Fabric Products,Fabric Information,Fabric Factories,Fabric Suppliers Fabric News The main brand is overtaken: Is Anta’s FILA or FILA’s Anta?

The main brand is overtaken: Is Anta’s FILA or FILA’s Anta?



Recently, domestic sports brand Anta Sports (02020.HK) announced that in the third quarter of 2020, the retail sales of Anta brand products achieved low single-digit positive growth year-on-year. The retail sal…

Recently, domestic sports brand Anta Sports (02020.HK) announced that in the third quarter of 2020, the retail sales of Anta brand products achieved low single-digit positive growth year-on-year. The retail sales of FILA brand products achieved a positive growth of 20%-25% year-on-year. This report triggered a discussion: Is it FILA from Anta, or is it FILA from Anta?

First-half financial report data shows that Anta’s revenue decreased by 1% year-on-year to 14.7 billion yuan; operating Profit was 3.604 billion yuan, down 15.3% year-on-year; net profit attributable to parent companies was 1.658 billion yuan, down 28.6% year-on-year.

It is worth noting that the reason why Anta’s total revenue only fell slightly by 1% was mainly due to the reverse of FILA. Potential growth. According to public data, the brand FILA it acquired in 2009 already accounts for half of its revenue, and there are even signs of it gradually replacing the main brand.

Tianyancha App shows that FILA’s related entity is Xiamen Feile Sports Goods Co., Ltd., which was established in August 2010 with a registered capital of 20 million yuan. The legal representative is Lai Shixian. The company’s business scope includes: wholesale and retail of shoes, clothing, bags, and sporting goods; design, development and supporting services of shoes and clothing, etc. It is wholly owned by Fila Sports Co., Ltd.

According to the official website of ANTA Group, ANTA Group is a comprehensive, multi-brand company specializing in the design, production, and sales of sports shoes, clothing, accessories and other sports equipment. sporting goods group. The company was founded in 1991 and listed in Hong Kong in 2007.

The group owns ANTA (China), FILA (Italy), DESCENTE (Japan), KOLON SPORT (South Korea), SPRANDI ( UK), KINGKOW (Hong Kong) and many other well-known Chinese and internationally renowned sports brands.

Tianyancha App financing information shows that Anta Sports Goods Co., Ltd. is a related entity of Anta Sports. After going public in 2007, it completed an equity financing in January 2008 and invested Fang is Blue Capital.

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