At present, the domestic epidemic is gradually being controlled, and the resumption of work in professional markets is further advanced, but it will still take time for the domestic demand market to fully regain its vitality. According to the survey data of 101 key textile and apparel professional markets across the country by the China Textile Federation Circulation Branch on March 10, the opening rate of the single market has reached 86.1%, an increase of 1.9 percentage points from the previous week’s survey; the number of shops that have opened is 72,000, accounting for 50.8% of the total number of shops in the market under normal circumstances, an increase of 6.5 percentage points from a week ago, and more than half of the shops have resumed business. So, as the textile and apparel professional market resumes work, what is the current situation of small, medium and micro enterprises?
Yunnan Luosiwan International Trade City: Some companies have disappeared, while others are trying to survive
“In just the past few days, 8 companies will never ask me for help again.” Workers.” Tang Yanping, head of Yonghe Labor Service Company in Kunming, Yunnan, said that along with her helplessness, some small, medium and micro enterprises have disappeared due to the COVID-19 epidemic. Tang Yanping’s company provides labor dispatch services to hundreds of small, medium and micro enterprises across China. Judging from her recent contacts with cooperative enterprises, some small, medium and micro enterprises are having difficulty operating after resuming work and production. “There is great pressure on hard expenditures. In addition to labor costs, There are also expenses such as rent, water and electricity, and working capital is tight.” “Spring is the peak season for wholesale business in previous years, but this year it has been delayed due to the epidemic.” Zhang Zhen and his wife have been engaged in the wholesale business of knives and toys in Luosiwan International Trade City for 6 years. In 2019, a total of 8 people were employed as store clerks, warehouse managers, and distributors. After the shops opened, the couple stayed in the two shops and resigned six employees. The Luosiwan International Trade City where they are located is the largest comprehensive commodity wholesale trading market in southwest China. Last year, the trade city had nearly 30,000 corporate merchants, about 150,000 employees, and an average daily flow of 200,000 people. Today, the overall resumption rate of merchants is close to 80%, but the huge market is still empty. Data show that the private economy, dominated by small, medium and micro enterprises, now contributes 60% of the GDP of the Chinese economy, 70% of technological innovation achievements, and 80% of urban employment. The stability of small, medium and micro enterprises is related to the stability of the economy, employment and society. Zhang Zhen said that what is gratifying is that the country has recently introduced policies and measures including finance and taxation to support small, medium and micro enterprises to tide over difficulties. “The government is also increasing investment in infrastructure construction to bring the economy back on track.” In the New Luosi Bay International Trade City, most corporate merchants have online stores. In the past few years, the physical wholesale business was good, and due to fierce competition from e-commerce, merchants were unwilling to spend too much time and money on operating online stores. Now in the Trade City, reporters have seen that many merchants have tried to sell goods on the live broadcast platform.
Keqiao Textile City, Shaoxing City, Zhejiang Province: passenger traffic dropped by 90%, and more than 60% of corporate orders were canceled
China Textile City, located in Keqiao District, Shaoxing City, Zhejiang Province, is The largest textile distribution center in the country. Although the market has been reopened for more than half a month, due to the epidemic, the number of customers coming to purchase has dropped by nearly 90% compared with the same period last year. During the epidemic, the business hours of China Textile City have recently been adjusted to 10 am to 4 pm. Although more than 80% of business households have opened their doors to welcome customers, compared with the previous daily flow of 100,000 people, this number was only 10,000 after 10 days of operation. If customers don’t come to your door, there will be no new orders. According to a local survey report on the textile industry, 78.4% of companies said that market orders have decreased; 64.8% of companies reported that existing orders have been canceled by customers. Fei Lianmei, a business owner of China Textile City, has opened a store in the market for 20 years, and 60% of the customers she has accumulated over the years are from Wuhan. The annual rent for a store alone costs more than 1 million yuan. However, facing the market situation these days, Fei Lianmei said that she has given up on the spring and summer business. Shaoxing Yongsheng Industry and Trade Co., Ltd., a leading local textile company that has also been in business for more than 20 years, has eight negotiation tables in an exhibition hall filled with new products. In previous years, customers who came to the door had to queue up to use tables and chairs, but this year, these tables and chairs have become “on the bench”. Fu Guoqing, chairman of the company, said frankly that the current number of reorders has been reduced by almost half compared to last year, which has a great impact on the company. However, it is worth noting that although there are fewer orders, the design department of Yongsheng Industry and Trade is busier than usual. Designers who were supposed to start designing this year’s autumn and winter styles are now busy designing the 2021 spring and summer styles. Within a few days of resuming work, Fu Guoqing’s desk was filled with new patterns from the design department. It turned out that because downstream clothing sales were sluggish, orders that could have been fine-tuned based on customer feedback were gone. In order to cope with new demands that may arise at any time, Fu Guoqing was determined to design the ideas reserved for 2021 in advance. The design cost of a sample is more than 5,000 yuan, and the research and development expenses suddenly increased by more than 500,000 yuan. Based on this extrapolation, the company’s design fees for the whole year are expected to double compared with last year. “During the epidemic, companies need to open up more ideas. When others are unwilling to do it, we pay more. Adversity is a danger, but it is also an opportunity.”
