The “price cut” has not been able to save the sluggish sales of Huayao Crepe. This “veteran” product in imitation silk fabrics was once popular in the market, but this year, it has been relegated to the “limbo” by the textile market. “, sold as lining.
Huayao Crepe’s “suffering” is just a microcosm of the overall fabric market this year. With the outbreak of the epidemic in 2020, many fabrics that were once popular have lost their former luster, leaving only the sadness behind them.
Sales of traditional best-selling fabrics are sluggish
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It is understood that the phenomenon of Huayao crepe being used as lining began to appear last year, but it was not as obvious as this year. “Last year, Huayao crepe could still be sold, but this year due to the epidemic, the domestic and foreign textile trade markets have been stagnant for a long time. Almost all Huayao crepe has been sold as lining, and the price has dropped sharply.” A relevant person in charge of a textile enterprise in Shengze, Jiangsu Province said.
“A few years ago, Huayao crepe was still very popular. At the earliest, the only types of imitation silk fabrics were chiffon and georgette. When Huayao crepe was first launched, the market was very popular. It lasted for a long time, and the selling price at that time was 3 yuan/meter to 4 yuan/meter. But this year’s poor market situation caused the price of Huayao crepe to plummet, and it has been hovering around 2 yuan/meter.” An owner The person in charge of the company that sells imitation silk fabrics also said.
In fact, since this year, many fabric varieties that were once highly sought after have been “abandoned” by the market to varying degrees. For example, the recycled fabrics that appeared in major exhibitions last year and dominated textile malls around the world seem to have been forgotten this year.
“Our factory has been making various types of recycled fabrics since last year, and we have received a lot of orders, including some regular customers. However, we stopped doing it this year because there are no more customers to place orders. “A relevant person in charge of a textile company said helplessly that nowadays, orders related to recycled fabrics have dropped significantly, and even the order quotations for these fabrics have become uninterested.
Some insiders analyzed: “Recycled fabrics follow the trend of environmental protection and are indeed the general trend. However, the price is more than 80% higher than that of conventional fabrics. In the absence of policy guidance, the export of recycled fabrics to Europe and the United States is restricted. The possibility of entering other regions. This year due to the impact of the epidemic, the economies of Europe and the United States have been hit hard, market confidence is lacking, and it is reasonable that orders for recycled fabrics have stopped abruptly.”
In addition, China Textile A recent report released by the city also shows that according to seasonal demand in previous years, the current demand for autumn and winter fabrics should increase, but there are very few actual orders for pure cotton, thick workwear, canvas and other fabrics.
As the off-season approaches, it becomes even more difficult for businesses.
There is no doubt that this special year has broken the past Many demand laws make the market trend more difficult to figure out. The weak market situation since the beginning of the year has left many fabric companies at a loss.
At present, the off-season of this special year is approaching, and fabric companies are facing even more difficulties. It is difficult to make breakthroughs in the export market. Domestic sales demand has decreased, factory inventories have increased, follow-up orders have been insufficient, and production cuts and holidays have become a common phenomenon for many manufacturers.
An analysis of China·Keqiao Textile’s total prosperity index in June pointed out that in June, weaving companies performed poorly, the off-season atmosphere deepened, and there was a lack of bright product support, especially conventional products. Weaving manufacturers’ inventories have reached high levels in recent years. The foreign trade and domestic demand orders of weaving, printing and dyeing enterprises fell month-on-month, the orders for mass fabrics fell month-on-month, the spot transactions and order acceptance of high-volume dyeing and printing clothing fabrics decreased month-on-month, the spot transactions and order acceptance of summer clothing fabrics fell month-on-month, and the spot transactions and orders for autumn clothing fabrics fell. Undertaking appears insufficient. Recently, orders for popular fabrics have declined month-on-month, and the output of mass fabrics such as spray knitting, knitting, and warp knitting has declined month-on-month. Orders for blended raw materials and natural fiber gray fabrics, blended fiber gray fabrics, and polyester, polyester-viscose, polyester-nylon, polyester-span, nylon-cotton, and hemp-viscose clothing fabrics showed varying degrees of decline. Bedding, window screens, and curtain home textile fabrics Orders have been declining in varying degrees, inventory turnover has slowed down day by day, and inventory has increased significantly.
