The persistence of the COVID-19 epidemic has further amplified the need for cotton textile companies to face challenges and respond quickly. When the epidemic brings continuous pressure, challenges and uncertainties, the weaknesses and weaknesses of cotton textile companies are also exposed. Employment issues, supply chain issues, inventory issues, logistics issues, and even a small mask have become obstacles to the start of business. bottleneck. Enterprises have invariably begun to think about how to accelerate the digital transformation of their own businesses so that they can continue to “survive” in a complex environment.
But at the same time, we have also seen that many cotton textile companies rely on their own accumulated flexibility Based on the modernization and digitalization, mask processing capabilities were formed in a short period of time. Behind this flexible capability is the result of the digital transformation of enterprises. During the epidemic, companies were able to resume production as soon as possible, which also reflects the role of flexible production and digital technology in meeting the short-term demand for a large number of diversified products.
So, with the epidemic under preliminary control, what is the situation of the spinning industry this year? Where are the opportunities for the development of spinning enterprises? Under the coexistence of “crisis and opportunity”, how do spinning enterprises plan their layout? Let us listen to the answers from the heads of six spinning companies.
Chairman of Weiqiao Textile Co., Ltd.
Zhang Hongxia: Give full play to the advantages of the entire industry chain to create the greatest Benefits
During the epidemic, we made full use of telephone and online channels to strengthen communication with customers and increase exposure to foreign markets. Strengthen development efforts, develop new customers on the basis of consolidating old customers, and ensure a stable increase in international market share. Although February and even the first quarter were greatly affected by the epidemic, as the epidemic is gradually controlled, I believe that the industry will maintain a good trend of stable and healthy development in 2020.
In order to improve the core competitiveness of the company and based on the actual situation of the company, Weiqiao Company has carried out a series of internal management reforms, implemented a large branch factory system in each industrial park, and improved the management structure. Optimize the combination to make management cadres younger, more professional and knowledgeable, the organization more streamlined, and the personnel more efficient.
We will give full play to the advantages of the entire industry chain, continue to work hard in intelligent manufacturing, technological innovation, and brand building to maintain industry leadership. The company must maximize the advanced performance of various types of equipment, especially the green and intelligent integrated production line that was completed and put into operation at the end of last year. From spinning to weaving, all use the most advanced production equipment in the world, and are equipped with powerful big data platforms and The advanced management system realizes “intelligentization of the entire production process”, “intelligentization of the control system”, “informatization of online monitoring” and “green manufacturing process”, striving to create maximum benefits. At the same time, the company must increase investment in technology research and development, strengthen industry-university-research cooperation, make full use of various scientific research results, and transform scientific and technological achievements.
The “Weiqiao” brand successfully ranked among the top 500 world brands in 2019. In the next step, while maintaining the influence of the “Weiqiao” brand, the group will strive to cultivate “Jiajia Home Textiles” and “Xiang Shang Sports” into well-known brands in the field of home textiles and sportswear to create brand benefits.
Chairman of Shandong Daiyin Group
Zhao Huanchen: Seize the opportunity of conversion of old and new driving forces
Due to the impact of the new coronavirus pneumonia epidemic, textile and garment enterprises generally delayed the resumption of work and production, increased various costs and expenses, and hindered market development. In the short term, It will have a greater impact on the production and operation of enterprises, especially in the first quarter. But in the long term, with the end of the epidemic and the implementation of national support policies, corporate production and operations will gradually pick up and return to the original development track.
Daiyin Group will actively digest the negative impact of the epidemic, innovate and seek changes, lay out the future, accelerate the pace of high-quality development, and carry out work from the following aspects: First, continue to grasp We must do a good job in epidemic prevention and control, resume work and reach production, and strive to return all production and operations to normal conditions as soon as possible on the premise of ensuring epidemic prevention and safety; secondly, increase efforts to explore emerging markets, especially strengthen cooperation with the Belt and Road Initiative In order to develop the country, we strive to build a diversified export pattern and avoid trade risks; the third is to increase the research and development of new products, insist on specializing in making refined products, and improve the added value and competitiveness of products; the fourth is to vigorously promote intelligent production and accelerate the implementation of textile Key projects such as yarn intelligent transformation and advanced customization of suits will promote the transformation and upgrading of production and operation models; fifthly, in accordance with supply chain thinking and relying on the advantages of the group’s entire industry chain, we will further integrate upstream and downstream industry resources to create a global textile and apparel supply chain cloud platform.
Intelligent manufacturing is one of the five major projects in the Made in China 2025 strategic plan. Only by complying with this trend can enterprises have better development and future. Based on this understanding, Daiyin Group will seize the opportunity of the conversion of old and new driving forces, actively promote intelligent technological transformation, and focus on flexible…�� pressure, which will drive the rise of the clothing industry, and then drive the development of the entire industry chain. Affected by the epidemic, people will pay more attention to health, and the health industry will usher in good news. This is a good opportunity for the development and production of antibacterial and antibacterial products for textile and clothing companies. Hengfeng Group has many antibacterial and antibacterial products, such as copper fiber yarn Thread series, bamboo fiber yarn series, plant-dyed yarn series, negative ion series, zinc fiber series, silver ion series, these products will receive more attention, and will also promote the further development of Hengfeng Group’s healthy yarn series products. R&D.
Chairman of Jinan Head of State Group
Zhang Jihong: Implement innovation-driven approach to increase R&D efforts
For textile companies, it is relatively smooth to switch to mask products. The shortage of masks caused by the epidemic will also lead to an increase in corporate efficiency. From a market perspective, because we were the first to resume work and production, we set an example in the industry. Customers we had previously cooperated with took the initiative to give us some orders because of our speed of resumption of production and business reputation. In some areas that have been more seriously affected by the epidemic, business resumption plans have to be extended.
The so-called crisis, there must be an opportunity in the crisis. After long-term market competition, our company has established a relatively stable operating system. However, in the face of emergencies, some shortcomings are often exposed, which require our attention. First of all, we need to re-examine our industrial structure. In the past, the Heads of State Group developed relatively steadily and established a complete industrial chain from raw cotton and spinning to printing and dyeing, garments, and sales. This industrial chain maintains internal connections while operating independently. In the face of emergencies, it can play a role in bearing pressure, but the disadvantage is that the scale and volume are not enough. The next step is to strengthen the development of product differentiation.
In addition, companies must protect their cash flow. What we are currently doing is mainly the transformation of sales channels, from the traditional supermarket and shopping mall system to e-commerce and self-operated stores. This time our supermarket system has nearly 600 stores, which is almost at a standstill due to the epidemic. However, our e-commerce and self-operated stores allow us to not only strengthen our brand output, but also achieve timely payment collection and capital flow. If we have enough, we will have confidence. In the long term, the key to improving profitability is to implement innovation drive and increase investment in R&D innovation. </p
