On May 10, on the occasion of my country’s fourth China Brand Day, the China Brand Building Promotion Association, together with the China Assets Appraisal Association and other units, held the “2020 China Brand Value Evaluation Information Release” online event in the studio of Xinhuanet.
It is reported that this year, under the premise of high requirements for participation, the number of brands applying for evaluation has reached 830, including leading companies in most industries. The number of brands released this time reached 564, with a total brand value of 7356.3 billion yuan. The average brand value increased by 5.1% compared with last year. Among them, 15 have a brand value of more than 100 billion yuan, including Industrial and Commercial Bank of China, Sinopec, PetroChina, China Construction Bank, Kweichow Moutai, Ping An Insurance of China, Agricultural Bank of China, Huawei, China Electronics Technology, China State Construction, Zhuhai Gree Electric, etc. , and there are 94 corporate brands and product brands such as Youngor, Yanghe, Bosideng, Yangtze River Pharmaceuticals, and Weichai Power.
Industrial and Commercial Bank of China ranks first in the corporate brand value list with a brand value of 299.218 billion yuan, Sinopec ranks first in the energy and chemical industry with a brand value of 299.197 billion yuan, and Yangzijiang Pharmaceuticals ranks first It ranks first in the field of medicine and health with a brand value of 50.595 billion yuan, Weichai Power ranks first in the field of machinery and equipment manufacturing with a brand value of 42.977 billion yuan, Youngor ranks first in the field of textiles and clothing with a brand value of 25.829 billion yuan, and Jie Liya ranks first in the field of machinery and equipment manufacturing with a brand value of 42.977 billion yuan. With a brand value of 20.548 billion yuan, Tsingtao Beer and Pien Tze Huang ranked first among Chinese time-honored brands with a brand value of 46.01 billion yuan and 30.455 billion yuan respectively. Anxi Tieguanyin and Yanghe Daqu ranked first in the geographical indication regional brand value evaluation Outstanding performance.
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