To overcome accidents and misfortunes, the most important thing for us is to improve our immunity. As a textile, printing, dyeing and garment enterprise, whether it is production or trade, it is a very difficult period right now. It can be said that life or death is uncertain. Of course, whether it is production or trade, Both business owners and employees have a very strong survival instinct.
“Natural selection, survival of the fittest.” Corporate survival is also cruel and realistic Whether a company can survive this epidemic depends entirely on the basic skills and financial conditions accumulated in daily life, as well as the tacit understanding between employees and the company, and whether they can work together to overcome the difficulties.
The health of a company lies in the following three categories: corporate ecology/industry ecology/social ecology. Just like the outbreak of this epidemic, the ecology of the entire society is in chaos. , no matter how good the foundation of the enterprise is, there is almost nothing that can be done against the background of a chaotic social ecology. Under a survival crisis, with a strong desire to survive, “survival” becomes the highest goal. How to use the time window to make repairs and read in rain or shine is a question that companies must think about. Enterprises must conduct self-transfusions to enhance overall immunity.
Balanced development is the foundation for success
Recently, an outdoor leisure enterprise with considerable momentum in the field of foreign trade has seen a 30% growth rate in its business over the past six years. Last year, its business owners exported more than 10 million meters to Europe and came to visit. , to explore the current survival and subsequent development. The author’s prescription is that enterprises must develop in a balanced way. Based on comprehensive observations and in-depth thinking in the past, except for a handful of leading enterprises in the industry, whether they are production-based or trade-based, export-based or domestic sales-based, they are generally “scientific” and not Balanced but not solid, it needs to be jointly improved from the comprehensive dimension. Each dimension supports each other so that China will have a foothold in the subsequent strong competition.
Enterprises must have constant beliefs:
First, if you survive the catastrophe and survive this epidemic, you will be covered in bruises and realize that the competition will be more fierce in the future and the requirements for comprehensive strength will increase;
Secondly, with many current business activities at a standstill, learning must not stop, start diagnosis, and repair shortcomings instead of waiting passively.
Facing the current situation, it is very necessary to compile a common “fabric manual” for the industry. The “fabric manual” in the author’s mind is not a quality manual in the general sense, but a guidance manual covering the following aspects. It is also a cross-border link in the industry. The following diagram can clearly see the entire context.
The so-called “Fabric Manual” guides the basic management, product research and development, and quality management of textile fabric companies, and then achieves marketing realization strategic guide.
Basic management
People-oriented, from the perspective of organizational building behavior , establish a team with corporate culture identification, interest identification, offensive capabilities, and wolf genes. The person in charge can analyze/predict/influence people from all over the world with different personalities from a scientific perspective, establish a strong cohesion, and then “strengthen one hole and make a profit”, always maintain the power of learning and progress at all times, and retain curiosity. , carry out the improvement and practice of knowledge and capabilities, integrate resources, create a lifelong learning corporate ecology, standardize operations and maintain corporate flexibility and tension, achieve the improvement of digital capabilities under the new situation, and improve the management of corporate strategic costs, in order to take into account both Harmonize current survival and subsequent development, and achieve the goal of sustainable management.
Product R&D
Product R&D is the foundation of an enterprise. In the current era of oversupply of products and overcapacity, against the background of continuous new peripheral production and sharp decline in consumption, how to meet the physical and mental needs of consumers and create the kind of heart-pounding pleasure that will be needed requires a combination of materials, technology, and It is a master of all aspects of design and communication, and is presented with a high cost performance, relying on daily research, information collection and even intelligence work. Product research and development is a matrix of comprehensive elements that allows us to step into this complex and wonderful, rich and forward-looking world together. OEM has been doing it for many years, and ODM has been doing it for many years. It is time to switch. The only way is to transform from borrowingism to independent development, and only then can we be reborn.
