The “cold” IKEA is no longer willing to only sell household items.
IKEA, which focuses on home furnishing series, will also sell clothes. Recently, IKEA Japan announced that it will launch its first clothing series EFTERTRÄDA at the IKEA Harajuku store on July 31. The series has 10 products, including clothing products such as T-shirts and sweatshirts, as well as daily necessities such as handbags, bath towels, water bottles, and umbrellas. .
It is understood that Japan’s IKEA’s first clothing series EFTERTRÄDA is inspired by Tokyo culture and is mainly characterized by simple and natural design. The clothing designs currently exposed show that the clothing manufacturer has the classic blue and yellow IKEA logo and also has a unique barcode pattern.
It is understood that this series of clothing includes T-shirts, sweatshirts and other clothing products, as well as handbags, bath towels, water bottles, etc. There are a total of 10 products, which will appear with barcodes combined with the IKEA logo as the main elements. They will be available for sale at IKEA in Harajuku, Japan, as soon as the end of July.
It can be seen from the brochure released by IKEA that the design style of the EFTERTR?DA series does not break away from the inherent impression of IKEA, and still follows the simple and fashionable route. Know whether it will arouse the interest of “IKEA fans” in purchasing.
In the 12 months to the end of August last year, Swedish home furnishing giant IKEA’s sales A year-on-year increase of 6% to 41.3 billion euros, of which e-commerce sales were 2.9 billion euros, a year-on-year increase of 43%. According to Reuters, IKEA has made slow progress in digital services, but since 2017, the world’s largest furniture retailer has invested heavily in adapting to new shopping habits and coping with competition from e-commerce platforms such as Amazon. In addition, it is worth noting that in March this year, IKEA, which has been in the Chinese market for 22 years, officially entered Tmall. This is IKEA’s first online official flagship store on a third-party platform worldwide. </p