On May 25, Vietnam News Agency reported:
Vietnamese leather shoes and luggage manufacturers are Launch a trade promotion program to find new customers to increase export opportunities.
60 American shoe factories will go to Vietnam to find factories
By The Trade Promotion Bureau of the Ministry of Industry and Trade of Vietnam, the Economic and Commercial Office of the Embassy of Vietnam in the United States, and the Footwear Wholesalers and Retailers Association of America (FDRA) will jointly hold an online conference in the field of footwear and luggage from May 28 to 30. It is expected that the conference will attract 60 American footwear import companies to participate, aiming to find new suppliers.
The event was held against the backdrop of the severe impact of the COVID-19 epidemic on the global trade supply chain and attracted 60 US companies to participate. This shows that the supply capacity of Vietnam’s leather shoe industry is still limited by importers. of high praise.
Deputy Director of the Trade Promotion Bureau Nguyen Thi Thu Thuy said that at the meeting, Vietnamese companies will have the opportunity to update information about the U.S. footwear market, new trends in the market, and the situation of the COVID-19 epidemic. Impact, market demand after the epidemic is controlled, ways to enter the US market, etc.
Nguyen Thi Thu Thuy pointed out that the United States is a large sales market. When American companies agree to trade with suppliers, Vietnamese companies must use this opportunity to promote. The biggest goal is to let The importer is confident and signs the contract.
According to the organizing committee, 15 large enterprises from Vietnam’s Ho Chi Minh City, Hai Phong, Hanoi, Can Tho and Dong Nai provinces and cities participated in this event Online meetings. They are ready to market their products to American businesses.
According to data from the American Footwear Wholesalers and Retailers Association, U.S. importers still like footwear products produced in Vietnam. According to statistics, U.S. imports from Vietnam The amount increases year by year. In 2019, U.S. companies imported $8.2 billion in footwear and handbags from Vietnam, an increase of $1 billion compared with 2018.
Nguyen Duc Thuan, chairman of the Vietnam Leather, Footwear and Luggage Association, said that before the outbreak, Nike, Adidas, New Balance, Lululemon ( Major leather shoe brands such as Lululemon are also increasing their orders in Vietnam.
During the outbreak, cancellation or postponement of orders is inevitable, but through this difficult period, Vietnam’s leather shoes and luggage industry will continue to attract the United States and even other countries The eyes of national importers.
Be prepared for the aftermath of the epidemic
If the first 4 years of 2020 Monthly textile and apparel exports fell by 7% year-on-year, and the leather shoes and luggage industry, with exports of US$22 billion in 2019, has shown a positive growth trend.
In the first four months of this year, Vietnam’s exports of footwear, luggage and other products totaled US$6.6 billion; of which, footwear exports reached US$5.5 billion, an increase of 1.3%; handbags The export value of , boxes, umbrellas, etc. reached US$1.1 billion.
Nguyen Duc Thuan, chairman of the Vietnam Leather, Footwear and Luggage Association, said that it is predicted that after the new crown pneumonia epidemic is brought under control, Vietnam’s footwear exports to markets such as the United States and Japan are expected to continue to grow. growth trend, therefore, Vietnamese companies should seize opportunities, find new customers, and increase production and exports after the epidemic.
In 2020, Vietnam’s leather shoes and luggage industry strives to achieve a total export target of US$24 billion.
According to statistical data, as of the first quarter of 2020, Vietnam’s leather shoes and luggage industry has exported products to more than 100 countries in the world, including countries with export sales of more than 1 million US dollars. There are 70 in total. </p
