“The composite fabric base fabric is in urgent need, and the price will be raised by 50 cents from today!” “If you have money, you can’t buy the goods. After paying, you have to wait in line for more than an hour for loading!”…
Recently, Keqiao’s textile printing and dyeing industry has suddenly entered the peak season. There has been a “rush to buy” raw material gray cloth. Long queues have formed at the entrance of the printing and dyeing factory, and popular products are “hard to find”.
September and October every year are the peak seasons for the textile printing and dyeing industry. However, compared with previous years, this year’s “Golden Nine and Silver Ten” peak season in China Textile City was not only not affected by the epidemic, but was even more popular. So, in the post-epidemic era, has the textile printing and dyeing industry really come out of the “cold winter”? How have market conditions changed? In the past few days, reporters have conducted interviews and investigations.
Phenomena: The price of gray fabrics has increased, and the market peak season has been extended
“Now the hot-selling fabrics in the warehouse are basically sold out, new orders are shipped very slowly, and raw material procurement and processing have to be queued.” Yesterday, “Niobium Textile” located in the East Market of China Textile City Store manager Zhou Xinyue told reporters while busy responding to customer inquiries on her mobile phone. Shaoxing Niocai Textile Co., Ltd. mainly produces mid-to-high-end down jacket fabrics. Starting from July, the company’s order volume has gradually picked up, and it has reached a climax in September.
Zhou Xinyue said that this year’s “Golden Nine and Silver Ten” peak season has come quickly and fiercely, causing the market to have a situation where “it is hard to find a cloth”, and the price of gray cloth has also gone up, with the price per meter rising. 5 cents to 1 yuan, this situation has not happened for several years. In order to grab raw materials for gray fabrics, the company directly bought out a graphene fabric at a high price.
Since last month, Chen Tiaozhen, the proprietress of Shaoxing Chunyuan Textile Co., Ltd., has hardly had any rest and has been busy until 11 or 12 o’clock in the night every day. “In previous years, the peak season usually lasted only about one week, but this year it was extra long, already more than a month.” Chen Tiaozhen said that the company’s order volume last month reached 2 million meters, nearly three times that of other months. “Especially For corduroy fabrics, this year is the best business year in 10 years.”
This situation has also been confirmed by many printing and dyeing companies in Ma’an Street, Keqiao District. The reporter drove into the printing and dyeing gathering area. Almost every door of the printing and dyeing enterprises passed by was piled with white fabrics, and trucks came and went in a constant stream. “Since June, printing and dyeing enterprises have gradually recovered from the ‘cold winter’, especially these two months, which are extremely long peak seasons.” said the relevant person in charge of the Economic Development Office of Ma’an Subdistrict Office.
Zhu Yumei, chairman of Zhejiang Jiahua Printing and Dyeing Co., Ltd., told reporters that customers who need printing or dyeing processing have lined up in the factory area. In the past, customers would send gray fabric in the afternoon and it could be shipped the next day. Now we have to wait, which can be as short as two or three days, as long as ten days and a half month, and some products take 45 days to be delivered.
At Shaoxing Nanyan Dyeing and Finishing Co., Ltd., orders have been scheduled to the end of December. “Not only processing, but the sales of our own developed products are also very good.” Wang Xiaoyan, general manager of “Nanyan Dyeing and Finishing” said that this year the company has installed four new napping production lines and developed several new products, which are very popular in the market. ” If we don’t count the first half of the year and only count the results since the second half of the year, the company’s sales have increased by 10% to 20% compared with the same period last year.”
Although it is close to the end of October, in the eyes of industry insiders, this year’s peak season is far from over. Wang Xiaoyan predicts that this peak season will last at least until the end of the year.
Reason: Foreign orders are returning one after another, superimposing the domestic sales peak season
What reasons make this peak season of the China Textile City market “again?” Urgent and fierce”? The reporter visited some chambers of commerce and relevant departments.
“This is directly related to the severe epidemic situation abroad.” said Dai Lingyun, candidate for president of the Dubai branch of the China Textile City Overseas Chamber of Commerce and chairman of Shaoxing Daier Textile Co., Ltd. In many major textile countries in South and Southeast Asia such as India and Sri Lanka, many textile export companies have been affected by the epidemic and cannot guarantee normal delivery. Many textile orders originally placed in these countries have been transferred to China. “From all over the world, Look, the only country that has good epidemic control, a complete textile industry chain, and can successfully reach production is China.”
