In the past week (3.9-3.15), Mr. Inman talked about the life and death of the company; Uniqlo spoke out for the first time after the epidemic; Shandong Ruyi’s unsatisfactory marriage to Bally…
01
A large number of sports events have been postponed or canceled and sports brands have been hurt
However, as the epidemic continues Escalating, the schedule of sports events has been disrupted like never before. The NBA officially decided to suspend all remaining games of the 2019-20 season on March 12. The league has entered a shutdown. The box office loss alone will reach 500 million U.S. dollars, and the NBA league’s television broadcast agreement will also be hit. The NBA officially stated that the season will be suspended for at least 30 days. The finals may be postponed to July or even later. Canceling the season is also a possibility, but it’s too early to say.
02
Yinman Laofang talks about the life and death of enterprises: Only those who can best adapt to changes can survive
Yinman recruits 10,000 “Yinman promoters” to support all people to start their own businesses and become Yinman small shop owners. Develop internal policies and mechanisms for all-employee shopping guides, mobilize all employees to serve as shopping guides, set goals, and distribute bonuses to guide all employees internally and promote externally. Imagine that there are currently 600 stores * an average of 6 clerks = about 3,000 people. If the 3,000 people are enlarged by 10 times or even 100 times, the corporate capabilities will be split into social forces, and one possibility will be turned into N possibilities.
03
2020, “no” spring clothes
March is the “first battle” of the year in the clothing market. It needs to take into account the sale of winter clothes, the launch of spring clothes, as well as the selection, ordering and production of summer clothes. This battle is related to the operation of a store for more than half a year. As usual, this is Zhou Xiaowen’s busiest month. In previous years, he has been looking at summer clothes and looking for styles in Guangzhou’s clothing market. “The weather in Guangzhou is hot, so summer clothes come out early.” Zhou Xiaowen likes to focus his whole-year business on summer clothes. The shipment is fast, the cost is low, and the financial pressure will be less.
04
When the epidemic hits the heart of the luxury map
When the epidemic hits the heart of the luxury goods industry, it is also an opportunity for the luxury goods industry to review itself. A survey report by Consumer Search Group and Ruder Finn Asia at the end of last year found that Chinese consumers’ desire to buy luxury goods is decreasing. About 10% of wealthy consumers plan to reduce their purchases of luxury goods in 2020, compared with the previous year. In 2017, the proportion was 6%, and this was even before the outbreak. According to JingDaily, a recent survey by market research firm Kantar showed that 21% of respondents said they would continue to reduce or cancel their consumption of luxury goods after the outbreak.
05
Seima Apparel’s net profit fell by 8.72% in 2019. What is the future?
In 2019, the company achieved operating income of 19.359 billion yuan, a year-on-year increase of 23.15%; net profit was 1.546 billion yuan, a year-on-year decrease of 8.72%.
Based on the analysis and research reports of many securities firms, Semir’s revenue growth was mainly due to the consolidation of performance brought about by the acquisition of French high-end children’s clothing brand Kidiliz during the period and the original main business agreement. 10% growth; however, the decline in net profit was also caused by the Kidiliz brand. During the period, the number of stores decreased, expenses remained high, and losses exceeded expectations, with losses expected to reach 300 million yuan.
06
Uniqlo spoke out for the first time after the epidemic, bringing these new thoughts
Uniqlo has always explored new product opportunities through continued good interaction between the brand and consumers, thereby opening up a broader space for the clothing business. Realizing that the public has a stronger sense of recognition of the quality of life, UNIQLO will next invite consumers to share their life insights through self-media platforms such as Weibo, WeChat, and Douyin, and launch a brand and consumer interaction between lifestyles. communication.
07
Adidas’ revenue in China may drop by 1 billion euros in the first quarter
For the whole year of 2019, the group’s sales increased by 7.8% to 23.64 billion euros, a record high, with a gross profit margin of 52%, and net profit rose by 12.2% to 1.977 billion euros. By brand, adidas’ revenue last year increased by 8.3% to 21.505 billion euros, while Reebok’s revenue increased by 3.6% to 1.748 billion.
08
Can the policy be “relaxed” to save the national brand Metersbonwe
The “refinancing” policy has been relaxed for more than half a month, and market activity has surged. According to statistics from Choice, in the 16 trading days ending on March 9 after the implementation of the New Deal, a total of 146 listed companies issued, modified or terminated private placement plans, and the total amount of funds raised by the projects has reached 210 billion yuan.
09
Offline passenger flow plummets, Peacebird’s global marketing efforts “winter”
“Global marketing and increasing the development of online business are not a helpless move of Peacebird, but a consistent strategy. It is just that during the special period of the new coronavirus epidemic, it is accelerating the development of this business. Development speed.” Chen Hongchao, general manager of Peacebird, told reporters.
10
Funds are tight, and Shandong Ruyi is unhappy in marrying Bally
The US$600 million that Chinese apparel group Shandong Ruyi Holding Group (hereinafter referred to as “Shandong Ruyi”) promised to deliver to Swiss luxury brand Bally has not been received within two years. This news caused an uproar in the capital market and the fashion industry. Some analysts said that after successively acquiring multiple international brands, Shandong Ruyi may have cash flow problems. Shandong Ruyi’s several acquisitions are considered successful cases in terms of combining capital and industry, but they are not in line with its overall strategic positioning.
11
Guirenniao sued 8 original dealers to recover 240 million arrears
Recently, the company received 8 “Notices of Case Acceptance” issued by the Quanzhou Intermediate People’s Court. The court officially accepted the lawsuits filed by our company with Chongqing Guiyao Sporting Goods Co., Ltd., Guangzhou Tianmin Sporting Goods Co., Ltd., Changshu Yuansheng Sporting Goods Trading Co., Ltd., Shanghai Hongyuan Sporting Goods Co., Ltd., and Lanzhou Hongtaisheng Sporting Goods Co., Ltd. , Nanjing Haiwangsheng Sporting Goods Co., Ltd., Hangzhou Tianqun Sporting Goods Co., Ltd., and Guangzhou Tianyu Sporting Goods Co., Ltd., a total of 8 original Guirenniao brand distributors, the company is the plaintiff in the case, and the 8 original Guirenniao brand distributors The dealer is the defendant. </p
