Xiamen headquarters, even though it is the weekend, the e-commerce department is still busy. This year, Hongxing Erke Group has raised new retail to a new strategic level and formed a super professional live broadcast team to work on a new live broadcast track!
Today’s sports brand competition pressure is a bit high. The continued efforts of international brands occupy the innate advantages of branding, and In recent years, the national trend has also suddenly emerged, and old sports brands have survived in the cracks. If you want to change the existing ecology, you need to learn to innovate.
From the 2019 “China’s 500 Most Valuable Brands Ranking”, Li Ning has It fell to the third position, with a brand value of 23.454 billion yuan.
So which brand is so strong? Dare to occupy the second place on Li Ning’s list? In fact, its name is Hongxing Erke. I believe some people are familiar with this low-key and restrained brand.
The second largest sports brand
Judging from the “Ranking”, this new brand once again won the label of the top 500 companies, and its brand value is 31.581 billion yuan, second only to Anta. Many people may think it is the dark horse of sports brands, but this cannot be said. It has been in the sports market for 20 years. Although it was founded 11 years later than Li Ning, Hongxing Erke is also an old brand.
The fact that it can rise to second place again with the label of an old brand shows that Hongxing Erke’s brand influence is still very great. Judging from public information, the company has 30,000 employees and 7,000 stores in the global market. Now it is no longer limited to production and sales. It is also very strong in research and development. It is no wonder that its products can be sold to many places around the world. It is considered the light of the nation.
With the slogan “TO BE No. 1”, the brand has also gained market recognition and attention. The number of corporate stores has also expanded to 7,000, gaining market recognition. favor, and also established a big-name image through sponsorship.
Due to the epidemic, many clothing brands are downsizing and reducing the number of stores in order to minimize operating costs and tide over the difficulties. However, Hongxing Erke is doing the opposite. In short, it plans to continue to add 800 new stores in 2020, which shows that the company is full of confidence.
In order to optimize channels, Hongxing Erke also launched a “500 million subsidy” plan to strongly support dealers and develop its sights to In the field of third- and fourth-tier counties and cities, in fact, in the past few years, Hongxing Erke has been establishing its brand image. After all, its positioning in the early years was not clear, its marketing concepts were aging, and its market sales were also declining.
Judging from the current upgrade strategy, Hongxing Erke’s results are very significant, otherwise it would not have defeated Li Ning and ranked second.
Today’s Hongxing Erke also pays attention to the research and development of new products, especially those products with different styles that are highly popular in the market. Welcome and win the favor of the market.
Other brands must also find opportunities for breakthroughs in adversity, focusing on the actual needs of consumers to meet their needs and achieve an increase in sales.
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