“In previous years, we had about 30% of foreign trade orders, but this year there are basically no foreign trade orders.” Chen Tiaozhen told reporters that in the past, the company’s export fabrics were sent directly to Bangladesh, In countries such as Vietnam, clothing, headwear and other products are made by local manufacturers and then exported around the world. This year, these fabrics have been “exported to domestic sales”, and most of them are sent to Guangzhou, Shenzhen and other places, where the demand from garment factories is huge.
The reporter saw from data released by the General Administration of Customs that in September, my country’s exports of textile yarns, fabrics and products reached US$13.152 billion, a year-on-year increase of 34.69%. High growth. From January to September, the cumulative export volume of textile yarns, fabrics and products reached US$117.95 billion, a year-on-year increase of 33.7%.
In addition to the large influx of exclusion orders, the arrival of the traditional peak season for domestic sales is also an important reason for the accelerated rise in market prices. Wang Xiaoyan said that according to the rules of previous years, September and October happen to be the peak purchasing season for autumn and winter fabrics. In addition, there is news that there may be a cold winter this year, so many operators have stocked up on autumn and winter fabrics. And “Double Eleven” and “Double Eleven”The e-commerce promotion festivals such as “Twelve Years” are coming soon, as well as the recent increase in raw material prices. Multiple factors have superimposed, which have increased the market popularity.
“Last year’s warm winter phenomenon, this year’s epidemic situation The impact has caused continuous impact on the textile fabric industry. Many companies have a conservative attitude and do not dare to stock up on goods or only dare to stock up on small quantities. This has led to a shortage of supply on the supply side after downstream demand rebounds. “Wang Xiaoyan’s analysis.
Reflection: The overall market is picking up, why are they facing the cold?
In the textile industry There is a saying circulating in the industry: When business is at its worst, there are still people who make money. On the contrary, when the overall market rises, there are also people who “look back and sigh” because they did not seize the opportunity.
During the visit, the reporter met several business owners who frequently sighed: “Business is not good, it’s too difficult. “There are two main reasons. First, there are many customers who inquire about orders, but very few actually place orders. Because customers need urgent orders, it is best to have spot goods, and their warehouses do not have sufficient spot goods; second, they prepare spot goods. , customers don’t like it, but they are not prepared for what customers want.
“A friend of mine, when everyone did not dare to stock up on goods in the first half of the year, he did the opposite and stocked up on large quantities. Just in time to catch up with this wave of market trends. “Dai Lingyun said that his experience can be used as a reference for many business owners. When facing a major crisis, they must remain calm, strengthen their confidence, believe in the country’s ability to turn crises into opportunities, and be ready to seize opportunities at any time.
Han Chong, CEO of Online Textile City, believes that problems such as lagging information and insufficient information are also one of the reasons why many operators are caught off guard when the market picks up. The entire textile supply chain has a response cycle , any fluctuations on the front-end supply side or the end-end demand side will take a certain amount of time to be transmitted to the fabric operators. And it is difficult for the operators themselves to make accurate judgments in a timely manner.
“If the government can take the lead in building a textile big data supply chain platform, then this problem can be easily solved. “Han Chong said that with the support of massive supply chain big data accumulated over a long period of time, combined with annual fashion trends, the system can predict relatively accurate market changes and provide operators with accurate reference.
Some people in the industry also pointed out that the current hot market situation is estimated to only last for two or three years at most. The textile printing and dyeing industry is a labor-intensive industry and is very sensitive to labor costs, prices and other factors. Once a foreign epidemic occurs, With the situation under control and production capacity gradually restored, these returning orders are likely to be transferred outward again.
“Therefore, for Keqiao and even the national textile industry, the only way out is still Industrial upgrading. “The relevant person in charge of China Textile Urban Construction Management Committee said that on the one hand, we must carry out production technology reform, accelerate digitalization and intelligent transformation, reduce dependence on labor and improve production efficiency; on the other hand, we must enter high-end fields with high added value, At present, the advantages of Keqiao’s textile printing and dyeing industry are still concentrated in mid-to-low-end products, and high-end products are still far behind developed countries. Therefore, companies must work harder in design, technology, technology, etc. to continuously narrow the gap in this area.
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