. Bamboo fiber has natural antibacterial and deodorizing effects, excellent hygroscopicity and softness and skin-friendly properties. The combination of the two fibers provides better health, safety and taking performance.
Experts believe that industry competition is becoming increasingly fierce. For cotton textile companies, while producing and selling existing products, they should work harder to explore new market demand points and promote corresponding R&D and production. Cotton textile companies can actively innovate in terms of product functionality and comfort, increase research and development efforts, and produce new structural yarn and cloth products that the market demands. Mixed yarn and cloth products with different components will have greater market space. </p
