The editor saw a piece of news not long ago. The American clothing giant Gap said that due to the forced closure of its stores during the COVID-19 epidemic, it was burning cash at an alarming rate.
Since February this year, GAP’s share price has fallen by 60% this year, and its market value has evaporated by approximately US$4 billion (approximately RMB 28 billion)!
In fact, it can be seen that fast fashion has become increasingly difficult in recent years. There are many nagging questions about the quality of fast fashion.
Fast fashion’s beautiful clothes are now disposable. There is no pattern at all after being washed twice in the washing machine. And their prices are actually not low, at least a hundred dollars, right?
Personally, I believe that fast fashion should not equate to poor quality. Not only that, poor quality is actually very unenvironmental.
Do you know?
The second largest industry causing environmental pollution and harm to the world! These are the fast fashion brands that surround us all day long.
DAYS OF GARBAGE／Photography: Gregg Segal
Swedish fashion brand Asket once wrote on a street wall: “Fuck fast fashion” to condemn fast fashion’s lack of concern for humans and the earth, making fashion a “waste”!
Both “fashionable” and “wasteful” have become very fast
In fact, the popularity of fast fashion is not unreasonable. Most of the fast fashion is in shopping. Center, and the most direct brand characteristic of shopping malls is “expensive”!
Fast fashion is undoubtedly cost-effective compared to those brand clothes. It unconditionally satisfies people’s sense of freshness in aesthetics and keeps the wardrobe updated frequently.
In terms of price, 5 pieces for 500 yuan and 1 piece for 5,000 yuan. I believe most people will go to the former without hesitation, right?
In fact, the real meaning of fast fashion is not “fashion”, but fast “replacement”; once a piece of clothing is too classic and wearable, it means that it is updated The speed of replacement will be reduced.
Fast fashion takes this into consideration and consciously produces large quantities of clothes of average quality.
Most people do not buy because of “need”, but because of “temptation”.
Even if it is discarded and thrown into the used clothing recycling bin, the clothing will be scattered in the garbage dump instead of being delivered to the people in need because it is too impractical.
Some fast fashions have been exposed and the number of jeans burned has piled up
Now, almost any type of clothing can only be kept in the hands of consumers for 15 years. Half a year ago.
We only have two fashion seasons: spring and summer, autumn and winter.
However, in recent years, the fashion season has become a “season change” 52 times a year. With new fashion trends emerging every week, the goal of fast fashion is to allow consumers to buy as much as possible clothing.
Fast fashion is causing huge damage to the earth
In the United States, only 10% of donated clothes can be resold, and the rest All of them will be buried.
According to statistics from the U.S. Environmental Protection Agency, about 1.3 billion tons of clothes are in landfills, which is equivalent to the waste of 200 T-shirts per person per year…
These clothes will not decompose for ten years, and the toxic chemical dyes produced will pollute the local soil and groundwater.
Clothing manufacturing is even more water-intensive, usually requiring more than 5,000 gallons of water to make a piece of clothing;
From the cotton field From the pesticides sprayed on the denim to the lotion used to soak the denim, every kilogram of denim produced will produce an average of 23 kilograms of harmful greenhouse gases;
In fact, fast fashion brands Also aware of this, H&M, Uniqlo, ZARA and other fast-selling brands have all planned recycling plans.
However, many people say that even with this policy, it will not actually help much in terms of environmental protection. We should wait and see what kind of environmental protection measures will be taken after fast fashion.
Let “style” and “quality” help you save 100 million
In fact, many sisters are reluctant to have a fast fashion The key reason: no money.
Although fast fashion is cheap, it has the same mindless designs and even directly copies big brands. It’s really embarrassing to wear matching clothes frequently!
The editor sometimes thinks about it carefully. Apart from the low price, what is so attractive about fast fashion?
In fact, there are really many styles that every girl can try. By finding the style that suits her, it is much more practical than blindly buying clothes. .
It is actually very interesting to buy a few fewer pieces but buy unique clothes that not only highlight your taste and temperament, but also allow you to enjoy the different styles of wearing one piece of clothing every day.
The editor once saw some interesting pictures on the Internet:
The price of 8 H&M sweaters = 1 White+Warren high-end cashmere sweater .
75 Forever21 handbags = 1 small sachet, and this small sachet can be used for a lifetime, and there may be room for appreciation!
The money for 6.2 ASOS pieces = 1 Burberry British denim coat.
In fact, we can see that the price of buying a few more pieces of fast fashion is enough for you to buy a very good quality brand clothes.
Of course, the editor is not encouraging everyone to buy luxury goods, but it is much more cost-effective to buy something that can be used for a longer time, whether it is clothes or items! </p