Fu Guoqing said. Opportunity only favors those who are prepared. At present, the resumption rate of China Textile City and the resumption rate of textile printing and dyeing enterprises are close to 90%, and Keqiao has also issued 21 implementation opinions on stabilizing the economy and stabilizing development, as well as 5 implementation details to support the resumption of work and production of enterprises, further Inspire the confidence of enterprises and operators. Sun Yan, executive deputy director of Keqiao District, said: “Confidence is really more valuable than gold now, and the government wants to make enterprises feel that it is real.”The current level of support. We will help companies boost their confidence and tide over difficulties together. “Industry experts pointed out that at present, the popularity is not strong, there are insufficient orders, and the production capacity of supporting companies cannot keep up. All major markets are facing considerable pressure. Faced with the severe situation, companies must take the initiative to find opportunities in the crisis. “Production capacity cannot keep up for the time being. First, creative design must be planned first; orders in the first quarter are affected, and customer needs in the second half of the year must be met first. Enterprises must deal with today’s temporary difficulties by arranging tomorrow’s market. Only by taking one step ahead can we move forward steadily. ”
Guangzhou Textile Trading Park: The resumption rate on the first day was about 40%, and orders dropped by about 30%
On March 9, Guangzhou Textile Trading Park resumed trading. The first day of resumption On the same day, reporters learned from Yang Zhixiong, general manager of Guangzhou United Trading Park Operations and Investment Co., Ltd., the management company, that the situation on the first day of resumption was better than expected. “According to statistics, the number of people who have returned to work today is about 4,000 to 5,000, and the resumption rate has reached 40% to 50%. “He predicts that the resumption rate will reach 80% by the end of March. Yang Zhixiong introduced that the Guangzhou Textile Trading Park is no longer a traditional fabric trading park. More, the core of the trading park is “fashion, R&D and design.” Therefore, the park There will not be a lot of people trading on-site. This is one of the reasons why Guangzhou Textile Trading Park can take the lead in resuming the market in the Zhongda Textile Business District. Creating a fashion landmark in Guangzhou is the development direction of Guangzhou Textile Trading Park. “At present, the park has The renovation of two-thirds of the area has been completed, and designers, pattern makers, fashion institutions, and clothing field service institutions have been introduced. Yang Zhixiong said that the park will invest more funds this year to upgrade existing buildings and introduce more business formats and services. A person in charge of a merchant surnamed Chen told Nandu reporters that the epidemic has affected offline and online businesses. Offline operations cannot be opened, and online customers cannot deliver goods after placing orders. Compared with the same period in previous years, order volume has dropped by about 30% to 40%. “The inability of the factory to produce has led to a delay in the pace of operation. “During the epidemic, he also prepared sufficient prevention and control materials and will disinfect the store 3 to 5 times a day. “If the passenger flow is large, the number of disinfections will be increased. ”
Guangzhou Zhongda Textile City: Passenger flow has dropped sharply, and recruitment difficulties have intensified.
After Guangzhou Textile Trading Park took the lead in reopening, other markets in the Zhongda Textile Business District have also resumed trading. . Guangzhou Zhongda Textile Market, which used to open around the tenth day of the first lunar month, finally opened its doors to welcome customers on March 10. There is a saying in the clothing industry, “National fabrics look to Guangdong, and Guangdong fabrics look to Zhongda.” “As the largest textile and clothing distribution center in China, Zhongda Textile Business District has 59 professional shopping malls with more than 23,000 merchants and more than 150,000 migrant workers. It mainly deals in various fabrics, accessories, home decoration products, etc., with more than 10 categories Thousands of kinds. Pan Ru, a shop owner in Jiuzhou Textile City, told reporters that the entire business district has resumed work in batches, and a number of shopping malls will start construction on March 11. According to her observation, the opening rate of several shopping malls that have already opened has reached 90 %, but the daily business hours have been reduced, and the overall passenger flow has been reduced by half compared with before. In the month of delayed resumption of work, Pan Ru lost nearly 150,000 yuan. “The customers we face are mainly clothing companies, Taobao store owners, etc. who come to pick People who buy fabrics must be exposed to fabrics on the spot before they can choose. Since the store cannot be opened, it means that it cannot accept orders normally. “Pan Ru said that in the face of old customers, they will take orders online, but they still cannot save much performance. “The proportion of these customers is not large. We need to contact new customers. “Lin Tao also behaved passively. His store is on the second floor of Guangzhou International Textile City. Due to the large amount of business, he hired 6 employees a year ago, but now only two people are working again, and they are all locals from Guangdong. At the moment, Lin Tao still has We have to worry about how to recruit workers. “There are 150,000 migrant workers in the Zhongda Textile Business District, one-third of whom are from Hubei. Most of them are from Jingzhou, Xiantao and other places, and they cannot come back now because of the epidemic. “In fact, every time after the Spring Festival in the past, the Zhongda Light Textile Market would face recruitment difficulties. Lin Tao revealed that due to the impact of the epidemic this year, the recruitment difficulties will be exacerbated because Hubei workers cannot return to Guangzhou. “Now there is not much passenger flow, and we can barely cover it. Come on, the (customer flow) is slowly coming up, and everyone needs to hire people in each store, and everyone will increase the salary by 20-30% to recruit talents. “At present, many stores in Guangzhou International Textile City are ready to post recruitment advertisements in advance to prepare for the battle. From the many small, medium and micro enterprises in the above-mentioned textile professional market, we can see that the family background is weak and the transformation Difficulties, lack of confidence, financial pressure, sharp decline in customer base, difficulty in recruiting… Under the new coronavirus epidemic, small, medium and micro enterprises are facing many difficulties to survive, but they are working hard to resume work, alleviate difficulties, and strive to “survive” in self-rescue and other-rescue. “, waiting for “spring”.<br
