The ten years of Internet development have once changed consumers’ shopping patterns. On the other hand, they have had a huge impact on the real economy, especially the clothing industry of durable consumer goods. The real economic business of the clothing industry has become more and more important. It’s getting harder and harder to do, and everyone can see it. Now the clothing industry is facing huge saturation. In addition, some brands that have not timely innovated and changed to cater to the changes of the Internet have experienced elimination. Now the world’s big brands are also facing a cold winter, and Chinese local companies have fallen directly.
The Internet changes life, and the emergence of e-commerce platforms not only changes consumption Habits have brought the real economy to a low point. Take the real clothing industry, it is a cold winter. Even many big international brands have been eliminated. One is that the industry is highly saturated, and the other is that there is no timely innovation.
The famous leisure brand Jeanswest is a big negative case. Since 2013, it has faced more than 6,000 layoffs and has closed more than 2,300 stores across the country. Just last August, Jeanswest was sold by the group at a low price, for only HK$800 million. Jeanswest is just one of them. Many Chinese brands have been completely eliminated by this Internet e-commerce platform. The same is true for La Chapelle, which everyone is familiar with, and was once called China’s ZARA.
I think back then La Chapelle was extremely prosperous and was the first mainland company to be dual-listed in Hong Kong and the mainland. clothing brand. Revenue exceeded one million in the first year. At its peak, there were nearly 9,700 stores worldwide with a total market value of 12 billion. Who would have thought that it is easier to conquer a country than to defend it. La Chapelle, who was once brilliant, eventually died of high inventory and died in a vicious cycle.
In addition to high inventory, high debt also overwhelmed Lai Charbel. By June 2019, Rasha had been saddled with 7.3 billion in debt. For a time, in order to protect themselves, LaChapelle tried to close a large number of stores to reduce costs. Despite many efforts, it was still unable to save the trend of huge losses, and eventually rented out the LaChapelle building to survive.
The next one is Columbus, a very famous sports brand, who was once as famous as the American Pathfinder in the country.
On December 31 last year, the company announced that the court had applied for Columbus bankruptcy reorganization, which also marked the official bankruptcy of Columbus.
Golunbu Outdoor Sports has always been a big outdoor brand in people’s minds, not an unknown small company. From the records, we can see that Columbus only researched and developed outdoor related products. The whole process of design, production and sales is an independent brand R&D and production enterprise. At its peak, it had more than 600 physical stores. But even for such a high-end outdoor sports business, it ended up going bankrupt, which makes people sigh. Behind the scenes, it has a very close relationship with Wei Qinghua, the chairman of Columbus.
Just 5 months after Columbus was listed on the New Third Board, 42% of the shares in Wei Qinghua’s name were He pledged it to an asset management company in Shanghai, and then submitted a resignation letter to the board of directors by express delivery announcing his resignation from all relevant positions as chairman and general manager. According to the news from the media, Wei Qinghua did this because of the huge debt owed by Columbus Company, and it has nothing to do with him personally. Contact was subsequently lost.
Although Wei Qinghua lost contact, the debts owed by the company still cannot be resolved. It is said that it owes more than 70 million yuan in bank loans and more than 30 million yuan in payments to suppliers. Even Employees were unable to receive their wages for several months. The reason for this result is due to Wei Qinghua’s blind expansion before going public. However, it was only expansion, but the supporting facilities, marketing model, and management system were not improved.
After Wei Qinghua lost contact, Columbus immediately lost its backbone, but the employees He did not give up and kept trying to save it. However, there were only 8 employees left at that time, and it was impossible to save the entire company. In the end, Columbus Company ended up bankrupt. What do you think of this? Welcome to share and discuss in the message area. I will be with you through the changes in technology and the development of the times! </p
