At present, the domestic epidemic is gradually being controlled, and the resumption of work in professional markets is further advanced, but it will still take some time for the domestic demand market to fully regain its vitality. According to the survey data of 101 key textile and apparel professional markets across the country by the China Textile Federation Circulation Branch on March 10, the opening rate of the single market has reached 86.1%, an increase of 1.9 percentage points from the previous week’s survey; the number of shops that have opened is 72,000, accounting for 50.8% of the total number of shops in the market under normal circumstances, an increase of 6.5 percentage points from a week ago, and more than half of the shops have resumed business. So, as the textile and apparel professional market resumes work, what is the current situation of small, medium and micro enterprises?
1. Keqiao Textile City, Shaoxing City, Zhejiang Province: passenger traffic dropped by 90%, and more than 60% of corporate orders were canceled
China Textile City is located in Keqiao District, Shaoxing City, Zhejiang Province. It is the largest textile distribution center in the country. Although the market has been reopened for more than half a month, due to the epidemic, the number of customers coming to purchase has dropped by nearly 90% compared with the same period last year.
During the epidemic, the business hours of China Textile City have recently been adjusted to 10 am to 4 pm. Although more than 80% of business households have opened their doors to welcome customers, compared with the previous daily flow of 100,000 people, this number was only 10,000 after 10 days of operation.
If customers don’t come to your door, there will be no new orders. According to a local survey report on the textile industry, 78.4% of companies said that market orders have decreased; 64.8% of companies reported that existing orders have been canceled by customers. Fei Lianmei, a business owner of China Textile City, has opened a store in the market for 20 years, and 60% of the customers she has accumulated over the years are from Wuhan. The annual rent for a store alone costs more than 1 million yuan. However, facing the market situation these days, Fei Lianmei said that she has given up on the spring and summer business.
Shaoxing Yongsheng Industry and Trade Co., Ltd., a leading local textile company that has also been operating for more than 20 years, has set up 8 negotiation tables in an exhibition hall filled with new products. In previous years, customers who came to the door had to queue up to use tables and chairs, but this year, these tables and chairs have become “on the bench”. Fu Guoqing, chairman of the company, said frankly that the current number of reorders has been reduced by almost half compared to last year, which has a great impact on the company.
However, it is worth noting that although there are fewer orders, the design department of Yongsheng Industry and Trade is busier than usual. Designers who were supposed to start designing this year’s autumn and winter styles are now busy designing the 2021 spring and summer styles. Within a few days of resuming work, Fu Guoqing’s desk was filled with new patterns from the design department. It turned out that because downstream clothing sales were sluggish, orders that could have been fine-tuned based on customer feedback were gone. In order to cope with new demands that may arise at any time, Fu Guoqing was determined to design the ideas reserved for 2021 in advance. The design cost of a sample is more than 5,000 yuan, and the research and development expenses suddenly increased by more than 500,000 yuan. Based on this extrapolation, the company’s design fees for the whole year are expected to double compared with last year. “During the epidemic, companies need to open up more ideas. When others are unwilling to do it, we pay more. Adversity is a danger, but it is also an opportunity.” Fu Guoqing said.
Opportunities only favor those who are prepared. At present, the resumption rate of China Textile City and the resumption rate of textile printing and dyeing enterprises are close to 90%, and Keqiao has also issued 21 implementation opinions on stabilizing the economy and stabilizing development, as well as 5 implementation details to support the resumption of work and production of enterprises, further Inspire the confidence of enterprises and operators. Sun Yan, executive deputy director of Keqiao District, said: “Confidence is really more valuable than gold now, and the government should let companies feel real support. We will help companies boost their confidence and tide over the difficulties together.”
Industry experts It is pointed out that at present, the popularity is not strong, there are insufficient orders, and the production capacity of supporting enterprises cannot keep up, and all major markets are facing considerable pressure. Facing the severe situation, enterprises must take the initiative to find opportunities in the crisis. “Production capacity cannot keep up for a while, so creative design must be planned first; orders in the first quarter are affected, and customer needs in the second half of the year must be met first. Enterprises must deal with today’s temporary difficulties by arranging tomorrow’s market. Be one step ahead. Only by doing so can we move forward steadily.”
