SKECHERS, the sports and leisure brand (hereinafter referred to as “SKECHERS”) released its third quarter financial report. Global sales continued to grow after the epidemic to US$1.3 billion, an increase of 78.3% from the second quarter, but still declined year-on-year. 3.9%.
The financial report specifically mentioned that sales in the Chinese market increased by 23.9% compared with the same period last year and continued to improve.
Skechers’ international business fell 4.1% year-on-year due to sluggish distributor and retail performance. The U.S. domestic business fell by 3.7%, but this was partially offset by a 172.1% increase in e-commerce channel sales.
From the perspective of segmented channels, the domestic wholesale business in the United States increased by 6.3%, while the international wholesale business decreased by 0.5%. However, the wholesale business in international markets such as China, Germany, and Australia recorded two digit growth.
Comparable same-store sales directly to consumers still performed poorly, with an overall decrease of 22.1%, and domestic and international decreases of 20.4% and 26.1% respectively.
In terms of category, CEO Robert Greenberg mentioned in a statement that Skechers’ men’s and women’s sports shoes and sandal styles are the most popular among various products. Growth is strongest in China.
Skechers Chief Operating Officer David Weinberg specifically mentioned in the financial report that Skechers Cage had the fastest growth in September, bringing second-quarter sales to $1.3 billion, down just 3.9% from the same period last year.
Skechers has achieved strong double-digit growth in important overseas markets such as China, Germany and Australia. In order to continue to drive future business growth, we continue to invest in infrastructure construction globally, including expanding distribution centers in Europe and North America, establishing a new logistics center in the UK, and the Skechers China Logistics Center that is about to be completed radiating across the Asia-Pacific.
We believe that through global digitization and supply chain construction, we will better provide comfortable shoes to consumers around the world. As the world economy continues to normalize, we will also Will have a stronger brand.
As of the end of October, the number of Skechers super stores in China has reached 100.
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