The group’s profit in fiscal year 2021 will return to the best performance level in history achieved in fiscal year 2019.
Create “quality and easy shopping” to enhance the consumer experience
Create popular celebrity benefits to add fun to shopping
In stores first, the mobile UNIQLO will be officially launched on November 1st. In addition to launching more than 100 new autumn and winter products with unique designs, UNIQLO also innovatively launched the “UNIQLO × Roy6 by LINE FRIENDS collaboration series, Peanuts limited gift box, limited edition cloud bag” and other exclusive benefits for celebrity hot items during Double 11 this year, adding interest to the shopping spree. .
UNIQLO Exclusive benefits launched: Starting from October 21st, if you pre-order any co-branded model at Uniqlo Mobile, pay the final payment between November 1st and 3rd and the actual payment for a single order exceeds 600 yuan, you will have the opportunity to receive a ROY6 Laiyang pillow. Or receive a set of “Yuanqi” postcards. Peanuts living set gift box: The Peanuts living set gift box with Snoopy, Woodstock and Charlie Brown as the design patterns will be on sale in limited quantities at Uniqlo Handheld from 0:00 on November 1. The combination of comfortable quality and soft and cute IP will be available online as soon as it is launched It also has countless fans. Popular Internet celebrity cloud bag: In order to reward members, starting from November 1st, UNIQLO will provide members who have paid a single order of 599 yuan or more with the opportunity to receive a limited edition cloud bag. It combines cost-effective products with highly popular gifts. increase sales. After the limited-edition gift campaign was launched, the popular Yunduo bags in some areas were quickly sold out.
As fast and convenient as ever
In addition, UNIQLO’s “quality and easy shopping” is also reflected in its continued fast and convenient, and This is also Uniqlo’s core competitive advantage. UNIQLO, which has been undergoing digital transformation and upgrading through market exploration, layout of new retail, and continuous innovation and breakthroughs, has extended the “order online and pick up in store” service to nearly 800 physical stores across the country. Exchanges are available in all stores across the country that support pick up. . Delivery within 3 kilometers can be achieved as quickly as 1 hour. During the offline physical store shopping process, if there is a shortage of items, consumers can consult the store staff to experience UNIQLO’s “Shop As You Want”, search online store inventory with one click, and place orders instantly to meet their shopping needs.
Adhere to the concept of “sustainable development”
Uniqlo uses the strategy of “encouraging consumers to pick up in stores” to use offline The service of changing pants length and size in stores can minimize the Double 11 return rate, which not only improves the consumer experience, but also ensures sales performance. At the same time, reducing the waste of social resources by reducing the return rate is also the brand concept of “sustainable development” that UNIQLO has long adhered to.
According to the brand, due to the significant launch of Uniqlo’s O2O model during this year’s Double 11, store pickups have doubled in the early stage compared to the same period last year, which invisibly increases the opportunity to bring additional sales to stores. . With the same styles and prices online and offline, taking into account both online convenience and offline experience, Uniqlo’s Double 11 sales are a natural hit.
Uniqlo will open 3,000 stores in China in the future
Tasaka Yanai has publicly stated that more stores will be opened in China in the future. Calculated based on China’s population, It is expected to open up to 3,000 stores in the future. It is understood that since this year, Uniqlo has opened more than 40 stores, and 19 stores were opened on August 14 alone. By the end of the year, there will be dozens of new stores to meet consumers everywhere.
Uniqlo hopes to expand in China at a rate of 80 to 100 stores per year, and this plan is not static. It must make corresponding adjustments based on the needs of the Chinese market and economic changes. But generally speaking, we hope to continue to expand, continue to sink the market, use first- and second-tier cities as a foundation, and continue to march into third- and fourth-tier cities. In fact, Uniqlo has begun to seize the market in China’s third- and fourth-tier cities.
According to Fast Retailing Group’s forecast, the group’s profit in fiscal year 2021 will return to the best performance level in history set in fiscal year 2019. Among them, Uniqlo’s sales in the Chinese market are expected to achieve substantial growth, and online net sales will continue to maintain double-digit growth.
After entering the Chinese market for nearly 20 years, UNIQLO has participated in and witnessed the sudden changes in the Chinese clothing market, and its brand development remains strong. UNIQLO’s dedication to the craftsmanship and quality of its products and its high regard for consumers are the fundamental reasons for its continuous progress and expansion of its market territory.
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