Children’s clothing market sales in July
(1) Sales of children’s clothing
According to statistics from the China National Commercial Information Center, the retail sales of children’s clothing at key large-scale retail enterprises in the country fell by 13.6% year-on-year in July 2020, and the decline narrowed by 3.2 percentage points month-on-month. , retail sales increased by 0.9% year-on-year, and the growth rate increased by 12.4 percentage points month-on-month.
(2) Sales by region Situation
Judging from the growth of children’s clothing retail sales in the four major regions, the retail sales of children’s clothing in the central region increased by 10.6% year-on-year, and the growth rate was significantly higher than that of the other three major regions. Children’s clothing retail sales in the eastern region increased by 12.1% year-on-year, making it the only region to achieve positive sales growth.
(3) Sales situation by city
Looking at different tier cities, the retail sales of children’s clothing in first-tier cities fell by 8% year-on-year, and the retail volume dropped by 5.2% year-on-year, which was smaller than that in second- and third-tier cities. The retail sales and volume of children’s clothing in third-tier cities have fallen relatively sharply.
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