Although the overall textile and apparel market in the first half of the year is described as “bleak”, underwear companies seem to be much calmer. Many heads of underwear companies around the editor told the editor: Although the impact of the epidemic in the first half of the year has severely affected clothing companies, underwear orders have surged month-on-month since the implementation of “home quarantine” at home and abroad.
Information collected from multiple underwear online merchants, among the four subcategories under women’s underwear (bra underwear sets, underwear, shapewear and sexy underwear), the data shows that the number of women’s underwear The growth rate increased by more than 600% year-on-year, and the cumulative number of orders for sexy underwear increased by more than 400% year-on-year. A boss of an underwear factory, Chen, told the editor: “Compared with clothing, underwear is a necessity for people. Even if you don’t go out, you have to wear underwear!” He also told the editor that the first half of this year is generally the same as in previous years. In the past few months, I was unable to start work due to the impact of the epidemic. At that time, I was as anxious as an ant on a hot pot. Unexpectedly, things started to change in April, and I received several orders at once, mainly online orders. The orders I have received so far will last approximately Until around October.
At the end of the exchange, Boss Chen revealed to the editor that compared with previous years, foreign trade orders were more than domestic trade orders this year, possibly due to overseas The epidemic has not yet been effectively controlled, and many countries still recommend “home quarantine”, which directly affects the increase in required underwear. At the same time, for underwear, the regional differences in different countries are also more obvious. For example, the bras purchased in Dubai are not only high-end, but also have a size that is two sizes higher than the ordinary domestic ones. American consumers prefer organic cotton materials, and conceptual bras such as graphene and bamboo charcoal fiber that are popular in East Asia cannot impress them. . Up to now, the underwear transaction volume of various international e-commerce trading platforms still maintains a three-digit growth rate. </p
