Fabric Products,Fabric Information,Fabric Factories,Fabric Suppliers Fabric News As the domestic epidemic situation improves and mask prices fall, is the mask business of clothing companies doing well?

As the domestic epidemic situation improves and mask prices fall, is the mask business of clothing companies doing well?



Xinlong Holdings recently became a hot search topic on Weibo due to news that the company’s chairman had a “salary increase” of 1566.67%. The reason is that the company, as an upstream supplie…

Xinlong Holdings recently became a hot search topic on Weibo due to news that the company’s chairman had a “salary increase” of 1566.67%. The reason is that the company, as an upstream supplier of protective materials, made a lot of money in the first half of this year. In fact, since the outbreak of the new coronavirus, protective materials such as masks and protective clothing have become urgent needs. Many clothing companies have entered into the cross-border mask business, including clothing giants such as Semir Clothing and Youngor.

As the epidemic situation improves and the price of masks falls, is the mask business of these clothing companies good?

In the early days of the epidemic, the price of masks continued to rise. Due to the high similarity between clothing production lines and mask production lines and low industry barriers, many clothing industries have announced the addition of mask and protective clothing production lines and cross-border mask production business.

Among them, Jialinjie has attracted much attention from the capital market. Public information shows that the company’s main business is the design, R&D and production of mid-to-high-end professional outdoor sports functional fabrics, and provides functional fabrics and ready-made clothing products to many international outdoor sports brands. In February this year, Jialinjie received an order from relevant departments in Shanghai to produce disposable isolation gowns for epidemic prevention and control, starting a cross-border journey. After the order delivery was completed, Jialinjie’s subsidiary continued to produce and sell isolation gowns, medical caps and other related protective materials, and registered a holding subsidiary to prepare to develop other personal health protection product-related businesses.

Within two months, the company issued multiple announcements of abnormal stock trading fluctuations. The stock price rose, with the price per share rising from about 2 yuan to about 5 yuan. In addition, Jialinjie has also developed its mask and protective clothing business to foreign markets. The company said that exports are executed according to orders and payment returns are good. Tonghuashun data shows that the company’s net profit in the first half of this year is expected to be approximately 50 million yuan, a year-on-year increase of 668.73%.

At the same time, casual clothing brands Semir Clothing, Metersbonwe, men’s clothing brands George White, Youngor, Hongdou Co., Ltd. and other companies have also successively announced their entry into the mask, protective clothing and other industries. .

Of course, domestic clothing brands are not the only ones doing cross-border mask business. On the Taobao platform, the monthly sales volume of many Uniqlo masks is also around 400.

However, not all cross-border mask production companies have made significant progress. Reporters from China Business Daily visited major shopping malls and browsed e-commerce platforms and found that among the above-mentioned domestic clothing brands, only masks from Youngor and Hongdou are available for purchase.

The reporter noticed that the Youngor Tmall official flagship store only sells a mask set, which contains 12 masks and costs 397 yuan, but no one is interested in this product. Monthly sales volume is 0. The sales staff of Youngor’s physical store told a reporter from China Business Daily that the brand mask products are only sold online, and there are no samples displayed in the store.

In addition, the relevant person in charge of Hongdou Co., Ltd. told a reporter from China Business Daily that its subsidiaries are responsible for the production and sales of its mask products. The specific sales situation is not yet clear.

At the same time, although the fast fashion brand Gap has continued to increase investment in the mask business since March this year and established a department specializing in the production and sales of masks, Its sales in the Chinese market are not ideal. The monthly sales volume of the two mask products in the Tmall flagship store is less than 100 pieces, and the reviews are poor.

Apparel industry expert Wu Shaobo said in an interview with a reporter from China Business Daily that due to the impact of the epidemic, offline sales channels in the apparel industry have been blocked, and the company’s cross-border mask industry may be able to make up for part of its performance losses. However, as the domestic epidemic prevention and control situation stabilizes, the price of masks has gradually fallen, and the profits of the mask business have been compressed. Clothing companies have gradually withdrawn from the mask business and focused on resuming main business operations.

Wu Shaobo mentioned that although many clothing companies have achieved performance growth in their cross-border masks and protective clothing businesses, they still need to pay attention to the risk of market saturation. </p

This article is from the Internet, does not represent Composite Fabric,bonded Fabric,Lamination Fabric position, reproduced please specify the source.https://www.tradetextile.com/archives/34304

Author: clsrich

 
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