The era of great change has arrived, and the century-old changes are accelerating. At present, what kind of requirements do the structural changes in technology, consumption, market, and culture place on us? What kind of logic should Chinese clothing people follow in their numerous attempts? We’ll have the answers right here later this summer.
On August 20th and 21st, China’s garment industry ushered in the annual ideological gas station while operating at full capacity, supported by the China Textile Industry Federation and hosted by the China National Garment Association. , the “Lingdi Style 3D·2020 China Clothing Forum” co-organized by Zhejiang Lingdi Digital Technology Co., Ltd. (Lingdi Style3D) and hosted by Beijing Shengshi Jianian International Cultural Development Co., Ltd. was held at Beijing Oriental Grand Hyatt Hotel.
This forum is themed “Big Change: Confidence and Action”, and will be supported by dozens of elites over two days. A perspective on Chinese apparel brand companies in 2020, revealing the original value under the surface, building a corporate framework for the post-epidemic era, and developing “anti-fragile” system capabilities.
Here, industry leaders, fashion revolutionaries, youth activists, digital elites, and cultural scholars gather from the industry eye, economic trends, digital interconnection, intelligent transformation, and the younger generation and cultural break-up, depicting a future full of vitality and imagination for us.
Qualitative changes in digital strong infrastructure industry
Pressure can destroy things, or it can also create a solid core. The same is true for China’s clothing industry. The best way to withstand the storm is to strengthen the foundation. In the theme section of “Intelligent Transformation of Digitally Strong Industries”, the organizers hope to help enterprises restructure and establish optimal systems from the perspective of thinking, technology, models, capabilities, organizations and other units, so that they can become continuously evolving in the post-epidemic era. winner.
On the first day of the opening, Sun Ruizhe, President of China Textile Industry Federation, brought “‘What breaks through the clouds is always light’ – Transformation Education New opportunity, transformation and new game” keynote speech. He said that under the great changes unseen in a century, the Chinese garment industry needs to clarify the following issues. First, it must have an insight into the complexity of the international current situation and understand that the prospects for world economic development are highly uncertain and the deepening of geopolitical conflicts. There is a high degree of uncertainty, and the construction of multicultural relationships is also highly uncertain; secondly, we must grasp the initiative of industrial development, new lifestyles drive changes in production methods, and promote integrated development to become an important way to extend industrial value and achieve high Quality development must break through factor bottlenecks; third, we must establish a systematic digital transformation. Digital geographical competition is becoming a new means of industrial competition in various countries around the world. Digital transformation is becoming a new asset driven by innovation in the textile and clothing industry. Digital fashion is becoming the value of Chinese clothing brands. A new form of growth; fourth, we must promote the contemporaneity of traditional culture. The diversification of contemporary lifestyles is promoting a diverse cultural landscape of industries. The creativity of contemporary cultural styles is activating the cultural regeneration of traditional industrial resources. The influence of contemporary fashion brands is also The unique identity of Chinese fashion culture is being strengthened.
Revolving around the “Economic Trend under the Quadruple Game” On the topic, Xiong Yuan, chief macro analyst of Guosheng Securities, said that China’s economic recovery is facing “the epidemic is a protracted battle”, “the epidemic has caused the U.S. economy to accelerate recession”, “China-U.S. relations are facing another huge test”, “domestic supply and demand are facing differentiation” “Four major game points, and a detailed analysis of these four major game points. In the future, the most important goal of Chinese garment enterprises is to survive. Before the crisis has passed, they must increase leverage carefully, focus on structural opportunities, pay more attention to the capital market, and effectively use the power of capital.
Network thinking – what can the thinking of the Internet of Everything bring us? Consultant of Huawei Strategy Research Institute, founder of Ji Zhi Club, Beijing Normal University System Zhang Jiang, a professor at the School of Science, believes that both individuals and companies should get out of their “social comfort zone” to reach more people and more possibilities. The future development of Chinese clothing companies should focus on how to find the handover node for information transmission, and any events with a communication nature should attract more attention.
Fashion changer in “Lingdi Shining Digital Set Sail” During the discussion session, Liu Chen, founder and CEO of Style3D of Lingdi Technology, gave a speech entitled “Big Change: All-Digital Era”A group of like-minded people come together to define a brand. And I also believe that such a brand will also give the brand a long-term aspiration. A good brand itself is value belief, and this value belief is the best traffic in a highly competitive market. Liu Guangyao told the “power of self-confidence” through three stories. He said: Confidence in talents is so that China will no longer have neglected and declining design geniuses. Aesthetic self-confidence means that China no longer has a sense of inferiority in fashion products. Cultural confidence, so that China no longer has arrogance and prejudice about the origin of brands. When talking about the theme of “Overseas Fashion Luxury Industry Trends”, Liu Yujuan said that there are six major trends in our foreseeable future: any fashionable product must conform to the concept of fashion; unisex design regardless of age and gender; high-end New technological fabrics; personalized services; second-hand idle transfer; shared fashion luxury goods – rent instead of buy.