Quality Management
Adhere to the foresight of “prevention is better than repair” In principle, in the past, we were rushing to rush for goods and hurriedly dealing with various quality problems and disputes. The problem was either that the standards before the order were not clearly understood or not properly understood, or that the process control was not in place. If the quality cost was lost, it would not only be an internal cost loss. There are also more troublesome external losses, including impairment of goodwill and loss of orders. Quality control is also a large system, “people, machines, materials, methods, and environment.” From the initial demand input to the final finished product output, achieving refined control will lead to a virtuous cycle. It is urgent to cultivate a respectable craftsman spirit. , Only in a peaceful atmosphere can we make stable products with calmness.
Marketing implementation
Not only the achievement of sales, all entrepreneurs yearn for big orders and high profit returns. In fact, the competition in the Red Sea is becoming increasingly fierce, and interest margins are as thin as paper. There is a need for integration and improvement of “storytelling” capabilities. The so-called marketing system The establishment of a brand is also an overall project, down to the delivery of a fabric hook, a corporate LOGO, and a quotation. Often mediocre companies ignore or have no time to take care of it. They must have “branding” awareness when establishing relationships with target customers. Resonate with the brand vision, voice, and vision, and then establish the constant anchor point of marketing: demand management, establishing differentiated value, and establishing the basis for continuous transactions, especially to adapt to the era of digital marketing.
Guard the “door of change” that opens inward
Crises are everywhere. This epidemic broke out because humans were “ignorant” of it and failed to control it in a timely, comprehensive and effective manner, which led to a global disaster. At the same time, another bigger crisis is raging, with the withdrawal of foreign companies, the transfer of orders, and even the possibility of economic decoupling. When the epidemic hit us, US Secretary of Commerce Ross publicly stated in an interview with the media on January 30 that the new coronavirus would help jobs return to North America. At that time, everyone thought it was just wishful thinking. However, during this period, the situation is reversing and has a tendency to spread. The reorganization of the industrial chain is being promoted rapidly. We need to deal with it carefully.
Since we have foreseen and clearly seen that industrial transfer and the decline of export orders are inevitable, how can we improve our own value and re-examine the face of the 1.4 billion population market in which we are located? , in the following three aspects, try our best to integrate and transform the unfavorable situation:
1) Product upgrading
2) Linking Southeast Asian apparel production
3) Entering the high-quality domestic market
Undoubtedly, the road ahead is very difficult and painful. , it will be the norm to face up to the difficulties with twists and turns. How to break the situation? How to do it? Based on what logic? The “Fabric Manual” will be a more systematic guide. In adversity, it is even more necessary to implement all details from the management to the employee level. As the saying goes, “Kung Fu lies beyond poetry”, we must keep in mind that the past extensive The days when businesses can still survive are gone forever. Being down-to-earth, conscientious, and full of awe, making good products, presenting them with care, and linking resources to each other will be the norm for future survival. As Aristotle said: Excellence is not A single act, but a habit.
In the face of competition from the rising production capacity in Southeast Asia, we can still leverage our first-mover advantage, accumulated technology and experience advantages, and work hard on product improvement and knowledge and skills. To occupy a place in the market by improving product quality and cost-effectiveness; when the orders are abroad, we do not have the control over order distribution and order transfer. They will inevitably place their clothing production in countries with greater comparative advantages, that is, lower incomes. Such as Bangladesh, India, Vietnam, etc. Optimistically speaking, the next five years are a precious window of time left for us. We should not take it lightly and make every step solid. In theory, domestic sales are our huge market. How to break through the copying of past samples, study consumers, and present products in depth is a huge challenge for us. Once we get out of the way, it will be a huge business opportunity. During this period, the “Fabric Manual” is the guide and the Standards are plans, and systematic construction helps us upgrade.
Don’t slack off. Each of us is guarding the “door of change” that opens inward. No one can open the door for you except yourself. We look forward to joining hands with industry companies in 2020 to jointly compile and sort out the “Fabric Manual”, describe industrialized products in commercial language, integrate domestic and export sales needs, help the industry improve and link, combine domestic and foreign brands and Southeast Asia’s clothing material needs, and win respect , to consolidate the cooperative position. It is true that we have benefited from the industry before, and now we are working hard to give back to the industry. </p
