The prosperity monitoring results of China Textile Federation Circulation Branch show that in November 2020, the prosperity index of national textile and apparel professional market managers was 50.75, the same as in October; the prosperity index of professional market merchants was 51.46, an increase of 0.23 from 51.22 in October. percentage points. In November, the textile and clothing professional market sentiment increased slightly based on the peak sales season in October, and the overall sentiment was improving.
1. The overall prosperity of managers and merchants is higher than 50 RMB Dry line
Data show that in November, the various prosperity indexes of national textile and apparel professional market managers and merchants increased slightly compared with October, and were overall higher than 50. line, continuing the peak sales season in October.
1. Managers’ sentiment index remains the same as in October
Chart 1 List of managers’ indices
Data source: China Textile Federation Circulation Branch Statistics
From the perspective of the manager’s prosperity index, among the total index, the manager’s prosperity index in November was 50.75, the same as October; the business environment index was 51.61, an increase of 0.32 percentage points from 51.29 in October.
Among the sub-indexes, the total operating volume index was 51.94, down 0.32 percentage points from 52.26 in October; the logistics shipment volume index was 51.94, the same as October; the passenger flow index It was 51.61, down 0.32 percentage points from 51.94 in October; the opening rate index was 50.00, down 0.32 percentage points from 50.32 in October; the rent index was 48.71, up 0.32 percentage points from 48.39 in October; the e-commerce sales index was 50.32 , an increase of 0.64 percentage points from 49.68 in October.
2. The merchant prosperity index increased by 0.23 percentage points
Chart 2 Merchant Index List
Data source: China Textile Federation Circulation Branch Statistics
From the perspective of merchant prosperity index, among the total index, the merchant prosperity index in November was 51.46, an increase of 0.23 percentage points from 51.22 in October; the business environment index was 53.57, an increase of 2.47 percentage points from 51.10 in October.
Among the sub-indexes, the sales volume index was 53.36, an increase of 0.41 percentage points from 52.95 in October; the average selling price index was 52.80, an increase of 0.20 percentage points from 52.60 in October; The profitability index was 52.94, an increase of 0.47 percentage points from 52.47 in October; the comprehensive cost index was 49.02, a decrease of 0.43 percentage points from 49.45 in October; the inventory index was 50.00, an increase of 0.68 percentage points from 49.32 in October; e-commerce sales The index was 50.63, an increase of 0.08 percentage points from 50.55 in October.
2. Data analysis
1. Total market operation, logistics shipment volume, passenger flow Basically the same as October
In November, the total operating volume of the selected market was the same as October or increased by 87.10%; the logistics shipment volume of the selected market was the same as October. The proportion that may increase compared with October is 90.32%; the proportion that chooses passenger flow to remain the same as October or increase compared to October is 90.33%. In November, more than 80% of the textile and apparel professional markets’ total business volume, logistics shipment volume, and passenger flow were the same as or increased compared with October. It can be seen that the market sales season is still continuing, and winter clothing sales are good.
2. The total sales volume and profitability of merchants were basically the same as those in October
In October, The proportion of selected merchants whose total sales volume is the same as October or increased compared with October is 92.31%; the proportion selected by merchants whose profits are kept consistent with October or increased compared with October is 92.30%. It can be seen that the business situation of merchants is consistent with that of managers. Overall, it has continued the good momentum of the peak sales season in October, and has continued to maintain a good sales momentum through the launch of new models and promotional activities.
3. The prediction index is generally improving
The data shows that in terms of managers, the next management The business climate index was 51.94, down 0.32 percentage points from 52.26 in October; the business environment index for the next period was 51.61, the same as October. In terms of merchants, the merchant prosperity index for the next period is 53.64, an increase of 1.17 percentage points from 52.47 in October; the business environment index for the next period is 53.50, an increase of 2.47 percentage points from 51.03 in October. In terms of prediction index, the four prediction indexes of managers and merchants all remain above 50, which shows that professional market managers and merchants have strong confidence in continuing the good sales trend in December. </p