2. Guangzhou Light Textile Trading Park: The resumption rate on the first day was about 40%, and orders dropped by about 30%
On March 9, Guangzhou Light Textile Trading Park The textile trading park resumes trading. On the first day of resumption, the reporter learned from Yang Zhixiong, general manager of Guangzhou United Trading Park Operation and Investment Co., Ltd., the manager, that the situation on the first day of resumption was better than expected. “According to statistics, the number of people returning to work today is about 4,000 to 5,000, and the resumption rate reaches 40% to 50%.” He predicted that the resumption rate will reach 80% by the end of March. Yang Zhixiong introduced that the Guangzhou Textile Trading Park is no longer a traditional fabric trading park. More, the core of the trading park is “fashion, R&D and design”. Therefore, the flow of people for on-site transactions in the park will not be very large. This is also one of the reasons why Guangzhou Textile Trading Park was the first to resume trading in the Zhongda Textile Business District. Creating a fashionable landmark in Guangzhou is the development direction of Guangzhou Textile Trading Park. “At present, the park has completed the renovation of two-thirds of the area, and has introduced designers, pattern designers, fashion institutions, and clothing field service agencies.” Yang Zhixiong said that the park will invest more funds to upgrade existing buildings this year. , introducing more business formats and services. A person in charge of a merchant surnamed Chen told Nandu reporters that the epidemic has affected both offline and online business. It is not possible to open offline, but onlineThe product cannot be shipped after the customer places the order. Compared with the same period in previous years, order volume has dropped by approximately 30% to 40%. “The factory’s inability to produce has caused a delay in the pace of business operations.” During the epidemic, he also prepared sufficient prevention and control materials and would disinfect the store 3 to 5 times a day. “If the passenger flow is large, the number of disinfections will be increased.”
3. Guangzhou Zhongda Textile City: Passenger flow has dropped sharply, and recruitment has become more difficult
Guangzhou Textile Trading Park takes the lead in reopening After the market opened, other markets in the Zhongda Textile Business District also resumed trading one after another. Guangzhou Zhongda Textile Market, which used to open around the tenth day of the first lunar month, finally opened its doors on March 10.
There is a saying in the clothing industry, “Look to Guangdong for national fabrics, and look to Zhongda for fabrics in Guangdong.” As the largest textile and clothing distribution center in China, Zhongda Textile Business District has 59 professional malls with more than 23,000 merchants and migrant workers. The number of personnel exceeds 150,000. Mainly engaged in various fabrics, accessories, home decoration products, etc., with more than 100,000 categories.
Pan Ru, a shop owner in Jiuzhou Textile City, told reporters that the entire business district has resumed work in batches, and a batch of shopping malls will start construction on March 11. According to her observation, the opening rate of several shopping malls that have already opened has reached 90%, but their daily business hours have been reduced, and the overall customer flow has been reduced by half compared with before.
Pan Ru lost nearly 150,000 yuan during the month of delayed resumption of work. “The customers we face are mainly clothing companies, Taobao store owners and other people who come to choose fabrics. They must touch the fabrics on the spot before they can choose. Since the store cannot be opened, it means that it cannot accept orders normally.” Pan Ru said, For old customers, they will take orders online, but they still can’t save much performance. “The proportion of these customers is not large. We have to contact new customers.”
Lin Tao also behaved passively. His store is on the second floor of Guangzhou International Textile City. Due to the large amount of business, he hired six employees a year ago, but now only two people are working again, and they are all locals from Guangdong. Now Lin Tao still has to worry about how to recruit workers. “There are 150,000 migrant workers in the Zhongda Textile Business District, one-third of whom are from Hubei. Most of them are from Jingzhou, Xiantao and other places. They cannot come back now because of the epidemic.” .”
In fact, in the past, Zhongda Textile Market would face difficulty in recruiting workers after the Spring Festival. Lin Tao revealed that due to the impact of the epidemic this year, recruitment difficulties have become more severe because Hubei workers are unable to return to Guangzhou. “Currently, the customer flow is not much, but it is barely able to withstand it. (Customer flow) is slowly coming up. We need to employ people in each store, and everyone will increase it by 20- %~30% of the salary to recruit talents.” Currently, many stores in Guangzhou International Textile City have made preparations and posted recruitment advertisements in advance to prepare for the battle to recruit people.
It can be seen from the many small, medium and micro enterprises in the above textile professional market that they have weak financial resources, difficulties in transformation, lack of confidence, financial pressure, sharp decline in customer sources, and difficulty in recruiting workers… Under the new coronavirus epidemic, the survival of small, medium and micro enterprises is faced with many challenges. It is difficult, but they are working hard to resume work, alleviate difficulties, and strive to “survive” in self-rescue and other-rescue, waiting for “spring”. </p