On the evening of October 21, Ningbo Peacebird Fashion Clothing Co., Ltd. (603877.SH) released its third quarter financial report.
Financial report data shows that Peacebird’s revenue in the first three quarters of 2020 reached 5.521 billion yuan, a year-on-year increase of 10.35%; the net profit attributable to shareholders of listed companies exceeded 310 million yuan, a year-on-year increase of 50.04%.
In addition, the net profit excluding non-recurring gains and losses attributable to shareholders of listed companies was 214 million yuan, a year-on-year increase of 151.1%. Following the strong growth of non-net profit in the second quarter, Peacebird achieved non-net profit of 158 million in the third quarter (July-September), a year-on-year increase of 161%, maintaining a strong growth momentum.
From January to September 2020, Peacebird continued to increase the proportion of e-commerce business in combination with the macroeconomic situation and market changes during the epidemic, and actively promoted mini programs, Internet celebrity live broadcasts, etc. New social retail channels; while focusing on operations, focusing on the improvement of store profitability and improvement of operating quality, resulting in online and offline omni-channel revenue growth, of which online revenue increased by 29.77% year-on-year. As of the end of the reporting period, the company had 4,384 offline stores.
Peacebird stated that as one of the first batch of companies to deploy innovative retail strategies, it is currently moving towards becoming a “technological fashion” company. The company’s “focus on fashion”, “digital drive” and “full network retail” technological digital transformation path has begun to show results. Against this background, Peacebird continues to increase its technological digital transformation.
China Fashion Association x Peacebird “China Contemporary Youth Fashion Research Center” Awarding Ceremony
(left : Chen Hongchao, CEO of Peacebird Fashion Clothing; Right: Chen Dapeng, President of China National Garment Association)
Peacebird plans to raise nearly 800 million yuan in funds, focusing on building a consumer insight and deep link platform (Customer demand insights, live broadcast sharing projects, fashion wear and precision marketing projects, etc.), supply chain operation efficiency improvement platform (precise product research and development, intelligent supply chain upgrade, intelligent product allocation and replenishment, etc.), and basic guarantee support platform ( Information security, ERP upgrade, hybrid cloud project construction, etc.).
Donghua University President and Academician of the Chinese Academy of Engineering Yu Jianyong)
It is worth noting that on October 22, as the opening ceremony venue of the Ningbo Fashion Festival, Peacebird’s new headquarters building-Peacebird Fashion Center will also be Uncover its mystery.
Peacebird new headquarters building map
It is reported that the Peacebird Fashion Center was designed by British architectural designer Daniel Statham and his team.
In this event, PEACEBIRD brought together its four major brands, PEACEBIRD WOMEN, PEACEBIRD MEN, Mini Peace, and LEDIN, to appear at the opening ceremony of the PEACEBIRD Fashion Center. The show not only showcases the brand’s “Chinese design”, but also helps the Chinese fashion industry take off in the world with a newly upgraded fashion platform.
Peacebird brought its four major brand shows to the Ningbo Fashion Festival
Zhang Jiangping, founder of Peacebird Company, said: “The newly completed Peacebird Fashion Center will become a ‘double cradle’ fashion platform focusing on youth culture and Chinese design. We also hope that with the help of the platform, we can provide more pioneers for consumers in the new era. Fashion concept.”
As Peacebird’s new headquarters building, this spiral-shaped modern building, which has taken several years of preparation and is inspired by the “heat flow” that supports bird flight, has created a The 360-degree fully open office, dual interior and exterior landscapes, and the coherent “gathering space” from top to bottom of the building use architectural design language to interpret Peacebird’s corporate culture of openness, inclusiveness, innovation and vitality.
The officially put into use Peacebird Fashion Center will be committed to building a comprehensive fashion platform rooted in China and serving the world. </p