China Shengze Silk and Chemical Fiber Index Monitoring also recently conducted a market survey. According to a questionnaire survey of nearly 300 textile companies, more than 60% of textile companies said that sales in June were not as good as in May; 70% of companies chose to reduce production and take holidays during the Dragon Boat Festival; more than 30% of companies started operating less than 50%; more than 60% of people believed that , the market will continue to weaken in July.
This summer, the sales of textile companies are increasingly stretched. In addition to shrinking orders and high inventories, what is causing headaches for textile companies is the increasingly fierce competition from foreign trade to domestic sales. The market pie is shrinking and there are many predators. The textile industry, which “believes that the market will always turn around,” obviously needs more ways to sustain itself.
The vitality of specialty products has partially shown
However, in the overall downturn Under the market situation, it is gratifying that some fabric companies have started to help themselves, looking for business opportunities, increasing research and development, and striving for transformation.
In the traditional concept, silk and masks are two unrelated products, but this year, Hangzhou Wanshili Silk Digital Printing Co., Ltd. gave them a refreshing intersection.
“The outbreak of this epidemic has given people a new understanding and pursuit of health.” Li Lian, assistant general manager of the company, said, Wanshili aims at new demand points this year, increases the research and development of antibacterial, anti-allergic, and anti-viral silk fabrics, and successfully develops natural, non-dyed “golden silk” fabrics for the production of silk fashion three-dimensional masks.
Because of this, the impact of the epidemic on Wanshili is limited. Li Lian said frankly that compared with last year, the company’s traditional business orders this year have indeed decreased, but the company has adjusted its business direction in a timely manner and expanded its medical mask business and silk scarf personalized customization business. Therefore, the overall sales have not declined but have increased. promote.
Shanghai Saite Silk Import and Export Co., Ltd. has often appeared on major online live broadcast platforms recently. Shen Xi, the company’s marketing director, said that through online communication, the industry’s enthusiasm and concern for silk cupro fabrics gave them confidence in the future.
It is understood that this fabric not only retains the original characteristics of silk, but also has the unique gloss of cupro fiber. It also has green and environmentally friendly properties such as rapid moisture absorption and release, sustainability, and degradability. It not only feels smooth and has good drape, but also has the function of suppressing static electricity. Moreover, its price is only 60% to 70% of the price of pure silk. “In recent years, as the price of silk has been rising, especially the abnormal fluctuations in silk prices in 2018, some customers have to consider silk interwoven products.” Therefore, Shen Xi believes that the market prospect of silk cupro fabrics will be very broad.
Shaoxing Keqiao Kelu Textile Co., Ltd.’s May sales increased by more than 30% year-on-year. The company’s newly developed ice silk rib fabric stood out in the market as soon as it was launched, and was sought after by many garment factories and secondary fabric wholesalers. The factory now produces tens of thousands of meters of fabric every day. Chen Qi, the company’s sales manager, said bluntly: “The epidemic has not had a big impact on us. Although the foreign trade list has been reduced, because the company’s exclusively developed products have great advantages, the current market share is very optimistic.”
According to reports, the ice silk rib fabric is added with a cooling agent, which feels cold and smooth, has excellent drape, is highly elastic and wear-resistant, has good moisture absorption and perspiration properties, and is even more comfortable after being treated with electrostatic treatment. It is suitable for Made into specialty clothing such as loungewear and wide-leg pants. “The company’s new fabrics for autumn and winter in 2020 are also being introduced to the market one after another. For example, Deli velvet and Del cotton fabrics with hidden ribbing effects are very suitable for making leggings, warm suits, etc. in autumn and winter.” Chen Qi revealed. </p
