The epidemic has severely damaged the fashion industry, but textile printing and dyeing people who keep pace with the times will never be defeated. Recently, many clothing brands have launched clothing with antiviral or antibacterial functions. Can this kind of clothing really prevent the spread of the new coronavirus?
The new coronavirus pneumonia epidemic has affected life Everything – including fashion. In order to cater to the new economic reality and customers’ concerns about the new coronavirus, several clothing companies have developed clothing with anti-viral functions.
Faisal Ahmed, CEO of Artistic Denim Mills, Pakistan’s leading denim apparel manufacturer, said in a statement: “COVID-19 has reset the world. . This means we have to change the way we live. The protective effect of clothing will become a key factor in determining how we buy and wear.”
Artistic Denim Mills is the company One of the first companies to apply anti-virus technology to clothing products. In June, the company partnered with Swiss textile company HeiQ to launch a line of anti-viral denim and masks.
HeiQ claims that its anti-virus NPJ03 technology “treated fabrics can prevent microbial degradation and inhibit bacterial odor” and is effective in a 30-minute test against the new coronavirus. The accuracy is as high as 99.99%. Germany has approved the technology’s anti-virus capabilities, the company said.
In July, the denim fashion brand Diesel announced that it would cooperate with the Swedish company Polygiene to apply anti-viral technology in the new season’s fashion. Polygiene’s ViralOff technology is said to reduce viral activity by more than 99% within two hours of pathogen contact with the fabric. The fabric reacts with key proteins of the virus and prevents the virus from attaching to textile fibers. The technology is said to be designed to protect the treated product, not to prevent the wearer from contracting the virus.
Viraloff technology will be used in Diesel’s 2021 spring and summer denim fashion series, with the aim of being applied to a wider range of products in the future.
With many consumers looking for extra protection while exercising, other sportswear brands such as Under Armor and Live! have followed suit by adding anti-viral technology to their lines. middle. Under Armour’s masks have “an antimicrobial treatment on the inside to help the mask stay fresh.”
Medical experts said that it is still unclear whether the new coronavirus can be transmitted through clothing. Although the virus can survive on clothing and surfaces, it is not known if or how viruses on clothing can trigger infection.
Although the efficacy of these antiviral products is unknown, according to a report from Global Market Insights, their market share currently reaches US$10.48 billion (approximately RMB 72.6 billion), and It is expected to rise to US$20.5 billion in 2026, nearly doubling.
Although anti-viral clothing is not the best solution to help stop the spread of coronavirus, many companies are investing in this technology to produce more fashion and clothing during the epidemic. An all-in-one product. </p
