From January to September, in the face of the adverse effects and practical difficulties caused by the COVID-19 epidemic and the complex international trade situation, textile and apparel professional markets in various regions seized the market opportunities during the peak sales season and achieved continued recovery in the industry. From January to September, the total turnover of 46 textile and apparel professional markets (including market groups) monitored by the China Textile and Apparel Federation Circulation Branch reached 724.940 billion yuan, a year-on-year decrease of 10.37%, and the decline continued to narrow; among them, from January to March, The total transaction volume decreased by 39.64% year-on-year. The total transaction volume from April to June decreased by 6.18% year-on-year. The total transaction volume from July to September increased by 15.76% year-on-year. The quarterly growth rate turned from negative to positive for the first time this year.
-The overall operation of the professional market from January to September 2020
From January to September, the total turnover of 46 textile and apparel professional markets (including market groups) monitored by the Circulation Branch reached 724.940 billion yuan, a year-on-year decrease of 10.37%. Among them, the transaction volume of 42 markets decreased year-on-year, with an average decrease of 15.77%; the transaction volume of 4 markets increased year-on-year, with an average increase of 8.40%.
(1) Analysis of market operating efficiency
From the perspective of market operating efficiency, the average operating efficiency of the 46 key monitored markets is 43,414.18 yuan/square meter (annualized ), a year-on-year decrease of 11.07%; the average store efficiency was 3.3178 million yuan/store (annualized), a year-on-year decrease of 10.78%.
(2) Analysis of market regional structure
From the perspective of regional structure, from January to September, among the 46 key monitored markets, the professional market in the eastern region recorded transactions The turnover of the professional market in the central region was 56.736 billion yuan, a year-on-year decrease of 7.58%, accounting for 87.22% of the total turnover of the professional market; the turnover of the professional market in the central region was 56.736 billion yuan, a decrease of 27.14% year-on-year, accounting for 7.83% of the total turnover of the professional market; the professional market in the western region The market turnover was 35.867 billion yuan, a year-on-year decrease of 23.21%, accounting for 4.95% of the total professional market turnover.
Chart 1 Analysis of regional turnover of 46 key monitored markets
Data source: China Textile Federation Circulation Branch Statistics
(3) Analysis of the circulation hierarchy
From the perspective of circulation hierarchy, the 46 key monitoring market units include 27 production-based professional markets and 19 sales locations. professional market. From January to September 2020, the transaction volume of 27 production-based markets reached 626.105 billion yuan, accounting for 86.37% of the total transaction volume, a year-on-year decrease of 8.40%; the transaction volume of 18 land-based markets was 98.835 billion yuan, accounting for 10% of the total transaction volume. 13.63%, a year-on-year decrease of 21.10%.
Brief analysis of the third quarter of 2020
(1) The textile and apparel professional market industry continues to recover
In the first quarter, affected by the new crown epidemic Affected by the pneumonia epidemic, the operations of professional markets in various places were suspended, and the average business hours were less than one month, which had a great impact on market turnover; in the second quarter, with the continuous improvement of epidemic prevention and control, and a series of consumption-promoting policies and promotional activities With effective implementation, the consumer market gradually recovered and the decline in market turnover narrowed; in the third quarter, the professional market entered the peak sales season, the offline exhibition economy recovered, and online transactions continued to innovate, achieving the first time this year that the growth rate turned from negative to positive. The textile and apparel professional market actively assumes the important responsibility of promoting domestic circulation and achieves the sustained recovery of the industry.
(2) Offline exhibitions have restarted in an orderly manner, and exciting activities have continued to innovate
In the first half of 2020, high-density gatherings of people have been strictly prevented and controlled across the country , professional markets in various regions have opened up channels, boldly innovated, moved traditional exhibitions with greater public safety risks online, and actively tried the online cloud exhibition model. In the third quarter, offline exhibitions in professional markets across various regions restarted in an orderly manner, and various offline activities were held in a variety of exciting ways. While actively fulfilling social responsibilities, they also delivered satisfactory results for the golden autumn. The China Textile and Apparel Industry Federation joins hands with four major professional exhibitions including China International Textile Fabrics and Accessories (Autumn and Winter) Expo, China International Clothing and Accessories Expo (Autumn), China International Textile Yarn (Autumn and Winter) Expo, and China International Knitting (Autumn and Winter) Expo to open “Autumn Joint Exhibition”; Qinghe Cashmere Town opens China·Qinghe International Cashmere and Down Products Fair and 2020 Qinghe Cashmere Fashion Week; Hanzheng Street Market holds 2020 China·Hanzheng Street Clothing and Accessories Expo and the first China·Hanzheng Street E-commerce Live Broadcast Festival; Guangdong Fashion Week , Changshu International Fashion Week and other fashion events have come to a successful conclusion, and the results of the 2020 China Puyuan Live Broadcasting Festival are gratifying… The textile and apparel professional markets in various regions have actively innovated and cross-border integration, achieved model and business upgrades, and demonstrated under the complex and changeable severe situation. Firm confidence and innovation power for industry recovery.
For the first time this year, the three professional markets achieved quarterly turnover growth from negative to positive
The third quarter is In the traditional peak season of the textile and apparel industry, professional markets in various regions have bucked the trend under the special conditions this year, creating a higher single-quarter turnover than in 2019. This is a display of the accumulated strength of the professional market, and it is also a demonstration of various innovations during the epidemic. The fruitful results of the attempt to change. When the textile and apparel professional market was unable to operate normally due to the epidemic, it conducted a series of online explorations, opening up more possibilities for cross-border and integration of markets and merchants in channels. In the third quarter, after offline activities and exhibitions gradually opened up, the professional market summarized its experience and cleverly integrated more online elements into offline activities and exhibitions, achieving digital transformation in more links and integrating online and offline development. direction, taking a solid stepstep.
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