In recent months, the clothing wholesale market has gradually resumed operations, but compared with before the epidemic, offline customer flow has not yet recovered. Merchants are aiming online and starting live streaming to sell goods. E-commerce platforms have also extended a helping hand to help merchants overcome difficulties. So, is online sales a good business for the clothing wholesale market?
Wanjia Clothing at 8:30 pm In the wholesale market, Internet celebrity anchor Kaka is recommending new clothes to hundreds of mobile phones in the live broadcast room of the stall, while fifty or sixty young anchors wearing masks are surrounding and filming videos.
Kaka sells goods live in front of hundreds of mobile phone screens.
“I don’t open a live broadcast, because I have to ensure the profits of the merchants who come to buy goods from me. If I open a live broadcast , their price will definitely not be cheaper than mine, then they are really dead.” – A market merchant expressed his opinion
Should the clothing market prohibit merchants from “live selling”?
Recently, some large clothing wholesale markets in Guangzhou and Hangzhou have banned merchants from “live selling”. The purpose seems to be to safeguard the The interests of the retailers who come to buy goods, after all, the middlemen have to make the difference!
The reporter saw that on a certain video platform, this video had more than 1,500 likes, and the majority of the more than 600 comments below were supportive.
【Netizen comments】
So what is the current situation in the clothing wholesale market? At noon today, the reporter came to the largest clothing wholesale market in Jinan to learn about the situation.
Merchant said frankly: Live selling prices are too transparent
Some merchants He told reporters that he supported the ban on selling goods through live broadcasts. “Because the price is too transparent for live streaming, who would come to the physical store to buy it?” It can be seen that there are also some live streaming equipment in this store. The owner complained to reporters that they also plan to try selling live streaming. goods. Because we can intuitively see that due to the impact of online sales, fewer and fewer people come to shop.
However, the store owner also said that although they operate in the wholesale market, they are actually second-tier retailers, and the manufacturers are the real first-hand wholesalers. If manufacturers also sell goods through live broadcasts, it will definitely be cheaper than what they sell themselves, and then they will really be squeezed out of their living space.
Subsequently, the reporter went to another store to learn about the situation. The owner, Mr. An, said that he had some supplies from manufacturers and was considered a first-level wholesaler to a certain extent. But what surprised us is that he still supports the ban on wholesalers in shopping malls from “live selling”.
“I don’t run live broadcasts because I have to ensure the profits of the merchants who come to me to get goods. If I open For live broadcasting, their price will definitely not be cheaper than mine, so it’s really a dead end.”
Mr. An said that he had purchased some live broadcasting equipment before, but now It is basically idle and is only occasionally used to give customers video inspections of goods. After all, secondary retailers are their wholesalers’ largest customer group. As said in the online video, it will not be a good thing for them if the prices in the market are messed up.
So what do ordinary consumers think about this matter?
During the reporter’s interview, many citizens said that changes in sales methods are in line with social development trends. If you want to artificially “forbid” intervention, I’m afraid it won’t have much effect. In the end, it is very likely that the company picked the sesame seeds and lost the watermelons, which forced the original leasing merchants in the market to leave.
However, the reporter did not find more information on the Internet about the current news that wholesalers are prohibited from selling goods live in the clothing market. information.
What do you think about this matter? </p
