As a traditional Internet giant, Alibaba has realized that the real economy is its future, and it is a new track, so it spent three years developing a new platform Xunxi. It is said that the project has been kept secret within Alibaba for three years, and relatively few people know about it.
In recent days, many media have received the “September 16 Alibaba “Baba Zoo, there are new animals” mysterious invitation. This is actually a way that Internet companies often launch new products or platforms.
Part.1 “New “Animals” appears
According to sources who broke the news, the smart factory platform “Xunxi” has been quietly sneaking for three years. Checking the official website of “Xunxi”, we found that the platform is currently only open to specific Taobao accounts.
“The platform was developed under the Tmall Taobao system, not Alibaba B2B.” The aforementioned insider told Yibang Power. It can be seen that new manufacturing corresponds to new retail, and under one system, Alibaba’s digital ecology integrating supply and marketing will completely penetrate the entire industry chain.
According to Tianyancha information, Jiang Fan, president of Tmall Taobao, is the chairman and legal representative of Hangzhou Xunxi Digital Technology Co., Ltd. The company has a registered capital of US$30 million.
Part.2 Xunxi Three major parts of the platform
Judging from the public information, the Xunxi platform consists of the following three parts:
Part one, data driven smart factory. It uses the slogan “Data enables fashion to be made on demand” to show Alibaba’s expectations for the Xunxi platform.
Part two, the three core values of the platform. They are platform guarantee, ultimate convenience and fast and unbreakable.
Part three, new model of digital twin manufacturing. The Industry 4.0 Research Institute found that the Xunxi platform uses functions such as 3D virtual simulation, Internet of Things, artificial intelligence and big data analysis to form a digital twin manufacturing model.
Part.3 What is the difference between Rhino intelligent manufacturing and traditional manufacturing ?
ONE
The Rhino Factory can focus on consumer demand and use cloud computing big data to connect both sides of supply and demand to achieve sales. Fixed production.
The “Rhinoceros Factory” will use artificial intelligence technology to gain insight into consumer demand from large samples such as Taobao Tmall, social information, and fashion trends, and provide brands with “the style.” “How many pieces can be sold next month”-level sales forecast suggestions to guide brand owners to produce hot-selling products.
“Traditional manufacturing” determines production capacity based on the production line’s capabilities and historical experience, organizes production 4-6 months in advance, and starts producing down jackets in the summer. Under this model, When the market environment changes, there will either be insufficient preparation for hot sales or unsalable inventory.
TWO
Rhinoceros Factory is a “high-frequency new product, rolling replenishment”, traditional manufacturing It is “mass production”.
“Rhino Factory” uses a self-developed flexible manufacturing system and Internet of Things layout to achieve a minimum order of 100 pieces and delivery within 7 days. Brand owners use Taobao and Tmall to launch new sales to determine whether to place additional orders or adjust styles. Allow brands to respond to trends in a timely manner and reduce risks.
The “traditional manufacturing” industry is large-scale, batch production, with a minimum order of 5,000 pieces and delivery within one month. It is equivalent to the “futures” system. When new fashion trends emerge, it is difficult to respond quickly to the market.
Part.4 Top Five Rhinos Innovation points
Factory “Smart Brain”:
Rhinoceros digital design system links the demand and supply sides, enabling rapid 3D simulation testing , provide merchants with a quotation basis, provide procurement basis for the supply chain, provide process guidance for production, and accelerate product introduction and replacement.
Central warehouse intelligent warehouse, cutting and distribution:
Rhino Intelligent Central The warehouse is like the “central kitchen” of the catering industry, enabling intelligent procurement and flexible supply. Rhino Intelligent Manufacturing, each piece of fabric has an ID, which enables full-link tracking, automatic inbound and outbound management, automatic distribution and intelligent picking. The resource utilization rate is increased by 4 times compared with the industry average.
Intelligent navigation “chessboard hanging”:
The first “chessboard hanging”, through the Internet of Things + artificial intelligence technology, hanging hangers can be automatically assigned to relatively idle workstations, changing the past one-way hanging in garment factories Circulation, prone to congestion problems.
Digital printing:
First digital For printing, the printing process parameters can be positioned by projection, replacing the traditional factory manual frame positioning, which greatly saves printing efficiency.
Environmentally friendly washing water:
Using E-Flow atomization technology instead of traditional water bath treatment, the water consumption for washing each piece of clothing can be reduced to the original traditional washing water 1/3, greatly reducing emissions and improving the competitiveness of washing water.
What kind of performance will this new rhino bring to Ali Zoo in the future?
“New Manufacturing makes ‘Made in Internet’ a reality,” said Wu Xuegang, head of Rhino Intelligent Manufacturing Platform. “80% of the members of Alibaba’s new manufacturing team are engineers. We believe that one day, the factory’s manufacturing capabilities can be used like cloud computing. Call, realize the cloudization of production, and make the clothing and textile industry more flexible. Not only small and medium-sized clothing production companies, but also entrepreneurs, anchors, and designers across the country will benefit from new manufacturing. ”
Well, after Alibaba’s new manufacturing has brought us new ideas, let us calmly consider a question: when the business model is reconstructed, there will inevitably be some The stage will be eliminated, so who will be eliminated in the textile industry chain?
Let us first take a look at the comparison between the old and new models:
Image source: Deloitte
At the 2018 Yunqi Conference, Jack Ma defined the new manufacturing The standards are: on-demand customization, personalization, intelligence, and the core of on-demand manufacturing is data. New manufacturing is a manufacturing industry based on big data, that is, data will become the real means of production, as can be seen from the comparison chart produced by Deloitte The traditional manufacturing industry has serious path disadvantages on the supply side.
For example: the new model stimulated by C2M has greatly strengthened the connection between the front and back ends of the industrial chain. In the past, it was “what companies produce, consumers consume”, but now it is “what consumers need, companies produce.” So if a piece of clothing is from the fabric to the hands of consumers, if it is a traditional model, due to the end consumers and The connection between the front-end manufacturers is very weak, and they often need to go through two stages: fabric wholesale and clothing wholesale, which gives clothing and fabric wholesalers room to survive; but the new model uses digital technology and logistics to transform consumers into Manufacturers and factories are closely linked. While improving business efficiency, what has been wiped out is the living space previously left for wholesalers.
Why do you see the situation in the fabric market? Going to a tailor to take customers to customize clothes? Because many fabric dealers are really just selling fabrics. They don’t know what real consumers like and they don’t have their own tailors. They think they can just sell the fabrics well.
With the advancement of new manufacturing, fabric wholesale and retailers doing business with this mentality may be wiped out by this “rhino”. Fabric merchants cannot just focus on Jiang Fan as a director After all, it has nothing to do with us.
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