Tongpao expands youth fusion
Have you ever felt that “Generation Z” is happy to express but also difficult to understand? The theme section of “Team Expansion Youth Fusion” uses a “microscope” to focus on the younger generation, allowing companies to go through the intricate mental maze of young people, revealing the true feelings hidden under the surface, anchoring the direction of brand evolution, and becoming the “number one player” Leading the national tide towards the warmth of spring and the blossoming of flowers.
Youth culture researcher and co-founder of Youth Magazine Zhang Anding shared the topic of “Youth Trends and Innovation Prospects 2020”, while Akagi, the head of the fashion industry of Xiaohongshu, spoke in detail In order to “connect Generation Z and accompany fashionable Chinese brands to the world”, Wu Shengzhu, founder of Scenario Lab, talked about “Scenario DTC drives the rise of new concept clothing brands”.
In the “Enjoyment of Youth Actionists” session, as representatives of the Youth Actionists, Lin Jian, founder of Shitang, Tie Shou, co-founder of INXX, and founder of RIZHUO brand , CEO Zhang Lujian brought a collision of ideas and enjoyment respectively on: youthful unruliness, the growth code of designer brand Internet, etc.
Subsequently, Mao Jihong, founder and chairman of Exception, Lin Hai, founder and creative director of Particle Fever, and Wang Man, co-founder and general manager of Le Fame Xiu, Feng Guang, founder and CEO of MISFAN brand, Zhuang Xiaojun, founder and designer of IMM, Liu Chaoying, founder and creative director of CHAU·RISING brand, Ye Qian, founder and creative director of YES BY YESIR brand, founder and designer of deepmoss Teacher Liu Xiaolu and others served as dialogue guests and conducted an interactive dialogue on “Youth Action School Enjoyment”.
Cultural expansion and creativity are changing
The journey of Chinese clothing companies It’s a sea of stars, how can we sing the triumphal song of the East in the global market? How to highlight one’s own existence in the massive information? The theme section of “Cultural Expansion, Creativity and Change” focuses on cross-border integration. In “mixed reality”, we find creative breakthrough points, break away from the inherent paradigm, constantly explore new cultural resources, and continue to create brand freshness.
As the guest speaker of this unit, scholar and writer Yu Shicun discussed “Social Change and Prophecy”; freelance writer and independent academic Liu Gang published “Cultural China’s Later, Li Dongjun, an independent cultural scholar, and Ling Hulei, director of the Institute of Cultural Power, respectively discussed the internal circulation of fashion and culture: folk art and new national trends.
In the “JD Fashion Brand Roundtable Dialogue” session, Zhao Yingming, President of the Fashion Home Platform Business Group of JD Retail Group, and Chairman of Beijing Fangsheng Fashion Technology Group Wang Tao, Ding Wujie, Chairman of Zhuoshang Clothing (Hangzhou) Co., Ltd., Chen Yongbin, Chairman of Zhengzhou Lingxiu Clothing Co., Ltd., Zhou Yan, President of Sifan Fashion Culture Group Company, Lin Qi, founder of Life in Zuo Brand, Wang Guoxiang, Executive Vice President of Langzi Co., Ltd. , Sun Qingfeng, Chairman of Shanghai Zhaowu Brand Management Co., Ltd., Zhou Long, CEO of Shanghai Wuhe Industrial Co., Ltd., and other well-known brand leaders discussed and exchanged views on fashion and brands.
In the final closing summary, Chen Dapeng, vice president of China Textile Industry Federation and president of China Garment Association, gave a speech. In the past two days, more than 50 people As a brand leader, technology pioneer and cross-border expert, through multi-level and borderless communication on and off the stage, online and offline, he has brought us a lot of innovative thinking and practical experience in response to the current changes in technology, market, culture, etc., and at the same time It also looks forward to a broader development space and new value direction for the industry. This year’s forum, in the special context of the COVID-19 epidemic, geopolitical conflicts, and climate change, especially when the industry is facing major challenges and pressures, allowed us to further clarify the meaning of change, boosted our confidence in the development of the industry, and also It increases our ability to innovate and move forward.
In this development process, China’s garment industry should have three important characteristics: First, it must have sustained and strong innovation capabilities, especially technological innovation. The second is to comprehensively enhance our cultural creativity. The third is to contribute to the commercial civilization innovation of the clothing industry. Major changes unseen in a century are also great opportunities for our industry to grow from big to strong. Comprehensively improve digital capabilities, continue to be pragmatic and pioneering, make large companies strong and good, and small businesses be beautiful, specialized, and special. With an innovative heart and perseverance, our goal of strengthening the country will surely be achieved!
��Comprehensively enhance our cultural creativity. The third is to contribute to the commercial civilization innovation of the clothing industry. Major changes unseen in a century are also great opportunities for our industry to grow from big to strong. Comprehensively improve digital capabilities, continue to be pragmatic and pioneering, make large companies strong and good, and small businesses be beautiful, specialized, and special. With an innovative heart and perseverance, our goal of strengthening the country will surely be achieved!
</o:p
