Based on the current situation of textile export dominance, in recent years, Keqiao District, Shaoxing City has solidly promoted the “Silk Road Keqiao·Full the World” action. At last year’s 2019 China Shaoxing Keqiao International Textile Trade Service Exhibition, the country’s foreign trade transformation The upgraded base was awarded the brand Keqiao, and Keqiao became the first city in Zhejiang Province to receive the textile “National Brand” business card. This also confirms that Keqiao stands under the “One Belt and One Road”, the Yangtze River Economic Belt, the “Four Major Constructions”, Hangzhou-Shaoxing-Ningbo integration and other major strategic frameworks, with the open and inclusive concept of “Hangzhou-Shaoxing, going global”, and higher-level planning New ideas and new measures for the construction and development of China Textile City and Keqiao City will promote great development through greater opening up and accelerate the construction of an “International Textile Capital” in the new era.
Last year, Keqiao District’s foreign trade exports grew by 15.6%, 10.6 percentage points higher than the national level. Everyone is sure that Keqiao will still usher in a “big year” for exports this year. However, a new coronavirus pneumonia epidemic has impacted the “Gold, Three, Silver and Four” textile peak season. Now, with the continuous spread of overseas epidemic situation, a large number of Keqiao’s textile export foreign trade orders have been postponed or even canceled. This has given Keqiao, which is dominated by an export-oriented economy, Large, medium and small textile foreign trade enterprises have brought impact. The reporter visited several foreign trade companies in Keqiao to understand and think about the situation of foreign trade companies under the current situation.
Foreign trade textile companies issued a “red warning”
“The impact is relatively large. With the spread of the international epidemic, customers cannot give a definite time point for restarting production. , the goods ordered by overseas customers were stopped midway, and all became inventory backlogs in the warehouse. There are also many goods that are already on the way to transportation and arrears from old customers. What we are most worried about now is cash flow problems, which is very important to us. It’s a pretty big blow.” Zhang Meiyun, the person in charge of Shaoxing Texun Import and Export Co., Ltd., is anxious about the current situation.
Shaoxing Tike Shen Import and Export Co., Ltd. is a typical foreign trade company, specializing in the production of men’s trousers. More than 90% of its sales come from foreign trade exports, mainly to Europe, Southeast Asia, North America and other countries and regions. Zhang Meiyun told reporters that after the company resumed work in mid-February, the company worked non-stop to make orders for the previous year in order to beat the time difference and serve customers well. Moreover, as a highly seasonal product, fabrics must catch up with the fashion season to prevent An order may be cancelled. What people didn’t expect was that as the domestic epidemic was almost over, the global epidemic suddenly hit, and most of the countries and regions where Keqiao’s textile foreign trade companies exported were also affected by the epidemic.
Like Shaoxing Texun Import and Export Co., Ltd., under the influence of the epidemic, many Keqiao textile companies engaged in foreign trade have fallen into Dilemma. The current order production of Shaoxing Xuande Import and Export Co., Ltd. has also pressed the “pause button”. In the past, this foreign trade company, which mainly specializes in women’s fashion fabrics, has reached its peak season. Since the outbreak of the epidemic, company manager Shen Xuefen said frankly that since March, a large number of orders have been canceled one after another, and orders have been canceled again, which has a negative impact on the company. Cash flow will be affected to a certain extent. “Foreign trade companies are now in a wait-and-see period. Resuming work and production does not mean that stabilizing foreign trade is complete. As the epidemic continues, the difficulties in stabilizing foreign trade will extend from the resumption of work and production in supply to market development in demand, and market development The premise is whether foreign customers are willing to continue importing from China. Moreover, unlike the early stage of the epidemic, the current hot spots of the epidemic are no longer focused on China, but are spreading in the United States, the United Kingdom, France, Germany and other countries. Not only There are more breakpoints in the international industrial chain, and the prospects for these market demands are also unclear, which cannot be avoided.”
For Shen Xuefen, who has been engaged in textile trade for more than 10 years, the rise and fall of business is actually very serious. Normally, most of the impacts on export trade in the past were gradual, such as trade wars between countries, exchange rate fluctuations, etc. However, the impact of this epidemic is sudden and is the first time we have encountered it.
Shen Xuefen also emphasized a problem. Perhaps the epidemic situation in some countries and regions is not serious enough to shut down factories, but the final export destination of their clothing processing factories is Europe and the United States, which are still hardest hit by the epidemic. nation. This invisible risk has a greater impact on foreign trade companies and radiates over a wider area. “What we have to do now is to ship out all the goods that can be shipped as quickly as possible, because we don’t know what will happen next.”
Work together online and offline to turn passivity into initiative
Adversity Under this situation, foreign traders who wanted to survive started a self-rescue operation.
Shen Xuefen said that in this case, in addition to focusing more on the maintenance and expansion of customer channels to stabilize foreign trade, it is also necessary to retreat when necessary and combine it with consumption upgrades. , and actively expand the domestic market. In the era of economic globalization, the domestic market can be considered the “China branch” of the global market.work hard. “In addition, Wu Lanfeng is still working hard to design and develop new products, and respond to post-crisis competition with higher frequency updates and high-quality products.
Ma Chunxin, general manager of Shaoxing Keqiao Cisco Textile Co., Ltd., has been busy processing orders recently. According to him, the company’s main products are customized fabrics, and customers can place orders quickly and quickly. Help the company effectively control risks, serve customers well, and at the same time win higher profit points. “Through this epidemic, it has also proved that our model is more competitive. After the epidemic, the market will have a growth period, and the company will also We will provide better services based on a detailed understanding of customer needs. ”
Crisis often breeds new opportunities. The transformation of foreign trade enterprises is not easy, and the taste is difficult for ordinary people to understand. However, the development of Keqiao Textile Foreign Trade has gathered the wisdom and cohesion of all people and has been bearing the heavy burden in the storm. OK. I believe that in every game and every storm, we will be able to overcome challenges and open up a broader market space.</p
